1. JANUARY 2012
Reaching the right audience
Through mobile social media

2. Mobile Social Media
offers the
BIG 3!Source: comScore October 20th, 2011
Private & Confidential © 2012 airG Inc.

3. Reach Scale
Today there are over 300+ MILLION 72.2 million mobile users in the US
mobile users around the globe accessed social networking sites or
accessing SOCIAL MEDIA through blogs on their device in August
mobile data. Social media is the fastest 2011, a 37% INCREASE in the past
growing mobile activity! year.
Engagement
Mobile users are a captive and engaged audience – 53% read a post from a
brand/organization, 33% received a coupon on their mobile device and 28%
would click on an advertisement!
Source: comScore October 20th, 2011
Private & Confidential © 2012 airG Inc.

4. Who is airG?
airG is a global player in providing consumers with compelling
mobile social media experiences. Over 65 million unique
mobile users have experienced airG.
Private & Confidential © 2012 airG Inc.

5. Our services today
• airG’s core offering is a social entertainment service that
provides social discovery
• airG has launched a new service, HOOKT®, that offers a social
messaging / lite social networking utility service
• Our value proposition is entertainment-centric while providing
industry standard social utility functionality
Some of airG’S advertising partners include:
Private & Confidential © 2012 airG Inc.

6. The Experiences
Social Networking
“THE VIRTUAL SOCIAL GRAPH”
• Social entertainment product – AIRG®
• Social discovery – meeting new friends
Social Messaging
“THE REAL SOCIAL GRAPH”
• Cross platform IM product – HOOKT®
• Phonebook-driven rich messaging client
Social Gaming
“THE CONVERGENCE OF REAL AND VIRTUAL
SOCIAL GRAPHS”
• Social gaming platform – AIRGAMES®
• Offering a variety of social games – discovery
and entertainment.
Private & Confidential © 2012 airG Inc.

7. airG User Engagement
65+ millionmillion
• 55+ 10+ billion 6+ million 77+ minutes 500+ million
cumulative unique users
• cumulative unique page hits monthly micro-billing of usage on average by messages exchanged
users transactions monthly an active user per day monthly
27 191+ million 6+ million 30 100
friends on average in a user photos shared virtual gifts sent monthly languages supported mobile operators in 40
user’s friends list monthly countries interconnected
Private & Confidential © 2012 airG Inc.

8. airG User Base
WHO ARE airG USERS? AGE DISTRIBUTION
• “The Middle Class”
• True “Mobile Internet Users” 80% Young Adults (18-34)
16% Adults (35-55)
• Age range 13-55
3% Adolescents (≤ 7)
• Aspirational
1% Seniors (55+)
WHY?
• Want to be entertained and feel connected GENDER RATIO
• It’s personal and instantly available on their phone
• They LOVE to be part of anything happening NOW!
55% Males
45% Females
ETHNICITY
29% Latino/Hispanic
30% Caucasian/White
21% African/Black
12% Mixed
8% Other
Private & Confidential © 2012 airG Inc.

9. The Players
Today, over 300 million people worldwide are using mobile social experiences.
Mobile social competitors
SOCIAL NETWORKING SOCIAL MESSAGING SOCIAL GAMING
™ *
AIRGAMES®
* The AIRGAMES® product is not yet live and is subject to change.
Private & Confidential © 2012 airG Inc.

10. Mobile Social Media Ad Units
Over a dozen different types of mobile units are available for
Android®, iOS®, BlackBerry®, in-browser, in-application, and feature phones.
Reskin Product Placement Full Page Interstitial airMail SMS
Banners Video Pre-roll Virtual Gifts Contests Additional Ad Units
• Text Links
• Voice Mail
• Click To Call
• Full Page Image Ads
Private & Confidential © 2012 airG Inc.

11. The Advantages of Mobile Social Media
DELIVERING RICH INTERACTIVE EXPERIENCES!
Through mobile social media, advertisers and brands are able to control the
who, what, when, why, and how of their message.
• Demographic-specific content • Complete engagement
• Location • Control
• Interest • Interactivity
• Guaranteed delivery • Full support of rich media
Private & Confidential © 2012 airG Inc.

12. airG’s Targeting
Parameters
airG Mobile Marketing Solutions exceptional
performance to increase brand recognition and
monetize on a captive critical mass.
With airG’s in depth user demographic data, you can
effectively connect with the right audience to drive
your campaign, gain customer insight, or both.
airG User Demographic Data & Targeting Attributes
1. Country 6. Age 11. Education
2. Region 7. Sex 12. Salary Range
3. City 8. Ethnicity 13. Type of Job
4. Carrier 9. Language 14. Interest
5. Device 10. Marital Status
Private & Confidential © 2012 airG Inc.

13. Case Study:
The Female Audience
H&M® National Campaign Target audience:
Age = 18+
Language = English
Country = United States
Device = iPhone®
Interest = “fast-fashion”
Results: Over 1 million impressions delivered
with 12% Engagement Rate!
H&M Commercial
Private & Confidential © 2012 airG Inc.

14. Case Study:
The “Tween” Female Audience
Olay® Carrie Underwood National Campaign
Target audience:
Age = 15 to 25
Gender = Female
Language = English
Country = United States
Device = Smartphone
Results: Over a 1.5million impressions
delivered with a 15% Engagement Rate
Olay Commercial | Carrie Underwood
Private & Confidential © 2012 airG Inc.

15. Case Study: The Movie Goers
Tower Heist National Campaign Target audience:
Age = 14+
Language = English
Location = DMA targeted
Device = Owns a Smartphone (Android/iPhone)
Interests = movies or entertainment (keyword targeting)
Ad types: Static Banner, Video, MiniVideo, Rich Media Interstitial
Results: Over a 3.5 million impressions on opening day delivered with a 7%
Engagement Rate!
Private & Confidential © 2012 airG Inc.

16. Thank you
Private & Confidential © 2012 airG Inc.