The document provides visual and branding guidelines for communicating AIESEC's brand globally. It begins with an introduction to AIESEC's evolution and increasing digital presence. It then discusses the need for global brand alignment and a stricter brand architecture to position various sub-brands and programs. The rest of the document outlines branding elements and guidelines for AIESEC's overall brand including its logo, colors, fonts, and communications. It also provides specific branding guidelines for several of AIESEC's sub-brands like Global Citizen, Global Talent, and Youth to Business.
The document provides style guidelines for AIESEC's digital properties and global website. It outlines standards for logos, colors, fonts, images, writing content, site structure, and updating protocols. The guidelines are intended to maintain consistency across AIESEC's digital communications and help member committees effectively communicate their local initiatives.
The document announces a Hubspot workshop on content creation to be held on January 18th and hosted by Chuck Chaoke. It discusses how content is essential for inbound marketing and how creating the right content for target customers can attract prospects and keep them engaged. The document also provides examples of what constitutes content and presents a brand model outlining various benefits, personality traits, and positioning that can be communicated through content.
This document discusses branding and marketing strategies. It defines a brand as reflecting how people think and feel about an organization. A brand is shaped by what an organization says, does, and how it portrays its image. The document also discusses the importance of having the right brand image and identity to avoid the wrong customer perceptions. It then outlines different marketing strategies like offline, digital, word-of-mouth, push-pull, and relationship marketing to promote a product or service. Teams are instructed to create a unique product, formulate a sales pitch, and advertise it on a chart paper in an activity to practice being the brand.
The document provides visual and strategic branding guidelines for communicating AIESEC's brand globally. It discusses AIESEC's brand message, values, and tagline. It then outlines guidelines for using AIESEC's main logo and approved color variants. The document also provides branding elements and guidelines for communicating several of AIESEC's sub-brands, including Global Citizen, Global Talent, and Youth to Business. General tips are provided around typography, slogans, and ensuring consistent branding across channels and materials.
This document summarizes a presentation on search engine optimization (SEO). It discusses how search engines work, the importance of ranking highly in search results, and tips for improving SEO, including having a strategy, optimizing content, meta tags and site performance. It also covers topics like click-through rates, international SEO, duplicate content, voice search, and tools for SEO tracking and analysis.
Digital localisation for global reach | Susanne Dirks - eVorsprung ConsultingEnterprise Ireland
Ā
Digital localisation for global reach: 10 guiding principles for success outlines key principles for successfully localizing digital content and websites for international markets. It discusses the importance of starting with an international strategy that both maximizes global commonalities and caters to local differences. It also emphasizes striving for efficiencies by internationalizing websites before localizing them, getting internally ready to address challenges of new markets, sharpening knowledge of different business environments abroad, tuning into local cultures, using the right local language including considerations around translation and content, and optimizing for local visibility in search engines.
Accelerating international growth with perfectly tuned communications| Ed Fie...Enterprise Ireland
Ā
The document discusses developing perfectly tuned communications to accelerate international growth. It outlines a 9-stage process to rethink an organization's branding and communications, including establishing brand foundations like personality, purpose and positioning. Key stages involve reworking identity and visual style, creating compelling copy and images, building a customer-centric website, and developing sales materials. The goal is to engage prospects and drive sales through clear, simple messaging aligned with audiences' needs.
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...Enterprise Ireland
Ā
1. The document provides best practices for website globalization for small-to-medium enterprises. It discusses the importance of aligning the global strategy with business objectives, internationalizing the website before localizing, and preparing for the new internal and external business environments of export markets.
2. Key aspects of localization covered include cultural adaptation of design, language translation/transcreation of content, and optimization of the website for the local search engines and social media networks of target countries.
3. Long-term commitment of resources is needed to support the globalized website through ongoing localization, search engine optimization, and digital marketing campaigns in export markets.
The document provides style guidelines for AIESEC's digital properties and global website. It outlines standards for logos, colors, fonts, images, writing content, site structure, and updating protocols. The guidelines are intended to maintain consistency across AIESEC's digital communications and help member committees effectively communicate their local initiatives.
The document announces a Hubspot workshop on content creation to be held on January 18th and hosted by Chuck Chaoke. It discusses how content is essential for inbound marketing and how creating the right content for target customers can attract prospects and keep them engaged. The document also provides examples of what constitutes content and presents a brand model outlining various benefits, personality traits, and positioning that can be communicated through content.
This document discusses branding and marketing strategies. It defines a brand as reflecting how people think and feel about an organization. A brand is shaped by what an organization says, does, and how it portrays its image. The document also discusses the importance of having the right brand image and identity to avoid the wrong customer perceptions. It then outlines different marketing strategies like offline, digital, word-of-mouth, push-pull, and relationship marketing to promote a product or service. Teams are instructed to create a unique product, formulate a sales pitch, and advertise it on a chart paper in an activity to practice being the brand.
The document provides visual and strategic branding guidelines for communicating AIESEC's brand globally. It discusses AIESEC's brand message, values, and tagline. It then outlines guidelines for using AIESEC's main logo and approved color variants. The document also provides branding elements and guidelines for communicating several of AIESEC's sub-brands, including Global Citizen, Global Talent, and Youth to Business. General tips are provided around typography, slogans, and ensuring consistent branding across channels and materials.
This document summarizes a presentation on search engine optimization (SEO). It discusses how search engines work, the importance of ranking highly in search results, and tips for improving SEO, including having a strategy, optimizing content, meta tags and site performance. It also covers topics like click-through rates, international SEO, duplicate content, voice search, and tools for SEO tracking and analysis.
Digital localisation for global reach | Susanne Dirks - eVorsprung ConsultingEnterprise Ireland
Ā
Digital localisation for global reach: 10 guiding principles for success outlines key principles for successfully localizing digital content and websites for international markets. It discusses the importance of starting with an international strategy that both maximizes global commonalities and caters to local differences. It also emphasizes striving for efficiencies by internationalizing websites before localizing them, getting internally ready to address challenges of new markets, sharpening knowledge of different business environments abroad, tuning into local cultures, using the right local language including considerations around translation and content, and optimizing for local visibility in search engines.
Accelerating international growth with perfectly tuned communications| Ed Fie...Enterprise Ireland
Ā
The document discusses developing perfectly tuned communications to accelerate international growth. It outlines a 9-stage process to rethink an organization's branding and communications, including establishing brand foundations like personality, purpose and positioning. Key stages involve reworking identity and visual style, creating compelling copy and images, building a customer-centric website, and developing sales materials. The goal is to engage prospects and drive sales through clear, simple messaging aligned with audiences' needs.
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...Enterprise Ireland
Ā
1. The document provides best practices for website globalization for small-to-medium enterprises. It discusses the importance of aligning the global strategy with business objectives, internationalizing the website before localizing, and preparing for the new internal and external business environments of export markets.
2. Key aspects of localization covered include cultural adaptation of design, language translation/transcreation of content, and optimization of the website for the local search engines and social media networks of target countries.
3. Long-term commitment of resources is needed to support the globalized website through ongoing localization, search engine optimization, and digital marketing campaigns in export markets.
Accelerating International Growth with Perectly Tuned CommunicationsEnterprise Ireland
Ā
The document outlines Maverick's approach to developing effective branding and communications strategies for ambitious B2B companies seeking international growth. It discusses preparing foundations like understanding audiences and objectives. It then covers developing a communications plan, rethinking brand identity and visual style, creating brand materials like compelling copy, images and videos. It also discusses building a customer-centric website and sales supports to nurture engaged prospects. The overall approach involves 9 stages from preparing the ground to ongoing evolution.
nternational SEO and Content Clustering | John Caldwell | CreatorSEO / ABC Di...Enterprise Ireland
Ā
This document provides an overview of a presentation on search engine optimization given by John Caldwell. Some key points covered include:
- The importance of ranking highly in search results and being visible to users
- Factors that search engines consider like unique content, relevancy, and engagement
- Tools for analyzing search performance and competition
- Best practices for optimization like keyword research, link building, and content marketing
- Considerations for international SEO like localizing content and targeting different regions
- The differences and synergies between paid search/PPC and organic SEO strategies
- Tips to avoid issues like duplicate content across languages and sites
Putting Digital Marketing at the Centre of your International Business Strate...Enterprise Ireland
Ā
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) developing digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different markets and sales cycles, and having resources to support ongoing digital efforts.
Accelerating international growth with perfectly tuned communicationsEnterprise Ireland
Ā
This document summarizes a presentation given at an Enterprise Ireland eBusiness Workshop in Kilkenny, Ireland in March 2019. The presentation focused on how companies can accelerate their international growth through perfectly tuned communications. It discussed developing communications that are clear, engaging, persuasive and comprehensive. The presentation outlined a 9-stage process for rethinking a company's brand identity, visual style, website and other marketing materials in a way that is perfectly aligned with their target prospects. The goal is to have communications that immediately make a positive first impression and fully engage prospects within the first minute of exposure.
John Caldwell from CreatorSEO gave a presentation on search engine optimization. He discussed how search engines work, ranking factors like content, links and speed. He emphasized the importance of understanding user intent and providing unique, relevant content to questions. Caldwell also covered international SEO best practices like using country-specific domains, localizing content and keywords. He recommended strategies like content clustering, structured data and prioritizing mobile and voice search.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
Ā
The document discusses the importance of putting digital marketing at the center of an international business strategy. It outlines 7 strategic building blocks for developing a strong digital strategy: 1) defining business goals for going digital, 2) understanding the sales process, 3) focusing digital efforts on target markets, 4) sharpening the value proposition, 5) doing digital research, 6) having a digital marketing plan, and 7) ensuring business alignment. The presentation provides examples of how to apply these building blocks and emphasizes having clarity of purpose and aligning the digital strategy with the sales process and target markets.
International SEO and Content Silos | John Caldwell | CreatorSEOEoin O Siochru
Ā
The document discusses international SEO and content silos. It provides tips for optimizing a website for international audiences and search engines. Key recommendations include using subdirectories or subdomains for different country/language sites to avoid duplicate content issues. The document stresses the importance of localizing content, keywords, design and usability based on the target international audiences. It also discusses how content silos can help search engines better understand a website's content structure and relevance.
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
Ā
This document discusses building powerful B2B communications. It emphasizes clarity, consistency and developing a solid foundation through clear positioning, messaging and visual identity. It also stresses the importance of engaging copy, proving claims, and providing next steps. Developing these communication fundamentals and sustained marketing activities can help businesses retain and upsell clients, increase leads and conversions, improve operations and realize full potential.
Fuel International Growth | Ed Field - Maverick MarketingEnterprise Ireland
Ā
The document discusses how companies can use branding, communications, and marketing to fuel international growth in today's digital world. It notes that organizations need to rethink how they present themselves and engage customers. The presentation provides examples of how Maverick, an international marketing agency, has helped companies transform by developing strategies, branding, websites, and marketing campaigns to open new markets. It emphasizes that Maverick takes a holistic approach and has successfully supported the growth of technology, industrial, and professional services companies internationally.
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...Eoin O Siochru
Ā
This document provides best practices for website globalization for small-to-medium enterprises (SMEs). It discusses internationalizing a website before localizing, including using a consistent global template and internationalizing design elements. It also covers analyzing a company's readiness internally and externally in new markets, including new competitors and routes to market. Localization best practices covered include providing locally relevant content in the appropriate language and culture, as well as considering marketing approaches suited for the new environment. The goal is to help SMEs use their websites effectively to reach and grow in export markets.
10 principles for successful international web presence | Susanne Dirks - eVo...Enterprise Ireland
Ā
The document outlines 10 principles for a successful international web presence:
1. Start with an international strategy that identifies target countries, products, audiences and channels.
2. Prepare for differences in business environments across macro and micro levels.
3. Understand new competitors in international markets and learn from their approaches.
4. Consider local culture which influences how people perceive, think, value and act.
5. Be aware of variations in technology infrastructure and software preferences.
6. Provide locally relevant content that articulates your value proposition for different markets.
7. Translate all content into the appropriate languages and adapt language used.
8. Optimize the website for search engines in other countries
How to use best practice b2b branding, communications Eoin O Siochru
Ā
The document discusses achieving "pitch perfect" branding and communications for B2B companies. It outlines a 5-phase process including researching the market, clarifying the company positioning, developing brand elements, producing marketing materials, and refining the strategy over time. Executing this process well requires talent across various disciplines to create simple yet compelling messaging and content that engages prospects and builds trust.
The document provides an overview of a search engine optimization event. It discusses topics like how search engines work, international SEO, content clustering, duplicate content, voice search, and tips from Google for improving SEO. The presentation emphasizes the importance of unique and relevant content, optimizing for user experience, and understanding search intent and the customer journey.
Best practice website globalisation for sme'sEoin O Siochru
Ā
The document provides best practices for website globalization for small and medium enterprises. It discusses starting with an international strategy aligned to business objectives. It recommends internationalizing websites before localizing by using a consistent global design. It also advises preparing for the new internal and external environments of target markets by examining impacts on resources, competitors and cultural factors. The document stresses the importance of localization through translated content, cultural adaptation and using local technology preferences. It concludes by recommending search engine optimization techniques tailored for each export market website.
International SEO and Content Silos | John Caldwell | ABC Digital | CreatorSEOEnterprise Ireland
Ā
This document provides an overview of international SEO and content clustering strategies. It discusses how search engines work and evaluate content, emphasizing the importance of unique, relevant content that meets user intent. It recommends organizing content into clusters by topic to help search engines understand site structure. The document also covers optimizing for international markets by considering local keywords, competition, audiences, design, and addressing duplicate content and languages. Tips include using Hreflang tags, localizing content and calls-to-action, and obtaining local links.
Putting digital marketing at the centre of your international business strategyEoin O Siochru
Ā
This document discusses putting digital marketing at the center of an international business strategy. It outlines 6 strategic digital building blocks to consider before building a website: 1) how digital supports business goals, 2) defining the target market, 3) sharpening the value proposition, 4) doing digital research, 5) having a plan to promote the business online, and 6) ensuring business processes are aligned. It then provides examples of digital marketing success stories when these fundamentals are followed, such as using videos to communicate technical products or localizing online campaigns in multi-lingual markets. The key takeaways are to have a clear goal for the website, research the target markets, sharpen the value proposition for those markets, invest in a digital
This document discusses numerous global issues and challenges such as climate change, poverty, unemployment, and conflict. It promotes the idea that young people should not be complacent and should work to positively impact the world. The document emphasizes that AIESEC, as the world's largest student-run nonprofit, helps develop bold young global leaders who can solve problems through initiatives such as their international exchange program.
Building A Better AIESEC Brand ExperienceKarina Ananta
Ā
The document discusses building better brand experiences through focusing on customers' experiences. It covers topics like understanding the customer journey, defining the customer path from awareness to advocacy, and using case studies to illustrate how brands can create unique experiences at different touchpoints. The goal is to help brands manage the kind of experience target audiences have by being conscious of interactions and using insights to address problems at each stage of the customer journey.
This document contains definitions of common abbreviations and terms used within AIESEC, the international student organization. It includes abbreviations for things like types of internships (DT, ET, MT, TT), roles within the organization (LCP, MCP), programs (GIP, GEP, Y2B), and statuses (AVAILABLE, MATCHED, REALIZED). Meeting and event types are also defined (LC-meeting, OPS, IC). The document categorizes the terms alphabetically to serve as a reference guide for AIESEC members.
This document provides a comprehensive list of acronyms used within AIESEC, grouped into general abbreviations, functional areas, regions, and conferences. It includes over 50 acronyms for terms like AIESEC Experience (@XP), Engagement with AIESEC (EwA), Talent Management (TM), Outgoing Exchange (OGX), Western Europe & North America (WENA) region, National Induction Seminar (NIS), and Global Leaders Summit (GLS). The list is intended to help people familiarize themselves with AIESEC's many acronyms.
Accelerating International Growth with Perectly Tuned CommunicationsEnterprise Ireland
Ā
The document outlines Maverick's approach to developing effective branding and communications strategies for ambitious B2B companies seeking international growth. It discusses preparing foundations like understanding audiences and objectives. It then covers developing a communications plan, rethinking brand identity and visual style, creating brand materials like compelling copy, images and videos. It also discusses building a customer-centric website and sales supports to nurture engaged prospects. The overall approach involves 9 stages from preparing the ground to ongoing evolution.
nternational SEO and Content Clustering | John Caldwell | CreatorSEO / ABC Di...Enterprise Ireland
Ā
This document provides an overview of a presentation on search engine optimization given by John Caldwell. Some key points covered include:
- The importance of ranking highly in search results and being visible to users
- Factors that search engines consider like unique content, relevancy, and engagement
- Tools for analyzing search performance and competition
- Best practices for optimization like keyword research, link building, and content marketing
- Considerations for international SEO like localizing content and targeting different regions
- The differences and synergies between paid search/PPC and organic SEO strategies
- Tips to avoid issues like duplicate content across languages and sites
Putting Digital Marketing at the Centre of your International Business Strate...Enterprise Ireland
Ā
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) developing digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different markets and sales cycles, and having resources to support ongoing digital efforts.
Accelerating international growth with perfectly tuned communicationsEnterprise Ireland
Ā
This document summarizes a presentation given at an Enterprise Ireland eBusiness Workshop in Kilkenny, Ireland in March 2019. The presentation focused on how companies can accelerate their international growth through perfectly tuned communications. It discussed developing communications that are clear, engaging, persuasive and comprehensive. The presentation outlined a 9-stage process for rethinking a company's brand identity, visual style, website and other marketing materials in a way that is perfectly aligned with their target prospects. The goal is to have communications that immediately make a positive first impression and fully engage prospects within the first minute of exposure.
John Caldwell from CreatorSEO gave a presentation on search engine optimization. He discussed how search engines work, ranking factors like content, links and speed. He emphasized the importance of understanding user intent and providing unique, relevant content to questions. Caldwell also covered international SEO best practices like using country-specific domains, localizing content and keywords. He recommended strategies like content clustering, structured data and prioritizing mobile and voice search.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
Ā
The document discusses the importance of putting digital marketing at the center of an international business strategy. It outlines 7 strategic building blocks for developing a strong digital strategy: 1) defining business goals for going digital, 2) understanding the sales process, 3) focusing digital efforts on target markets, 4) sharpening the value proposition, 5) doing digital research, 6) having a digital marketing plan, and 7) ensuring business alignment. The presentation provides examples of how to apply these building blocks and emphasizes having clarity of purpose and aligning the digital strategy with the sales process and target markets.
International SEO and Content Silos | John Caldwell | CreatorSEOEoin O Siochru
Ā
The document discusses international SEO and content silos. It provides tips for optimizing a website for international audiences and search engines. Key recommendations include using subdirectories or subdomains for different country/language sites to avoid duplicate content issues. The document stresses the importance of localizing content, keywords, design and usability based on the target international audiences. It also discusses how content silos can help search engines better understand a website's content structure and relevance.
Secrets of powerful B2B communications| Ed Field - Maverick MarketingEnterprise Ireland
Ā
This document discusses building powerful B2B communications. It emphasizes clarity, consistency and developing a solid foundation through clear positioning, messaging and visual identity. It also stresses the importance of engaging copy, proving claims, and providing next steps. Developing these communication fundamentals and sustained marketing activities can help businesses retain and upsell clients, increase leads and conversions, improve operations and realize full potential.
Fuel International Growth | Ed Field - Maverick MarketingEnterprise Ireland
Ā
The document discusses how companies can use branding, communications, and marketing to fuel international growth in today's digital world. It notes that organizations need to rethink how they present themselves and engage customers. The presentation provides examples of how Maverick, an international marketing agency, has helped companies transform by developing strategies, branding, websites, and marketing campaigns to open new markets. It emphasizes that Maverick takes a holistic approach and has successfully supported the growth of technology, industrial, and professional services companies internationally.
Going Global - Best Practices for Website Globalisation for SMEs | Susanne Di...Eoin O Siochru
Ā
This document provides best practices for website globalization for small-to-medium enterprises (SMEs). It discusses internationalizing a website before localizing, including using a consistent global template and internationalizing design elements. It also covers analyzing a company's readiness internally and externally in new markets, including new competitors and routes to market. Localization best practices covered include providing locally relevant content in the appropriate language and culture, as well as considering marketing approaches suited for the new environment. The goal is to help SMEs use their websites effectively to reach and grow in export markets.
10 principles for successful international web presence | Susanne Dirks - eVo...Enterprise Ireland
Ā
The document outlines 10 principles for a successful international web presence:
1. Start with an international strategy that identifies target countries, products, audiences and channels.
2. Prepare for differences in business environments across macro and micro levels.
3. Understand new competitors in international markets and learn from their approaches.
4. Consider local culture which influences how people perceive, think, value and act.
5. Be aware of variations in technology infrastructure and software preferences.
6. Provide locally relevant content that articulates your value proposition for different markets.
7. Translate all content into the appropriate languages and adapt language used.
8. Optimize the website for search engines in other countries
How to use best practice b2b branding, communications Eoin O Siochru
Ā
The document discusses achieving "pitch perfect" branding and communications for B2B companies. It outlines a 5-phase process including researching the market, clarifying the company positioning, developing brand elements, producing marketing materials, and refining the strategy over time. Executing this process well requires talent across various disciplines to create simple yet compelling messaging and content that engages prospects and builds trust.
The document provides an overview of a search engine optimization event. It discusses topics like how search engines work, international SEO, content clustering, duplicate content, voice search, and tips from Google for improving SEO. The presentation emphasizes the importance of unique and relevant content, optimizing for user experience, and understanding search intent and the customer journey.
Best practice website globalisation for sme'sEoin O Siochru
Ā
The document provides best practices for website globalization for small and medium enterprises. It discusses starting with an international strategy aligned to business objectives. It recommends internationalizing websites before localizing by using a consistent global design. It also advises preparing for the new internal and external environments of target markets by examining impacts on resources, competitors and cultural factors. The document stresses the importance of localization through translated content, cultural adaptation and using local technology preferences. It concludes by recommending search engine optimization techniques tailored for each export market website.
International SEO and Content Silos | John Caldwell | ABC Digital | CreatorSEOEnterprise Ireland
Ā
This document provides an overview of international SEO and content clustering strategies. It discusses how search engines work and evaluate content, emphasizing the importance of unique, relevant content that meets user intent. It recommends organizing content into clusters by topic to help search engines understand site structure. The document also covers optimizing for international markets by considering local keywords, competition, audiences, design, and addressing duplicate content and languages. Tips include using Hreflang tags, localizing content and calls-to-action, and obtaining local links.
Putting digital marketing at the centre of your international business strategyEoin O Siochru
Ā
This document discusses putting digital marketing at the center of an international business strategy. It outlines 6 strategic digital building blocks to consider before building a website: 1) how digital supports business goals, 2) defining the target market, 3) sharpening the value proposition, 4) doing digital research, 5) having a plan to promote the business online, and 6) ensuring business processes are aligned. It then provides examples of digital marketing success stories when these fundamentals are followed, such as using videos to communicate technical products or localizing online campaigns in multi-lingual markets. The key takeaways are to have a clear goal for the website, research the target markets, sharpen the value proposition for those markets, invest in a digital
This document discusses numerous global issues and challenges such as climate change, poverty, unemployment, and conflict. It promotes the idea that young people should not be complacent and should work to positively impact the world. The document emphasizes that AIESEC, as the world's largest student-run nonprofit, helps develop bold young global leaders who can solve problems through initiatives such as their international exchange program.
Building A Better AIESEC Brand ExperienceKarina Ananta
Ā
The document discusses building better brand experiences through focusing on customers' experiences. It covers topics like understanding the customer journey, defining the customer path from awareness to advocacy, and using case studies to illustrate how brands can create unique experiences at different touchpoints. The goal is to help brands manage the kind of experience target audiences have by being conscious of interactions and using insights to address problems at each stage of the customer journey.
This document contains definitions of common abbreviations and terms used within AIESEC, the international student organization. It includes abbreviations for things like types of internships (DT, ET, MT, TT), roles within the organization (LCP, MCP), programs (GIP, GEP, Y2B), and statuses (AVAILABLE, MATCHED, REALIZED). Meeting and event types are also defined (LC-meeting, OPS, IC). The document categorizes the terms alphabetically to serve as a reference guide for AIESEC members.
This document provides a comprehensive list of acronyms used within AIESEC, grouped into general abbreviations, functional areas, regions, and conferences. It includes over 50 acronyms for terms like AIESEC Experience (@XP), Engagement with AIESEC (EwA), Talent Management (TM), Outgoing Exchange (OGX), Western Europe & North America (WENA) region, National Induction Seminar (NIS), and Global Leaders Summit (GLS). The list is intended to help people familiarize themselves with AIESEC's many acronyms.
The document contains a collection of quotes and sayings on various topics like work, life, happiness, love, decisions, failure, nature, time, judgment, and appreciation. Some of the key messages are: love your work but don't rely on your company, you determine your own success through involvement, happiest people appreciate what they have rather than want more, make decisions based on experience not emotions, it's better to lose your ego than a relationship, forget past failures and look ahead, and it's easy to receive but difficult to give of yourself to others.
The Making of a Global Brand_PR Congress 2016_IsentiaRichard Spencer
Ā
The document discusses strategies for building a global brand. It recommends having the same positioning worldwide, using the company name as the brand name, and creating a global club or community. It also suggests telling compelling stories that bring people together from around the world. Examples are provided of how Uber and Airbnb have implemented these strategies in their efforts to become global brands.
This document discusses characteristics of successful global brands. It identifies vision, invention, and dynamism as key traits of brands that are growing in worth. Vision involves embodying a clear direction and point of view. Invention requires continuous innovation and new experiences. Dynamism generates popular culture through marketing events. Additional characteristics discussed include balancing global and local aspects, having a universal idea rooted in brand truth, and creating a community through shared experiences.
5 Barriers that Block Salespeople from Hitting QuotaRalph Barsi
Ā
Ralph Barsi is a VP of Field Operations and writer/speaker who shares advice on social media about sales development. He advocates for making outbound prospecting a priority through strategies like calendar blocking time for prospecting calls, asking open-ended questions to learn about prospects, and focusing conversations on prospects' needs rather than one's own product. Barsi also emphasizes the importance of self-improvement and motivating one's sales team.
This very short document appears to be discussing Samsung as a brand known for quality. However, it does not provide enough context or details to generate a fully informative 3 sentence summary. The document would need more complete sentences and information to summarize its main points and essential information.
Growing your Global Brand: Lionbridge WebinarLionbridge
Ā
This document discusses how to develop and deliver a successful digital strategy for growing your global brand. It provides tips on defining a digital experience that connects people, content, platforms and outcomes. It also outlines challenges in managing global content experiences and provides recommendations around establishing team roles, managing workflows, translation techniques, global SEO frameworks, and developing the right linguistic tools. The overall goal is to optimize the digital experience and content for customers globally.
The document discusses the shifting ages of branding from the Age of Identity to the current Age of You. It describes how branding evolved from simple marks of ownership to powerful symbols of differentiation. It outlines four ages: the Age of Identity where brands served as identifiers; the Age of Value where brands were recognized as valuable assets; the Age of Experience where brands focused on delivering satisfying experiences; and the emerging Age of You where personalization and personalized experiences will be key as data and technology allow brands to truly understand individuals. The future of business lies in recognizing the human within data to create truly personalized brand experiences.
BMA Chicago : Building A Global Brand from the Inside Out by Helen McIntosh, ...BMAChicago
Ā
This document summarizes Ingredion's process of creating a new brand identity after acquiring National Starch. It involved asking why they should change their name, focusing on shared values, engaging 11,000 employees through clear internal messaging, establishing branding guidelines, and conducting a slow rollout globally over 18 months. This ensured internal alignment before external introduction, allowing the brand to resonate across cultures. Key learnings included engaging all stakeholders, creating an internal rallying cry, using a slow burn approach, having a consistent global look and tone, and repeating messaging.
Fighting The Giant - How to empower local brand to fight against global brand.sapto handriyanto
Ā
The wave of global brands expansion is unavoidable, for local brands this is a seriour threat. However the way local brands facing the challenge is usually by catch up the standard of global brands. This is when they fall into the mistake.
Every local brand has potential to become a global brand, all they need is unquestionable quality AND stories. Therefore the way local brands taking challenge from global brands is not by imitating it, instead it should be standing on its own and create diffeences.
Young & Rubicam Business Consultants and BAV Consulting have combined their expertise to help multinational companies successfully migrate their brands to international markets. They offer strategic consulting services including understanding local market dynamics through research, assessing brand positioning, and developing migration plans. Their approach is informed by their global proprietary BAV database and emphasizes conducting in-depth local research to understand cultural differences in how brands are perceived and should evolve in new markets. They have identified key lessons for global brand migration including thoroughly scoping the competitive landscape, taking an anthropological perspective to understand local cultures, recognizing the importance of country of origin associations, ensuring brands are prepared to migrate globally, and involving the entire organization in the migration process.
Best Practices in Creating Global Brand for New Products and Ensuring Alignme...Best Practices
Ā
In order to develop an effective global branding program for new bio-pharmaceutical products, it is important to ensure brand consistency across all functions and geographies.
Best Practices, LLC undertook research to gather benchmarks on key aspects of the global branding process, including activities, timing, positioning, key message development, regional alignment, agency utilization & cost and the tradename process.
Download Full Report: http://bit.ly/2a1XqUV
The document provides tips for going global and managing a global workforce. It discusses 10 tips, including (1) consolidating global payroll strategically, (2) monitoring broad rollouts and initiatives, and (3) preparing for increased employee mobility. Global workforce visibility, talent management, and emerging technologies are also high priorities that are impacting how companies manage their global workforce. Reskilling HR and the workforce for new technologies is emphasized.
Samsung began as an exporter of dried fish and vegetables in 1938 and diversified into various industries like textiles, sugar manufacturing, and electronics over the decades. It established Samsung Electronics in 1970 and began mass producing consumer electronics. Initially perceived as a producer of cheap, low-quality products, Samsung transformed its brand image and processes through quality standards, globalization, marketing initiatives, and innovative product design. This helped Samsung become a global leader in consumer electronics and the 34th most valuable brand by 2001.
1) Managers who hold regular meetings with employees have more engaged staff, yet many managers cancel or reschedule meetings due to being too busy.
2) Bad managers simply tell employees what to do, while great managers involve staff in decision making. However, many managers are uncomfortable giving feedback or having difficult conversations.
3) Research shows employees want more constructive criticism and information from their boss on what to improve, yet over 60% report receiving too little feedback and a quarter get no feedback at all.
AIESEC in Thailand Brand Toolkit 14-15Souvik Maity
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This document provides branding guidelines for AIESEC's communications and programs. It discusses terminology to use when referring to different programs and entities to avoid political implications. Product names like "Jump Out" and "Global Talent" are introduced for certain programs with guidelines on logo usage and design. Color palettes, typefaces, and rules for the AIESEC logo are also specified. The document aims to maintain a consistent brand identity and messaging across all of AIESEC's activities.
This document provides an overview of marketing and communications within the National Education Cycle of AIESEC, the world's largest youth-run organization. It discusses key marketing concepts like the marketing process, the 4 P's of marketing, and why marketing is important. It explains how marketing contributes to different areas like incoming and outgoing exchanges, talent management, and products. The document also covers topics like communication, branding, and understanding the customer journey and organizational structure of AIESEC.
This document provides tips for PR representatives in AIESEC entities to help manage their PR area. It covers establishing a PR flow and value proposition, tracking account management, setting up corner meetings between strategic areas, defining member jobs and duties, structuring projects, and implementing branding and positioning actions. The goal is to equip PR reps with strategies for choosing strategic partners, engaging universities and student organizations, and coordinating efforts across different areas to achieve organizational goals.
The document provides branding guidelines for the Center for Humanitarian Change. It begins by explaining the importance of brands and consistency in reinforcing a brand. The guidelines then cover key aspects of building the CHC brand including understanding its story, defining its message and personality, identifying key audiences, establishing design elements like logo, colors and typography, and providing examples of how the brand can be brought to life through various materials. The purpose is to ensure all CHC communications are cohesive and reinforce the organization's identity.
The document discusses Volvo's approach to employer branding and how it differs globally. It notes that while Volvo has strong brand recognition in Sweden, its presence and what it offers as an employer are not as well known in other parts of the world. Therefore, Volvo tailors its marketing messages and communications based on whether the target audience is aware of the company, actively looking for opportunities, and if Volvo is attracting the right applicants. The document provides an example of Volvo emphasizing building a diverse team in communications for its new US plant. It also notes the importance of employees serving as authentic brand ambassadors by sharing their stories.
This document outlines the branding guidelines for Kenexa, a company that provides HR solutions. It begins by stating Kenexa's mission to improve lives through meaningful work. It then provides details on the company's logo, colors, fonts and voice to ensure consistent branding across all communications. Specific guidelines cover topics like logo usage, variations, sizing and improper uses. The document aims to clearly define every aspect of Kenexa's visual identity.
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues.
The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. Youāll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions.
*Please note that certain anchor links will only work if the publication is downloaded locally.
The Corporate Profile for And All.
And All is a media, publishing and content outfit, run by Devangini M Chauhan.
Check us out on facebook: www.facebook.com/studioandall
Our Website: www.studioandall.com
In this edition of The SoDA Report, we explore the concept of value. We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems? We dive into all of these questions throughout the editorial sections and via our annual Digital Marketing Outlook (DMO) research study.
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*Please note that certain anchor links will only work if the publication is downloaded locally. Additionally, full interactive functionality of the report (photo carousels) will be accessible via the free tablet app coming soon.
The Soda Report 2014 [Digital Marketing Outlook]Techglimpse
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The SoDA Report's 2014 Digital Marketing Outlook survey saw increased participation from client-side respondents, who now make up 42% of the total. The survey found several gaps between agency and client perspectives, including what clients value in agencies. Clients are doing more digital work in-house and want agencies to provide marketing creativity, product innovation, and expertise in emerging trends. Those who adapt to this new reality will prosper, while others may struggle. The survey points to both opportunities and challenges for agencies as digital continues to transform marketing.
The next edition of The SoDA Report ā the first for 2014 has just been released.
This issue of SoDAās biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems?
SoDA dives into all of these questions throughout each expertly-curated editorial section within the report. The sections include Industry Insider, Modern Marketer (Edited by former contributor to Adverblog, Mark Pollard), Tech Talk, People Power and Advocacy. Youāll also find an exemplary collection of projects from SoDA members that features work with world-renowned brands such as American Express, Adobe, EA Sports, Walmart, Nike, Google, IBM, Samsung, BMW, MINI, and many more (including some thoughts from me on the role of Digital at Heineken).
The 10 Most Inspiring Leaders In Middle East To Follow 2022.pdfCIO Look Magazine
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This edition features The 10 Most Inspiring Leaders In Middle East To Follow, 2022 that are at the forefront of leading us into a digital future
Read More: https://ciolook.com/the-10-most-inspiring-leaders-in-middle-east-to-follow-2022-november2022/
HR Open Source is a non-profit organization that aims to democratize access to progressive HR practices by sharing case studies, resources, and facilitating community discussions among global HR practitioners. It currently has over 300 volunteer members from 50+ countries who contribute content to the organization's online library and forums. HR Open Source is seeking sponsorship to expand its global reach to 5,000 members, produce more case studies and reports, host events, and scale its local meetup program in order to further its mission of transforming the HR field through open sharing of knowledge. Sponsorship levels ranging from $5,000 to $35,000 provide various benefits including brand exposure, content promotion, and strategy sessions.
People come and go in management, self doubt becomes a norm and only when leadership "goes back to the coreā and makes hard decisions that commitment and love marches back.
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This document provides branding guidelines and examples for a rebranding project for a fitness company called Power Systems. It includes:
- A case study describing the situation where Power Systems was struggling in the market until it was purchased and given a rebranding. A new logo, tagline, and visual identity were created to reposition it as a leader in fitness equipment.
- Examples of the new logo and variations for use in different contexts. Guidelines are given for logo spacing, colors, and using parts of the logo individually.
- Additional branding elements are outlined such as typefaces, colors, photography styles, and examples of applying the brand identity to various materials like signage, clothing, and websites.
The document provides an agenda for the SES Hong Kong 2012 digital marketing conference taking place from September 10-12, 2012 at The Mira Hotel in Tsim Sha Tsui, Kowloon. The two day program includes keynote speeches, panel discussions, and breakout sessions on topics related to digital marketing, social media, search engine optimization, analytics, and more. Presenters will provide case studies, best practices, and lessons learned. The event aims to educate attendees on the latest tools, tactics and strategies for digital marketing success in Asia.
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Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
This document outlines the agenda and topics that will be covered in a business seminar on developing a company mission and purpose, and expanding business operations globally. The seminar will first address determining the purpose of the organization and communicating it to stakeholders. Participants will then evaluate strategic choices for expanding the company internationally, considering factors such as country selection, challenges, and overcoming barriers. Key learning outcomes include describing the company's mission and vision, developing a plan to communicate it, evaluating decisions for global expansion, and identifying challenges of going global.
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In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Ā
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
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The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
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A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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IvƔn Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
3. Introduction
The world around us is changing at unprecedented speed, pushed by technological and social
innovation, getting more and more global and digital.
AIESEC is also evolving, catching up with this digital evolution and adapting to the new custo-
mer needs: the evolution of customer flows, the new Global Information System and many
other innovations are making the organization breach into the 21st century.
One of the main consequences of such changes is the fact that AIESEC will be transparent: our
opportunities, our policies, and the whole brand experience will be accessible to strangers.
This requires us to be globally aligned in the way we communicate the organization at any
level, on both physical and virtual worlds.
The development of several sub-brands to better position our value proposition towards diffe-
rent stakeholders also requires us to start defining a more strict brand architecture, making
sure that AIESECās main brand keeps on being carried forward while empowering more speci-
fic programme-based marketing.
This guide will help you to understand how to best communicate AIESECās brand, being com-
pliant with the global guidelines and having the right spaces to innovate.
It will be periodically updated, as the brand architecture needs to be flexible to serve the orga-
nizational evolution.
For any information or clarification, feel free to contact the AIESEC International Brand Expe-
rience Team.
5. AIESEC General
Brand Message
Vocabulary
ā¢ What we envision
ā¢ Our Impact Model
ā¢ Tagline
ā¢ Brand Attributes
ā¢ Values
ā¢ Programme, product,
experience...
ā¢ Countries, territories,
entities...
ā¢ Corporate communications
The AIESEC logo
General identity
ā¢ History
ā¢ Versions
ā¢ Colors
ā¢ Doās and Donāts
ā¢ Social Media
ā¢ Typography
ā¢ Brand Endorsement
ā¢ Trademark
10-17
6. 18-23Global Citizen
Brand Messages
Brand Elements
ā¢ General value proposition
ā¢ Benefits
ā¢ Most common sub-programmes
ā¢ Logo
ā¢ Issues
ā¢ Typography
ā¢ Colors
ā¢ Additional Elements
ā¢ Signature and Shapes
ā¢ Doās and donāts
ā¢ Shifting tips
7. 24-29Global Talent
Brand Messages
Brand Elements
ā¢ General value proposition
ā¢ Benefits
ā¢ Most common sub-programmes
ā¢ Logo
ā¢ Issues
ā¢ Typography
ā¢ Colors
ā¢ Additional Elements
ā¢ Signature and Shapes
ā¢ Doās and donāts
ā¢ Shifting tips
8. 30-35Youth to Business
Brand Messages
Brand Elements
ā¢ General message
ā¢ Pillars
ā¢ Inspire
ā¢ Engage
ā¢ Act
ā¢ Logo
ā¢ Logo typography
ā¢ Lightbulb, Pillars, Banners
ā¢ Typography
ā¢ Signature and Shapes
ā¢ Colors
11. Brand Message
Peace and fulfillment of humankind's potential.
Activating Leadership
Demostrating Integrity
Living Diversity
Enjoying Participation Striving for Excellence
Acting Sustainably
We lead by example and inspire leadership
through our activities. We take full respon-
sibility for developing the youth leadership
potential of our members.
We are consistent and transparent in our
decisions and actions. We fulfil our commit-
ments and conduct ourselves in a way that is
true to our ideals.
We seek to learn from the different ways of
life and opinions represented in our multi-
cultural environment. We respect and
actively encourage the contribution of every
individual.
We create a dynamic environment created
by active and enthusiastic participation of
individuals. We enjoy being involved in
AIESEC.
We aim to deliver the highest quality perfor-
mance in everything we do. Through creati-
vity and innovation we seek to continuously
improve.
We act in a way that is sustainable for our
organisation and society. Our decisions take
into account the needs of future generations.
What we envision
What we Envision
Tagline Our Values
Activating Youth
Leadership Since 1948
Brand Attributes
Our impact model
Daring
Dynamic
Diverse
Inclusive
Impactful
Our international platform enables young people
to explore and develop their leadership potential
for them to have a positive impact on society.
12. AIESEC is the worldās largest youth- led
organization.
We enable the development of students
around the world to become relevant to
society through leadership experiences.
We develop people with values, vision
and skills by enabling them grow up in
a global environment where they have
the freedtom to fail, confidence to learn
and wisdom to succed.
Our members are shaped to become
leaders who have an entrepreneurial
attitude to see the world not as a cha-
llenge, but as an opportunity.
We connect future leaders with those
who shape society so they understand
how to make it a better place tomorrow.
Vocabulary
The way we communicate the organization is a crucial factor to keep in consideration.
Simple tweaks in a few words could dramatically change the way AIESEC is perceived
outside. Letās have a look at the main guidelines.
What we Envision
Tagline Our Values
As much as we are sure that owning a smartwatch or buying a piece of cake definitely improves our living,
we believe that an AIESEC experience is definitely something more than that. This is why we deeply discoura-
ge the use of words asāproductāorāsub-productā, too conneted with material and tangible consumer goods.
When referring to GCDP, GIP, TMP and TLP as such, the finalāPāstands for programme, and this is the way we
should communicate them, both internally and externally. When referring to the single exchange or team
experience, we can also use the wordsāexperienceāandāopportunityā.
Programme,
Product,
Experience...
Legal forms aside, AIESEC is a single organization running its activities on a global scale.
This is why itās strictly forbidden to call Entities asāAIESEC XYZā.
The only correct way to position your Entity is asāAIESEC in XYZā.
AIESEC is currently operating in over 125 Countries and Territories. Given the existence of several
delicate diplomatic issues, we never only refer toāCountriesāorāNationsā, as this will indirectly imply
AIESEC taking a political stand in such cases.
This is a very sensitive topic, so please pay attention to it especially in your media relations.
Countries,
Territories,
Entities...
Our corporate communications should follow the guideline ofāchange your words, change your
worthā, especially in the effort of creating purposeful partnerships. We should be aware of the langua-
ge we unconsciously use and start to understand how to tell the purpose of AIESEC, and the values of
our talents and all the programs in a really clear and simple way.
The main principle should be to use easily understandable, simple and clear words, which are descri-
bing our activities in the best way to understand; it is really important to make sure we are not using
buzz words, internal slang or abbreviations. We should describe the activities with the intention of our
partner to understand what we mean- sometimes this can mean to use wordings which are common-
ly used by them (for example: talent acquisition). GCDP, GIP, TMP, TLP should not exist for the corpora-
te world, if your entity as an external brand for them.
Our partnership portfolio consists of different activities and channels for accessing young talents.
They range from physical and virtual platforms to the global internship program. Through a combina-
tion of these activities, AIESEC can create a customised solution for a companyās talent acquisition,
employer branding and youth engagement objectives.
Corporate
Communications
13. c
c
Short logo versions are mainly
for online/oine advertising
Short Horizontal logo
Short
Vertical
Logo
Long Horizontal logo
Pantones
The AIESEC Logo
c
c
c
Blue logo with white letters
White logo with blue letters
Black logo with white letters
White logo with black letters
The logo letters canāt be transparent.
Choose the version that best ts the
overall context of your materials.
The different versions
c
This version is for ocial documents: letters, memorandums, contracts, press releases.
First legislated during the 1990 Presidentsā Meeting in Hong
Kong, AIESECās logo needs to be featured in all of our brand
manifestations, in the version that better fits the purpose of
the specific material.
14. Logo Doās & Dontās
c
c
Donāt change colors of the logo or letters
Donāt use logos with transparent letters
You can use any background
Donāt use any gradient lling.
c
c
c
The logo canāt
look to the south
The AIESEC āBlue Manā can be used for
Social Media Page Profile Photos
The background could be in dierent colors, just the man
can be in white or blue.
Social Media
Ocial color
Web (hex) #003399
RGB 0/51/153
CMYK 100/91/6/1
HSB 220/100/60
Lab 25/21/-61
Secondary colors
Black
Web (hex) #000000
RGB 0/0/0
CMYK 0/0/0/100
HSB 0/0/0
White
Web (hex) #
RGB 255/255/255
CMYK 0/0/0/0
HSB 59/0/100
Colors
15. Doās & Donāts
Fonts
Georgia:
Regular
Bold
Italic
Bold Italic
Helvetica/Myriad Pro*:
Regular
Bold
Italic
Bold Italic
How to use the fonts?
The same color rules as for the logo apply.
The text āPowered byā needs to be in the same color than the logo you are using it with.
If other formulations than āpowered byā would be more eective for your purposes,
you can use similar phrases.
Whatever you choose, it is required to be in the top-left corner of the logo.
If the AIESEC logo is already present in the same material, you can avoid repeating
it and just type āPowered by AIESECā in a brand-aligned font.
Powered by
Donāt place the endorsement
phrase (āpowered byā) in the center
Donāt change the font and /or color of the phrase.
1. Official documents (mandatory): letters,
memorandums, contracts, business cards, ...
2. Both fonts can be combined.
3. You can choose size and color.
4. Uppercase and lowercase are allowed.
5. Promotional and educational materials:
ppts, infographics, videos or images.
You can use extra fonts to unleash your crea-
tivity, but you should at least use one of the
official ones.
6. You can choose the size and color.
In this āsub-brands eraā, itās very important to keep the customers aware that all the different programmes
and initiatives are delivered by the same organization, AIESEC.
This would both decrease the risk of sub-brands becoming more popular than AIESEC (very risky for the
long-term organizational development), and enable us to engage customers in multiple activities, as all of
them will be endorsed by the bigger and historically credible AIESEC brand.
Typography
Brand Endorsement
Helvetica Oblique/Arial Italic font.
*Helvetica is a default font only on Mac devices.
Myriad Pro (or, alternatively, Arial) represents a
very good approximation of the same font for
Windows users.
Trademark
Registration
AIESECās general brand is the one that needs to be protected first.
It is currently properly registered in the EU27 and a lot of other Entities
in the network.
The Global Plenary allocated a specific fund for trademark registration,
as some copyright infringments already took place in the recent past.
If you are not sure if the AIESEC Brand is properly protected in your
Entity, ask your MCP and get in touch with the Finance and Legal
Board (FLB - Chair Diego Arias diego.arias@aiesec.net).
16. Concept
Doās & Dontās
The concept consists of five very simple but strong
visual elements that reflect the strength of AIESEC
born from the brand attributes: Impactful, Inclusive,
Daring, Dynamic, Diverse. The shapes are the simpli-
fication of the letters A-I-E-S-E-C. However, the
shapes are not replacing the AIESEC logo, but support
the individual chapters in giving them the creative
freedom to PLAY, EXPERIMENT AND CREATE.
You can use any color in any tone.
A I E S E C
If they are solid colors,
they need to be separa-
ted to identify the die-
rent gures.
If you are overlapping die-
rent shapes, you need to use
transparency to identify the
dierent gures.
Donāt change the proportionsPlay with dierent sizes
This shapes canāt replace the logo. They are elements that should be inclu-
ded in any material related with AIESEC and its programs. (Internal and Exter-
nal)
Any material featuring at least one shape is not brand aligned (Internal and
External materials)
The AIESEC Shapes
17. Global
Youth to Business
Forum
s
As the organization evolves, sub-brands are becoming more and more relevant to communicate
more specific value propositions of each of our ELD Programmes and some specific EwA initiatives.
Most of those sub-brands didnāt start as a AI-driven initiative, but they achieved such a great suc-
cess in simplifying and explaining our programmes to the external markets, that they gradually
spread across the network.
Given the global transparency that the digital evolution is bringing to AIESEC, AIās reccommenda-
tion is to implement those sub-brands in your Entitiesāoperations, to make sure that customers
perceive the same value propositions anywhere in the world.
In the next pages you will find explanation for each one of the sub-brands, directions for their im-
plementation and all the editable files to create your own materials.
For which concerns deeper levels of branding (the issue- and profile-based brand distinctions),
please consider that the new system business intelligence will automatically recommend custo-
mers to the experiences that fit their profiles the most, initially filtered by your entity suppliers.
This is why we recommend you to put more efforts on the Global Citizen and Global Talent brands
rather than on finding the perfect sub-segmentation, as the system will guide customers towards
the most fitting experiences for them.
Global sub-brands
18.
19. Brand messages
Global Citizen is an intensive interna-
tional volunteer abroad experience
that enables you to work on projects
that impact social issues. Empower
communities by developing the people
and enabling them to develop a more
sustainable and healthy future.
-Personal strengths and weaknesses awareness
- Personal network of people from different countries and different cultures
- Entrepreneurial outlook development
- Opportunity to make a real impact on society
- International team work experience
- Project work experience
- Adaptation to the new living and working environment skills
- Communication skills (both interpersonal and cross-cultural)
Global Citizen
Value Proposition:
Benefits:
Put your business
knowledge to practi-
ce: learn and contri-
bute to an NGO or
small business
abroad with Global
Citizen | Social
entrepreneurship
program
Raise in awareness
across the world on
Health issue.
Teach and learn
how to keep
fit and have a helthy
life abroad with
Global Citizen |
Health program
Bring your interna-
tional perspective on
world issues to the
classroom: make
education accessible
worldwide with
Global Citizen |
Education program
Share and gain
experience from a
global perspective
concerning environ-
mental
sustainability issues
with Global Citizen |
Environment pro-
gram
Share your culture
with the world.
Break the stereotypes
about the world and
spread the tolerance
among local
communities abroad
with Global Citizen |
Cultural
understanding
program
20. Brand Elements
Logo
Applications
Issues
Blue White
Icons
ENVIRONMENT
SOCIAL
ENTREPRENEURSHIP
HEALTH
CULTURE
EDUCATION
The icons are complementary for any grpahic composition.
You canāt change colors or figures.
You can create new issues, but you need to respect the same graphic style.
Light Blue and white are the ocial colors for the simple logo. The issue logos
have their own colors (yellow, green, dark blue, pink and orange) this are the
only variants. You can see them on the next page.
21. Typography
The typography is used only for the logo.
You are free to select any typo in your graphic compositions,
but remember at least to use one of the ocial ones.
You need to put all the time the icon of the issue in the logo.
White
Logo + Issues
NOVECENTO WIDE NORMAL
NOVECENTO WIDE BOLD
NOVECENTO WIDE LIGHT
How to make the logo of your issue?
Icon in the middle
Transparency
between the icon
and the circle
The icon can has
transparent elements
Solid color
The outside circle
neds to be 5mm
thick.
Colors
Blue
Web (hex) #009ee3
RGB 0/158/227
CMYK 100/0/0/0
HSB 197/100/89
Green
Web (hex) #7ab930
RGB 122/185/48
CMYK 59/0/97/0
HSB 87/73/72
Orange
Web (hex) #e99813
RGB 233/152/19
CMYK 6/46/96/0
HSB 36/91/91
Dark Blue
Web (hex) #114485
RGB 17/68/133
CMYK 100/78/16/3
HSB 213/87/52
Pink
Web (hex) #dd4071
RGB 221/64/13
CMYK 7/86/30/0
HSB 340/70/86/0
Yellow
Web (hex) #e9cf10
RGB 233/207/16
CMYK 12/13/93/0
HSB 52/92/91
This another option to use the logo and the issues.
This make more clear the relation between the
program and them. We recommend you to use them
for all your campaigns.
22. Donāt use a color that is not allowed
or is not one of the issuesā colors.
Donāt change logo fonts.
Additional Elements
Doās & Dontās
Signature
Shapes
Donāt forget to add the brand shapes to any graphic
composition. Remember to use them in the correct way.
This are additional to any graphic compostion
related with Global Citizen.
Blue White
Dashed Line Dash 2 pts
Stroke 0.75 pt
Balloon
This is used if you want to add a descriptor to the
logo or just as another element in your graphic
composition. Its use is not mandatory.
Donāt forget to add the signature. This is going to help us to make
more clear the connection between the program and AIESEC.
Donāt forget to
put the issue icon.
You are able to
use the typography.
You can add a shadow to
the logo if it is needed
Donāt change the
font type of the logo
Shifting tips
If your entity already invested resources and time in
the development of an own GCDP Sub-brand different
than Global Citizen, hereās AIās reccommendation.
1. Insert the āGlobal Citizenā messaging in your pro-
motion (as a slogan, or as a specific campagin)
2. Gradually adapt the visuals of your promotional
material to the guidelines above (fonts, shapes,
colours).
3. Finally, if your network is ready, switch the
naming.
Please note: the process may take more than one term to be fully
implemented. The earlier you start, the better!
23. How to combine everything?
LEADTHECHANGE!BE A VOLUNTEER IN ASIA THIS SUMMER
The font of your preference
for your advertising
Brand Shapes
Logo + Issue
Signature
This is a generic example of how to
combine AIESEC logo, sub-brand
visual guidelines and fonts to create
some coherent advertisement.
In terms of content, previous results
from top Entities have proven that
generic promotion is the less effective
in terms of conversion, setting unpreci-
se expectations with our customers.
This will for sure evolve with the evolu-
tion of our systems. Still, some targeted
marketing will help us to attract the
right customers from the very begin-
ning, improving our conversion per-
formances.
Try to be specific in your online and
offline advertisement.
Focus on your partner entities and on
the issues you mainly match with:
future customers need to fall in love
immediately with the experience that
they will most probably live.
The closest their expectations will be to
reality, the higher they will perceive
our servicesā quality, thus becoming
promoters.
24.
25. Advance your technical skills through wor-
king with organizations on web development,
database management, and software develo-
pment. Acquire a global resume and open the
doors of the technology industry.
Deepen your expertise of global marketing.
Impact global audiences by being a voice
for a global organization. Demonstrate
your expertise in connecting communities
through branding, outreach, and interna-
tional relations.
Improve the lives of others through education.
Be a youth ambassador by professionally
teaching languages and global issues in
formal educational institutions. Develop a
global perspective and understanding of
educational systems abroad.
Global Talent enables young people to
gain relevant skills for their future
careers by working within a global
environment within small to medium
sized businesses, multi-national corpo-
rations, and NGOs with an internships
ranging from 2-18 months.
Global Talent
Value Proposition: Benefits:
Brand messages
-Personal strengths and weaknesses awareness
- Personal network of people from different countries and different cultures
- Professional working experience abroad
- Understanding the corporate world from the inside
- Professional development in specific fields
- Adaptation to the new living and working environment
- Improving future chances of employability and work success
Donāt forget thatāMarketingāclusters
several possible job descriptions. Sales,
Digital Marketing, Import-Export, Market
Research are just some examples.
Make sure you are aware of the specific
JDs you are promoting, so that you can
better align your customersāexpectations.
This programme offers a unique value proposition,
which could be summarized with theāTeach to
Learnāconcept. This is why in some cases it can also
attract profiles who donāt have have an educa-
tion-related background: sometimes, proficiency in
the needed language and communication skills can
be enough. Pay attention to the specific JDs you
are promoting to understand if you can extend
your target audience for this programme.
Please consider that there can also be IT-related
Job Descriptions outside of the specific IT sector.
Those kind of opportunities should still need to
be promoted as Global Talent IT
Again, this is a concept that our customers need
to have clear: the field of work and the industry
section may not be the same.
26. Brand Elements
Purple White
Brand Elements Logo
Applications
Profiles
Dark Blue and white are the ocial colors for the simple logo. The prole logos
have their own colors (dark green, light blue, purple, red, orange and blue) this
are the only variants. You can see them on the next page.
Icons
The icons are complementary for any graphic composition.
You are highly encouraged not to change colors or figures.
Information
Technology
Teaching
Marketing
The global reccommendation is to focus on the three key
Global Talent profiles currently available through our
supply and demand. If you want to develop further profiles
(e.g. Marketing_Sales), please use the logotype guidelines
on the next pages.
27. Typography
White
Logo + Profiles
NOVECENTO WIDE NORMAL
NOVECENTO WIDE BOLD
NOVECENTO WIDE LIGHT
How to make your profile logo?
Icon in the middle
Transparency
between the icon
and the circle
The icon can has
transparent elements
Solid color
The outside circle
neds to be 5mm
thick.
This another option to use the logo and the profiles.
This make more clear the relation between the
program and them. We recommend you to use them
for all your campaigns.
The typography is used only for the logo.
You are free to select any font in your graphic compositions,
but remember at least to use one of the ocial ones.
You need to put all the time the icon of the issue in the logo.
Colors
Dark Blue
Web (hex) #28225c
RGB 40/34/92
CMYK 100/100/25/25
HSB 245/62/36
Green
Web (hex) #34672b
RGB 52/103/43
CMYK 81/35/100/28
HSB 110/58/40
Orange
Web (hex) #e99813
RGB 233/152/19
CMYK 6/46/96/0
HSB 36/91/91
Light Blue
Web (hex) #1d70b7
RGB 29/112/183
CMYK 85/50/0/0
HSB 207/83/71
Red
Web (hex) #be1621
RGB 190/22/33
CMYK 15/100/90/10
HSB 355/88/74
Light Purple
Web (hex) #634696
RGB 99/70/150
CMYK 74/80/0/0
HSB 261/52/58
Dark Purple
Web (hex) #2c2e83
RGB 44/46/131
CMYK 100/95/5/0
HSB 52/92/91Businees Administration
28. Additional Elements
Doās & Dontās
Signature
Shapes
Donāt forget to add the brand shapes to any graphic
composition. Remember to use them in the correct way.
This are additional to any graphic compostion
related with Global Citizen.
Dashed Line Dash 2 pts
Stroke 0.75 pt
This is used if you want to add a descriptor to the
logo or just as another element in your graphic
compositino. Its use is not mandatory.
Donāt forget to add the signature. This is going to help us to make
more clear the connection between the program and AIESEC.
Purple White
World
Donāt use a color that is not allowed
or is not one of the issuesā colors.
Donāt change logo fonts. Donāt forget to
put the issue icon.
Donāt change the
font type of the logo
You are able to
use the typography.
You can add a shadow to
the logo if it is needed
TALENT
Shifting tips
If your entity already invested resources and time in the develo-
pment of an own GIP Sub-brand different than Global Talent,
hereās AIās reccommendation.
1. Insert the āGlobal Talentā messaging in your promotion (as a
slogan, or as a specific campagin)
2. Gradually adapt the visuals of your promotional material to
the guidelines above (fonts, shapes, colours).
3. Finally, if your network is ready, switch the naming.
Please note: the process may take more than one term to be fully implemen-
ted. The earlier you start, the better!
29. How to combine everything?
The font of your preference
for your advertising
Brand Shapes
Logo + Issue
Signature
Global sales
in Europe. You can.
WWW.AIESEC.ORG
This is a generic example of how to
combine AIESEC logo, sub-brand
visual guidelines and fonts to create
some coherent advertisement.
In terms of content, previous results
from top Entities have proven that
generic promotion is the less effective
in terms of conversion, setting unpreci-
se expectations with our customers.
Still, some targeted marketing will help
us to attract the right customers from
the very beginning, improving our
conversion performances.
Try to be specific in your online and
offline advertisement.
Focus on your partner entities and on
the profiles your cooperations are
based on: future customers need to fall
in love immediately with the experien-
ce that they will live.
The closest their expectations will be to
reality, the higher they will perceive
our servicesā quality, thus becoming
promoters.
31. Brand Message
General definition
Pillars
Inspire Engage Act
Top business and thought leaders
from around the world are invited to
share their knowledge with the
delegates about the chosen forum
theme. This section of the day is
delivered through short and power-
ful talks and aims to inspire delega-
tes and help to form their opinions
for the rest of the day.
Our partner organisations engage
with the youth delegates to give new
perspectives on issues relating to the
forum theme through workshops,
conversations and idea generation
spaces. Youth and business are able
to interact, exchange opinions and
understand what is being done in
the world already to address the
question of the day.
The youth delegates take their lear-
nings and insights from the day into
a space where they are able to
generate ideas, ask challenging
questions and give their opinions
on the actions that should be taken
towards the theme of the day.
Youth to Business Forum that takes place in multiple locations around the world; bringing top young
leaders together with bssiness leaders,thought leaders,and experts for a conversation around pressing
global issues with the aim to generate new, but most importantly, actionable ideas to that will impact
the world and its future.
We make this happen through taking our young leaders through a unique and interactive delegate
experience.
Please note: the current Y2B concept and agenda templates are under refreshment: still, similar principles
and brand guidelines will apply, therefore feel free to implement those in your entities.
Donāt forget to update AIESEC International on Y2B initiatives youāre hosting, so that we can include them
in our Global Communications.
32. Brand Elements
Applications
Logo
Global
Youth to Business
Forum
Entity name
Youth to Business
Forum
Global
Youth to Business
Forum
Global
Youth to Business
Forum
White Horizontal
White Vertical
Color Horizontal
Color Vertical
Logo Typography
Entity Y2B Logo:
Helvetica Bold Oblique or
Myriad Pro Bold Oblique
For the logo:
You canāt change colors, order of the words, fonts & sizes.
Use the logo according to your needs
Forum
Youth to Business
Mexico
Youth to Business
Germany
33. Additonal Elements
Light Bulb
Pillars
This icons are made to illustrate the 3 main pilllars of
Youth to Business. Is important that you donāt change
proportions or colors.
You canāt change the orientation of the pillars or create
new ones. You can use the level of opoacity that you want.
Original colors
Inspire
Engage
Act
Opacity White logos
This an extra element that you can use in
your graphic compositions. It is not a logo
substitute.
Full color Opacity
You canāt change the orientation of the light
bulb. You can use the level of opoacity that you
want.
Colors
Blue
Web (hex) #009ee3
RGB 0/158/227
CMYK 100/0/0/0
HSB 197/100/89
White
Web (hex) #
RGB 255/255/255
CMYK 0/0/0/0
HSB 59/0/100
Green
Web (hex) #64b22e
RGB 100/178/46
CMYK 65/0/100/0
HSB 94/734/79
Dark Blue
Web (hex) #084988
RGB 8/73/110
CMYK 99/74/16/3
HSB 208/94/53
Typography
PT Sans Regular
PT Sans Italic
PT Sans Bold
PT Sans Bold Italic
Banners for phrases
This are used to make emphasis
in some words in a phrase.
This are used to make emphasis
in some words in a phrase.
The four allowed colors are green,
white, blue and dark blue. They need
to be full color.
Banners for
graphic compositions
You can play with dierent level of opacity
in solid color or in fade-to-white.
Signature
Shapes
Donāt forget to add the brand
shapes to any graphic
composition. Remember to
use them in the correct way.
Donāt forget to add the signature. This is going
to help us to make more clear the connection
between the program and AIESEC.
34. How to combine everything?
āWhere the youth and
business transform ideas into
actionsā
Global
Youth to Business
Forum
Ocial Font
Brand Shapes
Logo
Signature
Banners with opacity and fade-to-white
Banners for words
35.
36.
37. Brand message
General definition
The Themes
Understanding Youth - By understanding young people today we can create
effective learning environments that match their behaviours and needs. To con-
nect things that matter to them and maximize the ability to engage and develop
youth through the insights of YouthSpeak.
Activating Youth - By discovering what young people are passionate about
today, and monitoring trends for the future, we are able to connect the dots
between their motivations and their desire for impact.
.
Youth Action - By understanding what matters to young people and their
aspirations for the future, society will be better equipped to provide young
people with relevant skills and tools to activate their leadership, so they can lead
the positive change in the world.
In 2013, we wanted to discover what really mattered to the millennials and spread awareness of how
young people perceived of the world. The result? 24,000 youth worldwide, with 98% being genera-
tion Y, shared their voice and enabled us discover several key facts.mattered to the millennials and
spread awareness of how young people perceived of the world. The result? 24,000 youth world-
wide, with 98% being generation Y, shared their voice and enabled us discover several key facts.
The newly refreshed Youth Speak 2020 is an incredible opportunity to dive deeper into what young
people from over 100 countries and territories care about. To discover what matters to them today
and in the future.
38. Find more information around YouthSpeak concept and branding on
bit.ly/YouthSpeak2020
40. Special thanks to:
AIESEC International Brand Experience Team 1213 and 1314
for starting and developing the brand refreshment process
The global network for the fundamental and constant innovation
that made the global marketing evolution possible
AIESEC International 1415 for the precious feedback
Javier Morales for the incredible design support
For any further information and resources,
donāt hesitate to contact the Global Brand Experience Team 1415
Giancarlo Ostuni | VP Marketing | giancarloo@ai.aiesec.org
Gordon Ching | VP Digital Marketing | gordonc@ai.aiesec.org
Karolina Piotrowska | VP Public Relations | karolinap@ai.aiesec.org