The document discusses various strategies to convert website visitors into email subscribers, emphasizing the importance of using exit-intent technology and pop-ups offering incentives for signing up. It recommends using interactive content like quizzes to engage visitors and capture their emails, along with utilizing contact forms and blog comments to expand email lists. The author, Ingrid Griffin, is an internet marketing consultant at Blue Dress® Marketing.

2. There are lots of different techniques that can be used to turn a website visitors into
email subscribers.

3. Bounce rate can be a big problem, so
why not employ exit-intent technology
to convert visitors before they leave. A
pop-up with an option to sign up for
email marketing is useful especially if
you offer a free gift for subscribing!

4. It can be tough to capture your
audience's attention, so think of
creative types of content. Interactive
quizzes can attract attention, and if you
require people to sign up to receive the
results they can also help grow your
email list!

5. When a visitor completes a contact form
they are already expressing an interest
in the brand. Capitalize on that y adding
them to email marketing lists. All contact
forms should have an opt-in to receive
additional information.

6. Don't underestimate the comments
section of a blog. It is a great place
to interact with consumers.
Encourage visitors to subscribe to
comments to receive responses and
add those email addresses to your
marketing list.

7. Ingrid Griffin, Internet Marketing Consultant.
Blue Dress® Marketing, an Internet
Marketing Company headquartered in
ingrid@bluedressinc.com
865-951-5887