Abbasi is the
Founder and CEO
He also served as
Chairman and CEO
Airlines from 1997
Born 27 December 1958
Abbasi got his early education
from Lawrence College, Murree. .
He then attended the University of California,
where he obtained theBachelor of
Science in Electrical Engineering
. He went on to obtain Masters in Electrical
Engineering from George Washington
early education cnt….
Abbasi worked as a professional engineer in
the United States and the Middle East during
Air Blue Pakistan
18 June 2004
Jinnah International Airport
Allama Iqbal International
Benazir Bhutto International Airport
Dubai International Airport
Blue Lounge International
Airblue serves the following destinations as of 12
Muscat - Muscat International Airport
Islamabad - Benazir Bhutto International Airport
Karachi - Jinnah International Airport Hub
Lahore - Allama Iqbal International Airport Focus
Peshawar - Bacha Khan International Airport
United Arab Emirates
Abu Dhabi - Abu Dhabi International Airport
Dubai - Dubai International Airport
Sharjah - Sharjah International Airport
Manchester - Manchester Airport
Airblue also previously served Faisalabad and
Gwadar in Pakistan
Airblue intends to expand operations with
additional aircraft to destinations in Europe,
China, and the Middle
They also plan to start a Mumbai-Karachi air
Airblue currently operates a mixture
of Airbus A320 and A319s. All aircraft are in a 3 by
3 all economy layout.
There are several overhead screens located after
The airline dropped its Business class section due
to exogenous economic factors
The layout was 2 by 2 with inflight televisions
and leather seating and the cockpit of the airblue
planes are all digital
Airblue was the first airline in Pakistan to
introduce e-ticketing, wireless check-in and
self check-in kiosk facilities
. The airline also became a member of Sabre
system that is used by over a hundred airlines
to help it with ticket automation service
Frequent flyer program
The Airblue frequent flyer program is
called Blue Miles. Passengers are able to
initially start on the base level where sign up
is free. Once passengers earn enough miles,
there are upgrades to the Blue Card followed
by the Platinum Card. In May 2009, the airline
formed an alliance with The Faysal Bank
Limited (FBL) to launch its summer
promotion on its credit cards
Airblue inaugurated its own premium lounge
at Jinnah International Airport, Karachi in
November 2008. Nicknamed, the Blue Lounge
International, it was designed for business
class passengers, credit card holders and
privileged customers. The lounge offers a
number of Internet facilities, cable television,
newspapers and magazines, massage chairs
as well as a snack bar. It is located in the
international terminal of the airport
To deal with the fuel price hike worldwide
Airblue converted their fleet to all economy
They also ended full meal services and
replaced it with snacks on domestic flights
Passengers may check-in 2 hours prior to
flight departure at latest or as early as 48
hours prior to flight departure
Dnata the aviation services company handles
the ground and passenger handling for the
airline at all of the airports the airline
Gate Gourmet provides food and beverage
services to the airline.
Airblue have launched e-Cargo service to cater to
air freight markets of Pakistan, UAE and UK
e-Cargo will broaden the base of cargo and
permit certified agents to book freight directly
online opening the inventory through Web.
Air blue offers more than 70,000 kgs cargo space on
more than 18 fleet everyday
Achievements and recognitions
First airline in Pakistan and only the third carrier
in the region behind Emirates and Royal
Jordanian to introduce the state-of-the-art selfservice check-in facilities at Jinnah International
First private airline in Pakistan to initiate longhaul services on (Islamabad-Manchester) sector
First private airline within Pakistan to place an
order for new aircraft.
Achievements and recognitions
First airline in Pakistan to start e-ticketing online.
First airline in Pakistan to start self check in
kiosks in Karachi.
Airblue makes a fuel stop
at Istanbul in Turkey when flying to and
from Manchester. This route is the longest route
operated by an A319 aircraft in the world, and
the longest scheduled route operated by an
Airbus narrowbody aircraft (excluding the Airbus
A319LR). This is to be soon replaced by the
new Airbus A340-300 on a nonstop flight
between Islamabad and Manchester
As of January 2013 Airblue Fleet consists of
following aircraft's with an average age of 8
Aircraft In Fleet
Incidents and accidents
Airblue Flight 202 crashed on 28 July 2010
near Islamabad in Margalla Hills, killing all
146 passengers and six crew members on
The following are the different routes of air blue:
Air blue Domestic Routes:
Karachi – Islamabad
Karachi – Lahore
Karachi – Peshawar
Airblue International Routes:
Islamabad - Abu Dhabi
Islamabad – Sharjah
Lahore – Sharjah
Lahore - Abu Dhabi
Karachi – Dubai
Lahore – Dubai
Peshawar – Dubai
Islamabad – Manchester
• A user friendly customized system
• Developed by their own IS Specialists and Programmers
Based in Los Angeles
• Overseen by Mr. Tariq, the owner of the airline, and his
• All inter-related party with the airline are connected
through the same website i.e. www.airblue.com
• Specialized Usernames & Passwords to those accessing
this website according to authority levels
All the employees are connected through the
intranet formed on the website
Is used by:
The travel agents
the customers themselves.
Employees communicate with each other
Communication between the Pilot and the
We will offer our customers cost effective transportation
service within geographical areas and market segments
that can benefit from our services and will insure a return
on investment and growth rate consistent with current
Our vision is to make Air blue the most admired
airline in the world.
Ensuring safety comes first.
Providing Service Straight from the Heart.
Encouraging product leadership.
Delivering superior financial returns.
PRICING STRATEGIES OF AIRBLUE
There are four types of pricing strategies
AirBlue promoted its airline by showing
commercials on major television channels like
GEO TV, ARY TV
extensive advertising in major newspapers
like Dawn, The News, and Daily Jang.
Air blue is a Low-cost carrier (LCC)
98% punctuality of on-time flight departures.
Innovative e-ticketing and wireless check-in technologies.
Leading market position
Air Blue has high brand recall. It is recognized by travelers all over
Air Blue has successfully incorporated latest technology in all its
systems, giving it an edge over competitors.
Engaged only in passenger service, whereas its
competitor PIA is also providing cargo services
The fares on which you make reservations are un-
Not having its own repair and maintenance facilities.
High dependence on passenger revenues
Low fares enable market share growth.
Introducing new domestic and international
routes like Gulf, UK, Jordan, India etc.
New aircrafts will be used for additional
frequencies and destinations on domestic and
Expansion of freight business
High interest rates
Threat of terrorism.
Incapability of national airport runways to handle
It is the oldest airline in Pakistan and has the
first mover’s advantage
it flies to 82 destinations.
It still claims percent market share and is the
largest airline in the country by all standards
Shaheen Airways is the second national
airline after PIA.
It mainly covers Karachi, Lahore and Islamabad
and the Gulf
It is mainly focusing on international customers.
It currently operates in Islamabad, Karachi,
Lahore, Peshawar,, Abu Dhabi, UAE, Doha, UK,
Kuwait and Oman.
Who is Manager ?
A manager is a person that can manage it self
and the resources to achieve the organization
goals and objectives. A good manager must
be able to follow all the functions of
management which are planning, controlling,
directing, coordinating and leadership.
Fuctions of a Manager
According to classification
We consider him as a
He is responsible for making
organization-wide decisions and
establishing plans and goals that
affect the entire organization.
As a Top Manager he is very much good in
Conceptual skills of management
Conceptual skills deals with
Using information to solve business problems
Identifying of opportunities for innovation
Recognizing problem areas and implementing
Selecting critical information from masses of
Understanding of business uses of technology
Understanding of organization’s business model
Manger Job is Changing
Manager Omnipotent or
Omnipotent view :
-Managers are directly responsible for an organization’s
success or failure.
Symbolic view :
• Much of an organization’s success or failure is due to
external forces outside of managers’ control.
• Managers symbolize control and
influence through their action.
Management and Social
The Socioeconomic View
Management’s social responsibility goes
beyond making profits to include
protecting and improving society’s
-Air blue Launches Awareness Campaign on
World Diabetes Day
-Airblue tree plantation drive
Management and Environment
He believes in Environment friendly system
The airline prides itself in working in a paperless
environment, said the COO. In a country where
the concept of paperless environment is still
new, Air Blue has demonstrated that doing the
same isn’t quite the Herculean task that it is
made out to be. “We believe in using technology
to our advantage and that is the secret to our
success,” he said. “I really don’t have to come to
the office myself because we have installed a
web-based MIS system that provides real-time
information on every aspect of our operations.”
MD AirBlue said that aircraft manufacturers
today devote upto 15% of turnover to
research for making better and environment
friendly aircrafts for the future.
AirBlue Sets-off Green Revolution; To Plant
Over 1 Million Trees
Intuitive & Conceptual
Conceptual Decision Making :
Maintain a broad outlook and consider
many alternatives in making long-term
He said in an interview :"Often in
taking decisions I have to rely on
Types of Planning
Apply to the entire organization.
Establish the organization’s overall goals.
Seek to position the organization in terms of its
Cover extended periods of time.
Specify the details of how the overall goals are to
Cover short time period
The degree to which tasks in the
organization are divided into separate
jobs with each step completed by a
Overspecialization can result in human
diseconomies from boredom, fatigue,
stress, poor quality, increased
absenteeism, and higher turnover.
Departmentalization by type
Grouping jobs by functions performed
Grouping jobs by product line
Grouping jobs on the basis of territory or geography
Grouping jobs on the basis of product or customer flow
Grouping jobs by type of customer and needs
E.g Flight Opreations,Cargo,Call center,Flight