Focusing on examples and best practices, we will explore some key ingredients in the creative, successful use of social media for recruiting and retaining the students you want. Hear how you can fuel the admission funnel with excellent social content. Walk away with ideas on how to use social tools to attract new prospects, but also how you can use them to engage students from the top end of the admission funnel to enrollment. Learn how to share the right content at the right time.

1. Fuel the Social
Admission
Funnel

2. Peter Baron
@peterdbaron

3. juandesant / FLICKR

4. #oesisCarterdweller / FLICKR

7. 1. Social story telling
2. Be tactical with your social content
3. Helpful tips

11. Source http://bit.ly/gigaom-social-stats

12. 32% = 16-24 years old

13. 39% = 16-24 years old

15. Source: http://www.wyzowl.com/blog/power-visual-communication-infographic/
“Visuals are processed 60,000x faster than text.”
basketball

16. Visual storytelling

17. Video of your head of school
Big hockey win
Debate club win
Earth day project
Lip dub video
Viral video with a famous alum
Student rap video

18. What if a video could earn you millions of views?

19. And positive coverage across dozens of major media outlets?

22. 4,949,481 views

23. What if an Instagram challenge could boost
your engagement levels on Facebook,
Instagram and Youtube by 550%?

24. #RHiSMy

26. #hashtag

33. 550%
550%
600%

34. These all add to your admission funnel

35. Prospects
Inquiries
Applicants
Admits
Enrolled

36. Brendan Schneider
Sewickley Academy
www.sewickley.org
www.schneiderb.com

38. Challenge

39. Anne Ramsey
• First generation independent school family
• Two parents working
• Concerned about transportation
• Pain point in before and after-school care
!
Personas

40. Keywords

41. SEO

43. Content +

47. http://bit.ly/inbound-assumption

49. • Completed within two, 1.5-hour sessions
• Segment captains (the kids) choreographed & planned
• Students posted to their social networks on their own

51. • 56,000+ views on YouTube
• More than 17 pages of comments from alumni
• Record open house turnout
• Exceeded their enrollment goals by 30 new freshman, all
with higher accumulative test scores

52. Peter Saliba
Head of School
Tilton School
@TiltonHOS

54. www.experiencetiltonschool.org

55. www.experiencetiltonschool.org

56. You’re in!

69. courses on how to use twitter in the classroom
e-books
a list of the most relevant related posts
register for a webinar
how should we handledifferent screen sizes?

72. Landing pages

73. Landing pages
Landing pages are often linked to/from social media,
email campaigns or search engine marketing
campaigns in order to enhance the effectiveness of
the advertisements. The general goal of a landing
page is to convert site visitors into sales or leads.
Source: http://en.wikipedia.org/wiki/Landing_page

74. Landing PageWebsite

75. 309:1
Slide Inspiration: Oli Gardner, Unbounce
http://bit.ly/unbounce-lp-design

76. admissions
student life
academic programs
school news
athletics...

77. Goal = Explore, Learn

78. vs

79. 1:1
Slide Inspiration: Oli Gardner, Unbounce
http://bit.ly/unbounce-lp-design

80. Targeted group

81. Goal = Conversion

82. Fill out that form!

83. Admission Events

84. Accepted Students!

88. “It certainly worked,
as we had the
largest attendance
ever at Revisit Day.”
Liz Schmitt
Director of Admission
Miss Porter's School

89. Anatomy of the Perfect Private School Landing Page
http://bit.ly/private-school-landing-page
Designing for Conversion: 8 Visual Design Techniques
to Focus Attention on Your Landing Pages
http://bit.ly/8-design-conversion-tips
The 7 Principles of Conversion-Centered Landing
Page Design
http://bit.ly/7lpprinciples

91. </end presentation>