Operations Management report on Air blue.

1. Presented by: Aaqib Qasim
Hassan Imran
Unzila Shoaib
Mustafa Mahdi
1
Behjut Fatima

2. An Introduction
 Private airline based in Karachi, Pakistan with its main hub at
Jinnah International Airport, Karachi
 Established in 2003 and started operating its flights from 2004
 fleet consists of 10 aircrafts as on April 2007 of Airbus A320
and A321 aircrafts
 Operates 30 daily services to
 7 domestic destinations
 International services to
 Dubai from four different cities
 Manchester from Islamabad
 Current CEO: Mr. Shahid Khaqan Abbasi
2

3.  Unique innovations to its name
 First private airline of Pakistan to commence direct flights to
Manchester from 1st June 2007 twice a week and on daily
basis from 15th December 2007 onwards.
 the first airline of Pakistan and South Asia to introduce self
check-in and wireless check-in kiosk facilities
 The first airline to introduce e-ticketing in Pakistan, that is,
complete online reservation systems
3

4. Previous System
 Global Distribution System (GDS)
 Includes browser based system
 Sabre-Amadeus-Worldspan
 VPN based
 Galileo
 Airblue: Sabre system
 Some of the pitfalls of Sabre:
 fee per transaction
 Maintenance fee
 Hidden cost 4

5. Current System
• A user friendly customized system
• Developed by their own IS Specialists and
Programmers Based in Los Angeles
• Overseen by Mr. Tariq, the owner of the airline, and his
assistants
• All inter-related party with the airline are connected
through the same website i.e. www.airblue.com
• Specialized Usernames & Passwords to those
accessing this website according to authority levels
5

6. Communication
Model
 Intranet:
 All the employees are connected through the
intranet formed on the website
 www.airblue.com/ednet .
 Internet:
 Is used by:
 The travel agents
 travel counselors
 the customers themselves.
6

7. Online Reservation
www.airblue.com
Customers
7

8. 8
Step 1

9. Step 2
9

10.  Step 3
Step 3
10

11. Step 4
11

12. Step 5 12

13. Step 6
13

14. Online Reservation:
www.airblue.com/agents
14

15. 15

16. 16

17. 17

18. Online Reservation
www.airblue.com/counselors
18

19.  What’s happening at the front end
and the back end?
 E- Drawer
19

20. Flight Operations Process
 Before Flight Departure:
 Self-check in
 Kiosk mechanism
 Supply Chain Management
 Closing Flight
 After Flight Departure:
 Updating Flight Reports
20

21. Enterprise
Collaboration Systems
 Employees communicate with each other
through
 E-mail
 IP Phone
 Communication between the Pilot and the
Ground Staff
 Radio Phone
 VHF Technology
21

22. CRM
 BlueMiles Frequent Flyer Program
 Call Centre 111-AIR-BLU
 Web-based self service
 Visit the Direct Sales Office (DSO)
22

23. Human Resource System
 Hiring Process
 Online Application Form
 Applicant given an application number
 Stores Information on the database
 Call Applicants for respective job interviews
23

24. Advantages Of IS
 Cost benefit
 Time saving and convenient to use
 User friendly System
 Erased the concept of all manual
paperwork.
24

25. Disadvantages Of IS
 Internet connectivity might go down
25

26. Thank You
26