The document discusses enterprise content management and organizing chaotic content. It provides five steps to organizing chaotic content, which include understanding content lifecycles and value, defining clear ownership and governance, building skills in taxonomy development and information architecture, and building a business case to improve content processes. The document also outlines Earley & Associates' core capabilities in areas like document management, taxonomy development, digital asset management, and information architecture.

1. Gaining Control over Content Chaos AIIM Minneapolis Road show October 22 nd , 2009 Seth Earley President, Earley & Associates, Inc [email_address] 781-820-8080 www.earley.com

2. What is this? What are they doing? Creating Problem Solving Collaborating

3. And these people? Finding Retrieving Searching

4. Finding Retrieving Searching Creating Problem Solving Collaborating Problem solving Collaboration Accessing information Answering questions Knowledge Creation Knowledge Reuse Working

5. ENTERPRISE CONTENT MANAGEMENT Spans Structured and Unstructured Processes Finding Retrieving Searching Creating Problem Solving Collaborating Working Problem solving Collaboration Accessing information Answering questions Knowledge Creation Knowledge Reuse

6. LESS STRUCTURE MORE STRUCTURE Chaotic Processes Controlled Processes Problem solving Collaboration Accessing information Answering questions Knowledge Creation Knowledge Reuse ENTERPRISE CONTENT MANAGEMENT Spans Structured and Unstructured Processes Blogs Records Management Document Management Process Management Wikis Collaborative Spaces Instant Messaging Email Management Web Content Management Learning Management Digital Asset Management CLASS of TOOL

7. Unfiltered Reviewed/Vetted/Approved Lower Value Higher Value Lower Cost Higher Cost RELATIVE VALUE OF CONTENT Not all content is of equal value (More difficult to access) (Easier to access) Formal Tagging/Organizing Processes Message text External News Example deliverables Discussion postings Interim deliverables Content Repositories Success Stories Benchmarks Approved Methods Best Practices Social tagging (“folksonomy”) Structured tagging (taxonomy) TYPE OF CONTENT

8. Five Steps to Organizing Chaotic Content Understand content lifecycles and value Use records management processes to justify Define clear ownership and governance All content needs an owner Build skills in taxonomy development and information architecture You cannot search your way out of this Build a business case to improve content processes Focus on a process that needs improvement and enroll financial management in baseline development and business case Apply and leverage metadata as appropriate (see content lifecycle Higher value content requires more work

9. Information on content management strategy Free webinars White papers and research Contact: Seth Earley President, Earley & Associates, Inc [email_address] 781-820-8080 www.earley.com Register at www.earley.com and download: Topics include: Content analysis Taxonomy and metadata Search and search integration Content lifecycles Earley & Associates is now offering the AIIM Information Organization and Access course.

10. Increase customer satisfaction Expand offerings Develop new markets Customer Support Customer acquisition Underwriting Applications Claims Processing Sales and Marketing Alignment, linkage, measurement Product Development Grow top line revenue Content supports processes Working here (tools, technology, IA, search, etc) Measuring here (micro level - effects) Measuring here (macro level - outcomes) CEO- “Show me how this project will increase our revenue” Copyright © 2009 Earley & Associates Inc. All Rights Reserved. Organizational Strategy Business Unit Objectives Business Processes Processes enable objectives L I N K A G E Content Sources Objectives align with strategy

11. Core Capabilities Document/Content/Management: Strategy and requirements planning Taxonomy, Metadata, Object modeling Audit and analysis Migration Tagging and indexing Lifecycle and workflow planning Technology selection, RFP development Governance Taxonomy & Metadata: Taxonomy strategy Taxonomy development (for e-commerce, faceted search, ECM, DAM, enterprise taxonomy, thesauri) Taxonomy evaluation and testing Taxonomy implementation Taxonomy governance and training Taxonomy tool selection Metadata standards development Metadata schema design Metadata governance Digital Asset Management: DAM strategy DAM taxonomy DAM technology evaluation Asset lifecycle management Marketing resource management (MRM) Information Architecture/Usability: Usability studies (site, navigation, taxonomy) Wireframes and IA design Search: Search audit and user testing Search strategy and ROI analysis Taxonomy for faceted search and search optimization Search deployment Search and business intelligence Search tuning and SEO Search technology evaluation/tool selection

12. Focus: Information Architecture Services Founded: 1994 Personnel: Twenty-five core team consultants, plus a network of other top industry experts taxonomy specialists search experts information architects usability professionals process consultants 7 MLIS and 4 Ph.D.s Headquarters: Boston, MA Earley & Associates Inc. At a Glance Consulting Philosophy: Solutions based on business context and goals Four Pillars - People , Content , Process , and Technology

13. Co-author of Practical Knowledge Management from IBM Press 14 years experience building content and knowledge management systems, 20+ years experience in technology Chair, Academy of Motion Picture Arts and Sciences, Science and Technology Council Metadata Project Committee Founder of the Boston Knowledge Management Forum Former adjunct professor at Northeastern University Currently working with enterprises to develop knowledge and digital asset management systems, taxonomy and metadata governance strategies Founder of Taxonomy Community of Practice – host monthly conference calls of case studies on taxonomy derivation and application. http://finance.groups.yahoo.com/group/TaxoCoP Co-founder Search Community of Practice: http://tech.groups.yahoo.com/group/SearchCoP Seth Earley, Founder & President