AIESEC India Social Media
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This document provides guidance for AIESEC India's social media presence and strategy. It outlines best practices and guidelines for using Facebook, Twitter, YouTube and analyzing competitors. The key points are: 1) Each local committee must have an official Facebook page and Twitter account branded consistently with AIESEC's logo and colors. 2) Social media should be used to promote AIESEC's goals of connecting with businesses and students, increasing awareness of programs and sharing accomplishments. 3) Content should engage audiences with inspiring videos and stories, while avoiding internal discussions, offensive content or spamming others. 4) Analytics tools can track follower growth and content engagement to measure social media success. Proper monitoring also
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AIESEC India Social Media
- 1. Social Media for AIESEC India Brand Summit 2012
- 2. Facebook Timeline What’s new about the timeline? Cover image Profile picture smaller and square Custom icons for third-party apps Messaging More prominent “About” section Visitors see their friends Pinning and highlighting posts Milestones Timeline Analytics
- 5. Facebook Timeline What’s new about the timeline? Cover image Profile picture smaller and square Custom icons for third-party apps Messaging More prominent “About” section Visitors see their friends Pinning and highlighting posts Milestones Timeline Analytics
- 6. Analytics
- 7. Competitor Analysis Who are your competitors? What are they doing? What is the audience saying about them? What are they doing well? Key takeaways and insights
- 8. Your Goals Connect with new businesses Recruit students to join AIESEC Increase awareness of what AIESEC is Promote all the awesome things that we are doing
- 9. Your Audience • Who is your audience? Students, what faculties? Businesses, what industry? Alumni, what are their names? • Who is your ideal audience? Where can you find them?
- 10. Your Key Messages • What are your key messages? AIESEC is great because it’s the best place for someone like me to develop into a person that could impact the world AIESEC offers young people like me the opportunity to get experience and skills that matter today AIESEC has challenging leadership experiences AIESEC offers international internships AIESEC allows me to interact with an extensive global network
- 11. What to post? • Facebook: More visuals (video/photos) Updates that will not garner a reply tweet but a like.
- 12. • Facebook and Twitter are not the same!
- 13. What to post? Updates What is the world talking about? Articles/Books News Interviews Testimonials 110reasons Blog posts
- 14. Facebook Mandatory •It is mandatory for every LC to have a Facebook Page. No LC is allowed to have more than 1 facebook page. •The name of the LC Page should be in the format, ‘AIESEC in LCName’. For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC in Hyderabad’ only. •It should be ensured that AIESEC should be spelled correctly and IN CAPITAL LETTERS. •Itshould be noted, that only a facebook PAGE should be created for the LC’s Facebook Presence. no Groups, People Profiles or any other forms of identity should be created for an LC. For all internal Purposes, GROUPS with a Private Setting should be used. No External should have any exposure to the internal communication of AIESECers.
- 15. Facebook Guidelines Donts • Use the fan page. Don’t leave it Dos unattended; delete the non-active fan •When creating AIESEC Page, use the pages and accounts. proper AIESEC colors and logo provided • No slang, no AIESEC “terms”, on myAIESEC.net. •To have followers, engage maximum campaigns people, be out there in the market and use • Don’t post random stuff, and use all the facilities that facebook provides. offensive language Media •Promote partners(brand aligned) • Do Not Spam non AIESECers with event •Keep AIESEC secrets, don’t talk @ on Invitations and other messages, no mafia walls. wars Farmville poker on LC pages, no •Use polls to engage your audience into games no activities, NO non-AIESEC useful discussions applications. •Every standardized event can have a page, • No LC Facebook Accounts Balakalaakar, Youth to Business, Empower. • Don’t share internal messages No pages should be made for matching mania, no GBM’s, no AGM’s, no mailers etc. • Don't use applications which ask random •All inspiring videos, events, short films, no and embarrassing questions about skolling punishments, no jives and parties. people.
- 16. Finding Content Follow blogs: Google Reader Discover blogs: Google Alerts Flipboard (mobile) Twitter lists Keywords, hashtags Pinterest, YouTube, Google Alerts/News/Blogs Attend events
- 17. Finding Content • Twitter lists: AIESEC India LCs International LCs Your LC members Other campus clubs or faculties Journalists Private list of alumni and TN takers Private list of potential TN takers Private list of competitors
- 18. How often? Twitter 8-10/day Facebook 2-3/day
- 19. Who’s in charge? VP should train and supervise Requires system to receive LC updates Make VPs responsible for their own updates
- 21. Analytics Hootsuite (ow.ly) or bit.ly Facebook analytics Website/blog analytics Track followers, RTs, likes, comments Klout and other websites
- 23. Brand Monitoring Google Alerts Google yourself Search tweets SocialMention.com
- 24. And Now What to Do and What Not to Do on Social Media
- 25. Facebook Mandatory •It is mandatory for every LC to have a Facebook Page. No LC is allowed to have more than 1 facebook page. •The name of the LC Page should be in the format, ‘AIESEC in LCName’. For Eg. The LC Facebook Page of AIESEC Hyderabad should be ‘AIESEC in Hyderabad’ only. •It should be ensured that AIESEC should be spelled correctly and IN CAPITAL LETTERS. •Itshould be noted, that only a facebook PAGE should be created for the LC’s Facebook Presence. no Groups, People Profiles or any other forms of identity should be created for an LC. For all internal Purposes, GROUPS with a Private Setting should be used. No External should have any exposure to the internal communication of AIESECers.
- 26. Facebook Guidelines Donts Dos • Use the fan page. Don’t leave it •When creating AIESEC Page, use the unattended; delete the non-active fan proper AIESEC colors and logo provided pages and accounts. on myAIESEC.net. • No slang, no AIESEC “terms”, •To have followers, engage maximum campaigns people, be out there in the market and use all the facilities that facebook provides. • Don’t post random stuff, and use •Promote partners(brand aligned) offensive language Media •Keep AIESEC secrets, don’t talk @ on • Do Not Spam non AIESECers with event walls. Invitations and other messages, no mafia •Use polls to engage your audience into wars Farmville poker on LC pages, no useful discussions games no activities, NO non-AIESEC •Every standardized event can have a page, applications. Balakalaakar, Youth to Business, Empower. • No LC Facebook Accounts No pages should be made for matching • Don’t share internal messages mania, no GBM’s, no AGM’s, no mailers etc. •All inspiring videos, events, short films, no • Don't use applications which ask random skolling punishments, no jives and parties. and embarrassing questions about people.
- 27. Twitter Mandatory: •Use the AIESEC Information Document for the Info’s. Do not add your Own LCs info there. •Every LC should have one Twitter Account Only. •Update the Info of your profile with AIESEC India’s Website and other Information about the LC. •Put a sober AIESEC related background. •Publish Tweets related to Leadership, Youth and Social Impact
- 28. Twitter Guidelines Dos Don’ts •Promote •Don’t have any misspellings or grammatical Partners in a smart way aligning them to the organization goals mistakes. •Tweet Often at least 2 per days •Always punctuate. Add a period to the end •Reply to mentioned Tweets of your tweet. •Retweet relevant AIESEC/Non-AIESEC •Don’t be too random. •Don’t add a space before punctuation. Tweets •Schedule tweets from Hootsuite or •Take out unnecessary words and be TweetDeck daily concise as possible. •Holds twitter interviews with national •Don’t start off your tweet with an @mention. influencers. Twitter could read this tweet as a • Run twitter hashtag based contest. conversation, in which case, only the people •Promote FB Conversation [Photo Quote who follow both you and the @mention user Conversations] will see the tweet. •If you’re going to mention another person or organization, use their username so they’ll be notified •Don’t post things out of context.
- 29. Youtube Mandatory: •Every LC should have one and only one channel. •The Channel should be named as "AIESEC In <Name>". •The link should be eg. www.youtube.com/aiesec<entityname> •Videos encouraging/publicizing/showing AIESECers drinking, smoking etc should not be uploaded.
- 30. Youtube Guidelines Do’s: Donts •The videos have to be of good •Do not upload unfocused, confused quality. videos. •Put the AIESEC Logo or any related •Do not upload videos that are not picture as the background of the your own. page. •Do not upload videos of LCMs, Chill- •Upload videos on a regular basis. outs, etc. •Mark only relevant and other LC •Donot refer to informal AIESEC videos as "Favorite". events, parties etc in your personal accounts. •Do not spam other videos/channels.
- 31. TA-DA • Now you’re social media pros.