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THE WOW.
CRAFT.
EMPATHY.
FOCUS.
IMAGE.
FRIENDLY.
INTUITIVE.
1. Understand and serve the
customer better than anyone else
2. Forget about everything else, and
3. Make sure every little thing you do
serves (1), always and everywhere.
‘WOW’ is excellence beyond
functionality.
It lies in human attributes:
Physiological/Tactile
Psychological/Emotional
Social/Ideological
Philosophical/Spiritual
It lies in
Art
Dance
Poetry
Sculpture
Music
WHY IS WOW
EXCEPTIONAL?
WOW
IS A MINDSET.
Fearful of Risk.
Trained to Obey, not Challenge.
Trained to Follow, not Explore.
“Discipline” is Good.
“Values” are Good.
Respect for Authority/Hierarchy.
Uphold Tradition & Convention.
No Questioning.
A “Conservative” Society.
Create “Safe Spaces” for Play.
Put “Design” into every Agenda.
Introduce a “Culture” of Art & Design.
Suspend Judgement.
Observe. Question. Wonder.
Disregard Authority
and Convention.
Follow Artistry, Feeling
and Intuition.
Be “crazy”.
Ask “How else?” or “Why not?”
Science subservient to Art.
Suspend Judgement.
Observe. Question. Wonder.
Disregard Authority
and Convention.
Follow Artistry, Feeling
and Intuition.
Be “crazy”.
Ask “How else?” or “Why not?”
Science subservient to Art.
Presentation to AIESEC gathering

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Presentation to AIESEC gathering

Editor's Notes

  1. Which is the most inspiring/successful company today? Yes, its Apple. Let us deconstruct this ‘WOW’ factor, as Apple does it.
  2. Craft
  3. Accessing our inner layer of feelings and moods
  4. Minimalism, Simplicity
  5. Quality, down to the smallest detail
  6. Not intimidating
  7. Fluency, playing your device as you would a musical instrument
  8. WOW is about human response and value.
  9. It’s not about genius but an ethos, what I had at design school.
  10. State of India
  11. Three organizational initiatives – towards an ecosystem
  12. Personal level
  13. Back to Apple