Aidvanced is a small Italian company founded in 2012 that specializes in developing educational technology using artificial intelligence techniques. The company's members have over 20 years of experience in areas like neural networks, genetic algorithms, and psychological modeling. Aidvanced has participated in and coordinated many EU-funded projects, creating applications for serious games, role-playing simulations, and technology-enhanced learning platforms. Two such applications are VirtualGyms and Play2Lead, which use AI to create text-based games to teach soft skills and leadership theories through role-playing conversations and job assignments with virtual agents. Both applications provide players with assessment and tutoring feedback.