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goDigital. Why a Digital Media Agency?

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goDigital: a Digital Media Agency at Your Service. How your small business can benefit from integrating digital media into your marketing efforts.

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goDigital. Why a Digital Media Agency?

  1. 1. why a digital media agency? ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  2. 2. there’s a difference in having a DIGITAL PRESENCE... and being a DIGITAL COMPETITOR! ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  3. 3. LOOK AT THIS LIGHT & FORGET EVERYTHING YOU KNOW. SHOPPING habits are CHANGING. SPENDING patterns have EVOLVED. MARKETING... is about telling YOUR STORY & being in front of the buyer with the RIGHT information at the RIGHT time. ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  4. 4. it took radio˛ 38 YEARS˛ It took RADIO 38 Years to reach 50 million Users. FACEBOOK to reach 50 million users.˛ added over Facebook added over˛ 200 Million users in LESS than 1 year! 200 million users˛ in less than a year. Forget what worked before! split previous page into two SOURCE: un.org, facebook.com ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  5. 5. 43% of people NEVER UNPLUG from technology. Unplugging from personal technology: mobile phones, tablets, laptops/computers, e-readers, TV, audio players, etc. 50 37.5 25 12.5 0 43% 17% 4% 6% 10% 20% Never! Few times a year Once a month Once a week A few times a week Daily As consumers, we are choosing what we want to read.... what we want to see.... & how we want content to come into our lives. source: CivicScience ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  6. 6. 17% OPEN of WEBSITES are skipped within 4 Seconds! On average a person will leave your site in 10-20 seconds, unless you give them a reason to stay. 2 SECONDS The amount of time people expect a website to load (47%). If it doesn’t load within 3 seconds, they will leave the site. (40%). 3 The door is Major types of online advertising 78% 2/3 The number of Google+ users that are male. but closes quickly! US Internet Users research products online before making a buying decision. 60% of Pinterest users are female. Women are more social than men. Target your customer base. 33% of organic search clicks go to the first result. In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. SEARCH, DISPLAY & SOCIAL search is viewed as the best channel for driving direct sale, cited by 40% of marketers. However, just over 1/3 of marketers view each channel as valuable for lead generation. SOURCE: Kissmetrics, b2bmarketing.net, Social Times, emarketer ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  7. 7. WHY should a SMALL BUSINESS be online or on social media? • To tell YOUR Story. • Be a part of the conversation that’s ALREADY HAPPENING. • To DIRECT Brand Perception. • To MAXIMIZE Brand Loyalty. • To DEMONSTRATE Products & Services. • To ADD VALUE to the lives of fans. And hopefully that will lead to USERS PURCHASING or ENCOURAGING OTHERS to purchase products. DIGITAL MEDIA is the New STORE FRONT. ...often the first point of contact. ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  8. 8. ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  9. 9. NOT ALL COMMUNICATION is MARKETING... but ALL MARKETING is COMMUNICATION. Companies Learn to Make Money or Not. Companies that make money generally continue to do so. Companies that don’t make money generally do that also. It becomes core “culture”. 3 Ways To Get Capital Into Company: 1 Sell stock 2 Borrow money 3 Earn it Earn it is best! source: KPCB ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  10. 10. why a digital media agency? WHY is it hard for businesses to do online marketingg in the moment? Because it’s a Full Time Job! It gets complicated squeezing in “on-the-fly” social marketing, digital media & marketing. Lots of web devices. Businesses can’t keep up with the fast-moving environment. 1. 2. In-House marketingg takes away from what you need to focus on.... s YOUR CUSTOMERS! ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  11. 11. how howdoes the small business MANAGE all of this? HOW do they create a CONSISTENT message? SOURCE: 2013 B2C Content Marketing Benchmarks-North America: Content Marketing Institute/Marketing Profs ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  12. 12. how fast our world is CHANGING.) ( The BEST way to look into the future is to look into the past. ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED. COMMUNICATION • PHONE • TV • NEWS • SEARCH • ENTERTAINMENT • RADIO • CAMERA
  13. 13. In the last 10 YEARS, the way we CONSUME DATA & RECEIVE COMMUNICATION has changed.... rather significantly. YouTube was acquired by Google in October 2005 and was 2 years old when... ...the first YouTube video uploaded was in April 2005 “Me At The Zoo”. TODAY...YouTube is broadcast in 54 languages & 42 countries have localized versions as of December 26, 2013. Twitter did not exist. (Launched March 21, 2006) There are about 645,750,000 twitter users as of July 2014 with 58 million tweets per day! 2.1 Billion Twitter search engine queries are made every day. In 2006 BLOCKBUSTER had over 9,000 stores. In 2006 redbox kiosks were tested. Now they have over 42,000 locations & have rented over 3 Billion DVDs. Today there are less than 50 BLOCKBUSTER locations in only 12 states nationwide. SOURCE: twitter, Huffington Post research date, July 11, 2014, Statistic Brain ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  14. 14. iPhonee wwaas introduced AS OF JANUARY 2014: 90% of American adults have a CELL PHONE 58% of American adults have a SMARTPHONE 32% of American adults own a E-READER 42% of American adults own a TABLET COMPUTER. of 2006 JULY 2007 http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  15. 15. the THUMB is the new REMOTE. MOBILE USAGE continues to RISE rapidly! 25% of TOTAL Webs Usage Page Views are on MOBILE DEVICES: 11% May 2013 19% May 2014 Internet Trends: Mobile Data Traffic +81% accelerating growth with VIDEO being a stronger driver SOURCE: KPCB Details on Internet Users & Smartphone Subscribers. Tablet growth per Morgan Stanley Research 5/14 ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  16. 16. Mobile Use Today. ( THE AVERAGE USER Checks Their Smartphone 150x Daily ( ( “It’s the first thing I do in the morning One Day for $100 and the last things I do at night.” Source: Motorola Mobility and B2X Study 2014 TABLET UNITS are growing faster than PCs ever did. 52% Growth (just in 2013) (A Survey of 18-24 Year Olds) 40% said it would be IMPOSSIBLE to give up phones for ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  17. 17. ARE MOBILE DEVICES USED FOR? 84% of mobile owners use them while WATCHING TV. What connected device owners are doing while watching TV... Source: Morgan Stanley Internet Report 49% 66% 24% 27% 29% 29% 12% 7% 9% 10% 44% 29% 41% 23% 18% 14% 12% 17% surfing the web shopping checking sports scores looking up info on actors, plots, athletes, etc. emailing / texting reading discussions about TV programs on social media sites buying a product / service being advertised voting or sending comments to a live program watching certain TV program because of something read on social media more than just phones. smartphones feature phones tablets eReaders MP3 players car electronics cameras portable consoles home entertainment / TV appliances whatARE phon in-dash c l ronics ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  18. 18. A MOBILE-OPTIMIZED website is a MAKE-or-BREAK OPPORTUNITY ffor brandds! Mobile-Mobil optimized imized websites bsi make it easier for consumers to access content on smaller screens, decreasing the need to zoom in to read text and making it easier to find & tap relevant information. CONSUMER OPINION ON MOBILE-OPTIMIZED WEBSITES mobile-optimized sites run faster: 67% easier to find information on mobile-optimized sites: 54% spend more time on mobile-optimized sites: 48% more likely to purchase on mobile-optimized sites: 37% typically don’t know/realize if site is mobile-optimized: 31% if not mobile-optimized, leave for another site: 27% mobile-optimized sites are more secure: 25% SOURCE: 2014 MOBILE BEHAVIOR STUDY EXACTTARGET.COM ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  19. 19. YouTube users upload 100 HOURS of NEW video Google receives 2 MILLION search queries every minute online. Consumers spend $272,070 on WEB SHOPPING 571 NEW websites are created Twitter sends over 100,000 tweets Apple Receives 47,000 app downloads Facebook users share 684,478 pieces of content. SOURCE: NDS:INVESTORS.com • SOURCE: http://www.iacpsocialmedia.org/Resources/FunFacts.aspx#sthash.5ZycSbm1.dpuf ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  20. 20. YOU SCREEN I SCREEN WE ALL SCREEN the NEW CROSS MEDIA lifestyle. Survey asked respondents: “Roughly how did you spend yesterday.... __watching television (not online) __using the internet on a laptop or PC __on a smartphone or tablet?” (Survey respondents were 16-44 years of age who owned or had access to a TV & smartphone and/or tablet.) Daily Distribution of Screen Minutes = 147 minutes = 103 minutes = 151 minutes = 43 minutes television laptop + pc smartphone tablet total = 444 minutes (7.4 HOURS) Source: Milward Brown AdReaction, 2014 ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  21. 21. so that means.... ONLINE is the new WORD OF MOUTH. Your Brand is only as Good as your Reputation. -Richard Branson “ ” 78% of customers trust PEER RECOMMENDATIONS on sites. On average, users login TWICE A DAY to SOCIAL NETWORKING sites and 9 times a month on PROFESSIONAL WEBSITES. 84% of the USA internet population are active on at least ONE networking site. On average, people have over 200 friends on SOCIAL SITES. The average FACEBOOK user is connected to 80 pages, groups & events & becomes a fan of 2 pages a month. “ It takes 20 years to build a Reputation and 5 minutes to Ruin it. If you think about it, you’ll do things Differently. ” -Warren Buffett SOURCE: businessjournal.gallop.com, www.helpscout.net/blog/customer-loyalty-programs/, rightnow.com, econweb, hbr.org, www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/ ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  22. 22. TRUST comees ffrom f RECOMMENDATIONS aandd CONSUMER OPINIONS raattheer tthaan in ADS & SEARCH ENGINE RESULTS 90% 70% 41% You’re more likely to complete a Navy Seal Training than CLICK ON A BANNER AD. At GO DIGITAL focus on advertising and grass-roots marketing that works for your business! SOURCE: solve media, hubspot ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  23. 23. Your story becomes significantly more powerful... if you’re NOT THE ONLY ONE telling it. An AUDIENCE CHANGES the channel ) ( when their show is over... We need to stop Interrupting what people are interested in and BE what people are interested in. -Craig Davis An AUDIENCE TUNES IN when they’re told to... a FANBASE CHOOSES when and what to watch. a FANBASE SHARES, COMMENTS, CURATES, CREATES. ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  24. 24. 6 Things CUSTOMERS WISH you knew ABOUT THEM. 1. Customers value “good” service more than “fast” service. 15 minutes in paradise is better than 5 minutes in hell. Customers cited “rude, incompetent and rushed” service as their #1 reason to abandon a brand, 18% more often than slow service. 2. Customers will remember you if you remember their name. Nothing makes me feel loved quite like a post purchase email from “DO-NOT-REPLY” Know your customers names & use them appropriately. 3. There are few things customers talk about more than a pleasant surprise. One of the most lasting (& talked about customer experiences) is a pleasant surprise; reciprocity, especially when unexpected is a very powerful force. Zappos recognizes this. Regularly on their homepage, they will upgrade their customers to free overnight shipping just to brighten their day. 4. Customers will stick with your loyalty programs if you get them started. Customers are TWICE as likely to stay with a loyalty program if the programs appears to be already started. In the famous “car-wash” study, 2 sets of loyalty cards were handed out with one having 8 slots and one with 10 slots, with slots already stamped. After the card was all stamped, a free car wash was the reward. The 2nd group (with 10 slots/2 stamps) had double the rate of loyalty card completion. 5. Customers love brand stories and selling through brand stories is effective. Research reveals that a well told story is one of the most persuasive forms of writing (or speaking) available. Stories have the ability to transport us to another place, allow brands to leave powerful and lasting messages to customers. 6. Selling “time” over money helps customers see value of the brand. There’s a reason that inexpensive beer companies promote having a good time (i.e. “it’s miller time”) rather than their low prices. New research from Stanford reveals that customers have more favorable feelings towards brands they feel “time well spent” with; memories of good times were more powerful than memories of great savings. DON’T tell me how good yyou make it. Tell me how ggood IT MAKES ME when I use it. Leo Burnett - ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  25. 25. SHOULD yyour brand be on Social Media? Be authentic and prove value. Create content that educates your users - they will become loyal followers and genuinely engage with your content. SOURCE: exacttarget.com 2014 Mobile Behavior Report BRAND VISION - What is the promise and commitment that you make with yourself that you SHARE with your people and deliver to your market? BRAND PROMISE - How do you deliver? BRAND PERSONA - If your brand were a person, who would they be? What characteristics? HOW does your brand MAKE YOU FEEL? 58% 52% 38% 63% [Don’t provide more meaningful content 46% Don’t need quick access to information 38% Don’t need to be in the loop 32% MOBILE DEVICE Haven’t been offered coupons/deals on 25% social media ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED. 0% 50% Reasons consumers LIKE or FOLLOW brands on SOCIAL MEDIA using a MOBILE DEVICE Offered coupons/deals if like/followed Quick access to information Liked being in the loop More meaningful content ( ) HOW to COMMUNICATE Your Brand & WHY Your Brand MATTERS. [ Reasons consumers DON’T LIKE or FOLLOW brands on SOCIAL MEDIA using a
  26. 26. GROW your influencers BEFORE you need them: FIND A WAY TO BE USEFUL Share at the Right Times... Different social networks have different times for posting. TAKE ADVANTAGE! 1pm to 4pm 1pm to 3pm 7am to 9am SOCIAL DISTRIBUTION HAPPENS QUICKLY. Average article reaches HALF total social referrals in 6.5 hours on Twitter & 9 hours on Facebook. SOURCE: SimpleResearch 5/14 5pm to 6pm 9am to 11am 2pm to 4pm 8pm to 1am ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.
  27. 27. More than 8 out of 10 consumers who signed up for EMAILS from a brand over the past six months MADE A PURCHASE based on what they received. 16% Top Reasons for Purchasing through an Email 14 10 79 With a 54% opt-in rate, TEXT MESSAGING is seen as somewhat or very useful by 91% of users who actually subscribe to a brand’s texts. 84% Made A Purchase Did NOT Make A Purchase ACTIONS TAKEN Clicked on link 84% Searched for more information 69% Forwarded email 57% Shared/discussed through social network 34% PURCHASE METHOD Made online purchase 64% Made offline purchase 56% Made online purchase (mobile device) 46% Those who owned both a smartphone & a tablet were significantly more likely to MAKE A PURCHASE through a computer. 70% through a computer 50% through a mobile device SOURCE: 2014 Mobile Behavior Study exacttarget.com 0 20 40 60 80 DETAILS OFFERED ADVERTISEMENT OR MESSAGING INCREASED INTEREST EMAIL SERVED AS A REMINDER THAT THE ITEM WAS NEEDED ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

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