Serene Airlines is a Pakistani airline that operates domestic flights. It has a fleet of 7 aircraft including Airbus A330s and Boeing 737s. The document discusses Serene's SWOT analysis, COVID-19 safety strategies including use of PPE and HEPA filters, discounts for medical workers, and marketing strategies as the airline recovers from the pandemic such as discounts, loyalty programs, and social media contests. It also outlines the role of the Marketing Director in increasing sales through new amenities, frequent flyer programs, and partnership opportunities.

2. Maria (2138-2018)
Presenting to Sir iqbal hussain Stretigic management

3. CONTENTS
• AIRLINE INDUSTRIES
• SERENE AIRLINES
• MARKETING STRETEGIES
• COVID 19 STRETEGIES
• SWOT ANALYSIS
• PRODUCT OFFERING
• ANALYSIS AS MARKETING DIRECTOR

4. Airline industry
Air transport contributes to sustainable
development.
• Generates economic growth
• Creates jobs
• increases revenues
• facilitating tourism & more

5. SERENE AIRLINES MATRIX
• Fleet Size 7 = Aircrafts
• Air craft types =Airbus A330 , Boeing 737

6. SWOT ANALYSIS
STRENGTHS WEAKNESSES
Having fleet of Boeing & 800 wide body
aircraft
Slow Market growth
Up skilled highly experience cabin crew Dependence on Fuel Prices
flight delay controls offering 98% on time
performance
Limited International Routes
New menu meals every day in every
flight
Difficulties in promoting
Use of rapid technological innovation
Advance technological Aircraft system
Marketing activities is very low in terms of
ATL advertisement
Choice of stars

7. SWOT ANALYSIS
OPPURTUNITIES THREATS
Can gain a High Revenue through
domestic flight operations
Increased Competition among its rivals
LIKE AIR SIAL. AIR BLUE ,PIA etc.
Access to International Market Continuous Rise in Fuel Prices
Reasonable Prices for every one Accidents
In flight entertainment system Terrorism attack
Timing slot wisely Weather
Increasing Seat expansions Government interventions can result in
new costly rules

8. MESSAGE OF SERENE IN COVID
DURING LOCKDOWN

9. Good times or tough times,
Serene Air has always stood
by its valuable clients
Serene as the word suggests is the
only way we here at Serene Air believe
that air travel should be like whether
its departure times, comfort, in-flight
services or food. Travel with us and
experience Serenity like never before

10. Use of PPE & HEPA
To ensure a healthier, safer and more
comfortable journey for our valued
customers, we have equipped our fleet
with HEPA High-Efficiency Particulate
Absorption filtration system which
filters 99.97 airborne contaminants

11. Serene Air strives to give you a safe flight experience
Our crew is geared with Personal Protective Equipment (PPE) during the Fight
for safety of the passengers. Sanitizers are available inside the aircraft for all
passengers.

12. Spreading awareness for safety
The safety of our valuable clients is of utmost concern to Serene
Air. As Serene Air management we are determined to provide all
assistance in preventing and eliminating the disease

13. WE CARE CAMPAIGN
CONTD.
The safety of our valuable clients is of
utmost concern to Serene Air. Serene
Air management is determined to
provide all assistance in preventing
and eliminating the fatal disease

15. SERENE AIRLINES
SHOWING “SERENITY
“INTERMS OF
DISCOUNTS FOR
PARAMEDICAL STAFFS
Announcing 15 percent discount on
domestic tickets to Doctors and
Paramedic staff who are fearlessly
performing their duties in covid 19
pandemic.

16. MANDATORY STEPS
• Serene Air makes sure to sanitize
and spray all the passengers'
luggage for their safety
• At Serene Air, the safety of our
valued passengers is our first
priority.
• Passengers without masks are
provided with masks at the
airport.
• Sanitizers are placed at every
counter from check-in to
boarding lounge.
• Temperature of every passenger
is checked before boarding the
flight, along with all the Covid-
19 safety measures

17. “You comes first “
REFUND TICKET OFFER AS
STRETEGY
• As Serene Air Management
we decided to waive off
refund/modification penalty
charges because for us at
Serene Air, you come first.

18. SERENE DO CARES
• ✈ Our staff responding to call of duty to
serve the nation while strictly following all
SOPs because your safety is our priority
• ✈ All crew members including air
hostesses, stewards and rest will be
wearing Personal Protection Suits
throughout the flight
• ✈ All Passengers are advised to get their
PCR tests from these authorized
laboratories in before traveling

19. SERENITY IN TERMS OF
PROVIDING MEDICAL GOODS
Serene Air is playing its humble role in fighting Covid19 by delivering medical relief
goods of ICRC and UNDP to neighboring countries

20. MARKETING STRETEGIES TO INCREASE SALES
OF SERENE AIRLINESAS MARKETING DIRECTOR
OF SERENE AIRLINES

21. Serene Air offers travel with comfort through Serene
Plus cabin for an unparalleled experience

22. • Serene Plus offers spacious
recliner seats, exquisite
cuisine and all related avant-
garde amenities, that are a
must for a memorable journey
• Serene Air is currently offering
a whopping 80kg of baggage
allowance for passengers
travelling on “Serene Plus”.
This will be very useful to
travellers relocating from one
area to another. Similarly
students travelling for
education can take good
advantage of this offer.

23. TRAINED COCKPIT CREW
Serene Air fully understands the responsibilities that rest with a pilot at 30,000
feet. Hence, it has handpicked the best of the best in the industry and trained
them with Boeing to deliver a safe and serene flying experience

24. MORE LEG SPACE FOR COMFORT IN THE SKY
Traveling by air, it's likely that you will come to the conclusion that one of the
considerable contributors to a comfortable flight is how much leg space is available
between seats. At a time when seat sizes are shrinking more and more, it has become
more challenging to this comfort at 30,000 feet. Serene Air offers its travelers a
spacious and comfortable seat space to ensure a pleasant journey.

25. MARKETING STRETEGIES
• Senior citizen discount
• Special person discount
• Children discount
• Infants discount
• Free carriage of coffins
• Minimum charges for flight modification &
changes

26. BAGGAGE OFFERS BY SERENE
SERENE AIRLINES CUSTOMERS who Worried about how
to manage their baby's baggage without exceeding the
baggage allowance Serene Air offers 10 KG baggage
allowance for infants, To travel with convenience
SERENE AIRLINES offering in Executive Economy ticket an
incredibly low fares upto 80 KG Checked In baggage allowance
and 12 KG Hand Carry allowance

27. SERENE AIRLINES SENDING LIVE
NOTIFICATIONS ON MEDIACHANNELS
OFFERING 24/7 CUSTOMER SUPPORT
THROUGH LIVE CHAT

28. Serene Air launch it's new website
features

29. SERENE AIRLINES using PASS TRACK APP
Pass track mobile application helps in easy registration of air passengers in
airport systems. It aids in recording and tracking of passengers' basic
information and other relevant details. Registration can be done by both
passengers and airport administration

30. Delicious on board meals
now introduces diabetic meals Green salad serene work
hard to serve better every day and for us the health of
our valued passengers is the most important.

31. Serene Air Offering Discounts

32. Corporate deals

33. Mc Donald's collaboration
• SERENE AIRLINES in
collaboration with
McDonalds about
winning 50 FREE
TICKETS at Purchase of
A330 meal from
McDonalds and giving a
chance to win free
Serene Air tickets

34. SPONSORED EVENTS BY SERENE AIR
SERENE as part of Pakistan Travel
Mart held in expo center
sponsoring the most awaited under 19 football league
starting from 20th October till 4th November 2018 at
KPT Stadium.

35. A pleasant surprise is in store
for you. Purchase your ticket
from our ATO and CTO offices
and get exciting rewards
• Website offers
• Posts offers
• Exciting prizes by Quiz answers

36. serene airlines offering quiz alert services
for customers to win a free Round Trip
ticket

37. SERENE OFFERING MOTHER DAY
CONTEST
SERENE AIRLINES INTRODUCING MOTHER DAY OFFER about
customers to Get a chance to win a free ticket by following one
easy step: Send us your favorite picture WITH your mother

38. CERTIFICATE OF ACHIEVEMENT IN
2020