This document outlines AIESEC India's marketing strategy for 2013 with a focus on three areas: brand evolution, engagement, and organizational reputation building. It discusses activities and key performance indicators (KPIs) in each area. The brand evolution section covers redesigning marketing materials and messaging. Engagement involves online efforts like social media and blogs as well as offline activities like campus events. Reputation building centers on partnerships, media coverage, and recognition. The overall goals are to increase awareness, leads and promoters through growth on social platforms and more contacts generated from events and recommendations.
At this year's ad:tech San Francisco, Jeff Pontes, Executive Consultant at Leopard, an Ogilvy Company, shared a unique perspective on how B2B brands can utilized social media to transform businesses. In his presentation, "The Art of Social Content Distribution," Jeff outlined his strategy to turn search into demand.
Social Media Tool Feature: KonnectSocial [Sample Report]Social Samosa
KonnectSocial is a Social Media monitoring, analytics and reporting tool built by marketers to help businesses grow through insights on the social web.
Final Presentation - TPS GI Team, on July 21, 2011 in Chennai on the Concluding Day of the Trans Disciplinary Problem Solving Course: co-taught by Washington University in St. Louis and ICTPH.
At this year's ad:tech San Francisco, Jeff Pontes, Executive Consultant at Leopard, an Ogilvy Company, shared a unique perspective on how B2B brands can utilized social media to transform businesses. In his presentation, "The Art of Social Content Distribution," Jeff outlined his strategy to turn search into demand.
Social Media Tool Feature: KonnectSocial [Sample Report]Social Samosa
KonnectSocial is a Social Media monitoring, analytics and reporting tool built by marketers to help businesses grow through insights on the social web.
Final Presentation - TPS GI Team, on July 21, 2011 in Chennai on the Concluding Day of the Trans Disciplinary Problem Solving Course: co-taught by Washington University in St. Louis and ICTPH.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
There's no silver bullet. But with a little work and a new interpretation of "ROI," measuring the benefits of social media is possible. This presentation includes real-world case studies, tons of KPIs and some easy formulas for metrics to get you started.
Interactive Marketing: Building Brand Awareness & Delivering Results Quinn Sheek
Many marketers make the mistake of defining their interactive marketing strategies in silos: display advertising, search, email, affiliate marketing, etc. As the interactive marketing landscape becomes ever more complex it is becoming critical to have a deep understanding of each digital medium without neglecting the end goal of your marketing efforts. In this session we will discuss the importance of breaking down silos to deliver the best possible results.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
There's no silver bullet. But with a little work and a new interpretation of "ROI," measuring the benefits of social media is possible. This presentation includes real-world case studies, tons of KPIs and some easy formulas for metrics to get you started.
Interactive Marketing: Building Brand Awareness & Delivering Results Quinn Sheek
Many marketers make the mistake of defining their interactive marketing strategies in silos: display advertising, search, email, affiliate marketing, etc. As the interactive marketing landscape becomes ever more complex it is becoming critical to have a deep understanding of each digital medium without neglecting the end goal of your marketing efforts. In this session we will discuss the importance of breaking down silos to deliver the best possible results.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Digital influence 501: What are the next trends and hot cases in social mediaMarkus von der Luehe
Author: Brian Giesen, Strategy Director at Ogilvy
Brian discusses why social media and word of mouth marketing are important to business, what the ingredients of digital influence and the measurement options are.
This speech was given at the Adknowledge social media conference in Sydney.
This presentation was given by Erica Campbell, Director of Social Media for Dominion Homes.
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook, Pinterest, Instagram and Twitter.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Social media holds tremendous opportunities for companies looking to drive new business, retain customers and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions discusses how to leverage social media and become part of the consumer dialogue. This session will address the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
5. 3Focus
Brand Re-design
Brand toolkit
Education, coaching & consultancy
Messaging creation and development (brand &
sub-brands)
Implementation on different mediums/channels
1 Brand Evolution
(ex.aiesec.org)
Brand Audit Survey 2 Engagement
Tailored Marketing Campaign
3 Org reputation
building
6. Brand KPIs
•No. of respondents to brand audit survey
•% of respondents that have the correct brand association
•No. of Leads generated through market positioning strategy on ORS
Brand Control KPIs
No. of respondents to brand audit survey
% of respondents that have the correct brand association
No. of Leads generated through market positioning strategy on ORS
Expected Outcome
7,000+ youthspeak respondents
% correct brand association
Increased % of ORS registrants converted to customers
7. 3
Focus
Online Engagement:
1 Brand Evolution
Key Online Projects
oCultureShock,
oAIESEC India Blog 2 Engagement
oSocial Media Campaigns
Drive: Daily Content Evolution Org reputation
oShowcasing 3
building
Move: Traffic Optimisation
o Unique Visitors, Visiting/Month
Convert: Online registration system
o ORS
8. Massive Online Engagement KPI’s
•Reach on Main Social Media Channels:
•No of followers on twitter
•No of Likes on facebook
•No of members in Linked in Group
•No of promoters (people talking about AIESEC)
•No. of Conversions from social media channels to website (inbound links)
•No. of leads on ORS that are generated from Online Channels (CTA on
Website)
Expected Outcome
% growth on all Facebook, Twitter, Linked In
Growth in % of active users
Increase in number of leads generated from Social Media on ORS
9. 3Focus
Offline Engagement:
On Campus Activity/Promotion Marketing
1
College Fests
Events Engagement
Youth Empowerment 2
Database Collection Org reputation
Direct to www.aiesec.in 3
building
10. Massive Offline Engagement KPI’s
•No. of Associate Members
•No. of Database Registration from Offline Activities
•No. of leads on ORS that are generated from Database
Expected Outcome
% growth on all Facebook, Twitter, Linked In
Growth in % of active users
Increase in number of leads generated from database on ORS
11. 3
Focus
1 Marketing
Partnerships and Alliances
Events and Awards
Showcasing 2 Online Engagement
Media Coverage [Print, Radio, TV] Org reputation
3
building
12. Organizational Reputation Building KPI’s
•Recognition received (in the form of awards, status or certification)
•Reach of our Publications and Media Exposure
•Respondents of ORS/ Brand Audit that were "recommended" to join AIESEC
•Answers of respondents of ORS/ Brand Audit on the question "Where did you hear
about AIESEC?"
Expected Outcome
% correct brand association
Reputable status maintained/ achieved (ex. UN)
Awards Received (ex. World Blu)
Increase in media Exposure around National lead initiatives (Y2B, External Events and
Alliances)
ORS results
Increase in Leads and contacts generated by events and public relations activities
Increase in Promoters