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FIRST SCREEN
In 1929, we were introduced to the “First Screen”
    Still today, Television advertising is a tremendously effective way to market
Second Screen
• In 1992 the world was introduced to the “browser”
  featuring 26 live web pages.
• Second Screen was born.
• This has been the fastest growing and in most cases,
  most cost effective form of marketing for businesses ...
  until now ...
Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
               capable device in them including:
  o   Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
With a new screen
brings new ways to
      market
Always on, always available
  Mobile provides a means for brands to engage their
                       consumers!
Which not only builds brand equity but also refreshes their
            relationship with their customers.
Mobile Marketing
           Techniques            •   Mobile Search
                                 •   Location Based Services
• SMS Text Message               •   QR/2D Barcodes
                                 •   3D/Augmented Reality
  Marketing
• Mobile Applications            •   Mobile Video
• Mobile Gaming
• Mobile Web Sites
• Bluetooth Proximity and Wifi
Mobile Marketing is for your 20 percenters


(the 20% of your customers that spend 80% of the money)
                Mobile is an OPT IN ONLY channel
           Subscriber based opt in database marketing
     Best practices provided by mobile marketing association
SMS is the
workhorse of mobile
    marketing
Text Message
    Marketing Methods
                     •   URL/Link Delivery
                     •   Application Download
•   Text to Vote
                     •   Mobile Coupons
•   Text to Win
                     •   Mobile Donation
•   Text to Screen
                     •   Mobile Business Cards
•   Mobile Alerts
•   Reminders
QR Codes
Every business has the ability to use a QR Code in some fashion

            QR Codes can send customer to:
            • Mobile landing page
            • Video
            • Your social media sites
            • Map to your business
            • Exclusive coupons, discounts, or
              giveaways
            • Customer feedback form or email
Is your business
         mobile friendly?
• Can your consumers connect with you anytime anywhere?
• By 2013, more people will access the internet via a mobile
  device than through a PC (Forrester Research)
• Today 1 in 7 Google searches originate from a mobile device
   o Google estimates 1 in 4 searches will originate
       from a mobile device in 2012
• 43% of Americans own a smart phone
   o   (82.5 million users)
Currently Less than 10% of
          web sites are mobile friendly

If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
                        Traditional web sites have WAY TOO MUCH content!
                       Smart Phones have different browsers and screen sizes
 Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
                                                 text)
First Develop a Mobile Strategy

 • What do your customers or potential customers need
   from you when mobile?
 • B2B Mobile differs from B2C Mobile because it is driven
   by efficiency rather than entertainment
 • You must strive to make their work related activities
   BETTER, FASTER & EASIER.
Decision time

Once you have created a plan to take your web site mobile, you must decide:
        To create a simple mobile version of your site in HTML
                                   OR
Get more advanced and create a mobile web app using advanced
              languages like HTML5 or JQuery
Either way, you MUST include browser detection and
    redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
 device, they will automatically be redirected to a mobile friendly web
                              experience.
Schools
•   Lesson Plans
•   Parent Alerts
•   Security Alerts
•   Snow Chain
•   PTA Information
•   Fundraising
•   M Learning
Case study




     • The Learning Edge had created an mobile
       application to help students with SAT prep
     • They believe that since students use mobile devices
       more, this will help the students want to study
     • The app approaches the SAT as if it were a game to
       make the test seem more fun and so students are
       more compelled to study for it
Case study


             • The app can either be used solo
               or head to head
             • The head to head mode created
               competition and makes the user
               feel compelled to try harder to get
               the correct answer
             • The more they play the more they
               are exposed to SAT questions
               and the harder they try the higher
               their SAT scores are.
Case study



     • A great deal of care and effort was put into crafting
       questions that are appropriate both intellectually and
       conceptually
     • The realistic test questions greatly enhance the quality of
       the app
     • One of the most valuable features of this app is that the
       practice questions are very close approximations of what
       students will encounter on the real thing
Case study




    Scholastic Media has introduced the Touch & Tilt line of iPad
      book applications that lets young children read and play
                    independently on the iPad.
     These interactive storybooks provide age appropriate reading experiences
     seamlessly combining how they naturally want to interact with the story and
                      characters with what the iPad does best.
Case study



     • Simple Touch & Tilt animated interactions make it easy for
       young children to engage with the story
     • Children can touch the words to hear the story and then
       touch again to pause.
     • Users can tilt the iPad to watch the story characters lean
       and move, bringing them to life
     • Perfect for preschoolers, this application focuses on
       emotional play – encouraging children to understand the
       moods, sentiments and emotions that bring characters to
       life
Case study



             • Scholastic Media has a long
               tradition of developing quality
               media experiences based on its
               beloved books and brands –
               and the new Touch & Tilt book
               apps are no exception
Your pitch and pricing
         here
•   A=$
•   B=$
•   C=$
•   D=$

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Mobile Marketing Education PowerPoint

  • 1. FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
  • 2. Second Screen • In 1992 the world was introduced to the “browser” featuring 26 live web pages. • Second Screen was born. • This has been the fastest growing and in most cases, most cost effective form of marketing for businesses ... until now ...
  • 3. Third Screen 2008 saw the evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
  • 4. With a new screen brings new ways to market
  • 5. Always on, always available Mobile provides a means for brands to engage their consumers! Which not only builds brand equity but also refreshes their relationship with their customers.
  • 6. Mobile Marketing Techniques • Mobile Search • Location Based Services • SMS Text Message • QR/2D Barcodes • 3D/Augmented Reality Marketing • Mobile Applications • Mobile Video • Mobile Gaming • Mobile Web Sites • Bluetooth Proximity and Wifi
  • 7. Mobile Marketing is for your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
  • 8. SMS is the workhorse of mobile marketing
  • 9. Text Message Marketing Methods • URL/Link Delivery • Application Download • Text to Vote • Mobile Coupons • Text to Win • Mobile Donation • Text to Screen • Mobile Business Cards • Mobile Alerts • Reminders
  • 10. QR Codes Every business has the ability to use a QR Code in some fashion QR Codes can send customer to: • Mobile landing page • Video • Your social media sites • Map to your business • Exclusive coupons, discounts, or giveaways • Customer feedback form or email
  • 11. Is your business mobile friendly? • Can your consumers connect with you anytime anywhere? • By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) • Today 1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in 2012 • 43% of Americans own a smart phone o (82.5 million users)
  • 12. Currently Less than 10% of web sites are mobile friendly If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
  • 13. First Develop a Mobile Strategy • What do your customers or potential customers need from you when mobile? • B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment • You must strive to make their work related activities BETTER, FASTER & EASIER.
  • 14. Decision time Once you have created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML OR Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
  • 15. Either way, you MUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
  • 16. Schools • Lesson Plans • Parent Alerts • Security Alerts • Snow Chain • PTA Information • Fundraising • M Learning
  • 17. Case study • The Learning Edge had created an mobile application to help students with SAT prep • They believe that since students use mobile devices more, this will help the students want to study • The app approaches the SAT as if it were a game to make the test seem more fun and so students are more compelled to study for it
  • 18. Case study • The app can either be used solo or head to head • The head to head mode created competition and makes the user feel compelled to try harder to get the correct answer • The more they play the more they are exposed to SAT questions and the harder they try the higher their SAT scores are.
  • 19. Case study • A great deal of care and effort was put into crafting questions that are appropriate both intellectually and conceptually • The realistic test questions greatly enhance the quality of the app • One of the most valuable features of this app is that the practice questions are very close approximations of what students will encounter on the real thing
  • 20. Case study Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad. These interactive storybooks provide age appropriate reading experiences seamlessly combining how they naturally want to interact with the story and characters with what the iPad does best.
  • 21. Case study • Simple Touch & Tilt animated interactions make it easy for young children to engage with the story • Children can touch the words to hear the story and then touch again to pause. • Users can tilt the iPad to watch the story characters lean and move, bringing them to life • Perfect for preschoolers, this application focuses on emotional play – encouraging children to understand the moods, sentiments and emotions that bring characters to life
  • 22. Case study • Scholastic Media has a long tradition of developing quality media experiences based on its beloved books and brands – and the new Touch & Tilt book apps are no exception
  • 23. Your pitch and pricing here • A=$ • B=$ • C=$ • D=$