This document summarizes the annual general meeting of the CPRS Ottawa-Gatineau chapter held on June 11, 2014. It discusses the chapter's activities over the past year, including growing membership, engaging students, communications, professional development events, governance, and strategic planning. Goals for the upcoming year include increasing membership by 10%, continuing successful student programs, becoming a trusted voice in the community, focusing on high-value networking events, leveraging technology for governance, and increasing member engagement and satisfaction. The chapter seeks member input on strategic planning and ways to demonstrate the value and diversity of PR careers.

1. CPRS Ottawa-Gatineau
Annual General Meeting
June 11, 2014

3. Our Year in Review
• Membership
• Student program
• Communications and community
• Professional development and networking
• Governance and board administration
• Strategic planning and team-building
• A look ahead to 2014-15

5. Membership
• Recruitment and retention
• Improving/demonstrating value of membership
• Engaging senior practitioners
• Building on our successful Student program
• Encouraging pursuit of Accreditation
GOALS for next year:
• get to know every member of our Chapter
• grow our Society by 10 per cent

7. Student Program
• Successful recruitment of student members
• Strong engagement and leadership team
• Dedicated programming
• Creative partnerships
• Excellent links with academic institutions
• Exceptional volunteer base for Chapter events
GOAL: continue creating opportunities for students
to learn about PR and pursue their career goals

9. Communications and Community
• Strong social media presence
• Conversion to MailChimp and compliance with
new anti-spam regulations
• Web site renewal
• Focus on value-added content and a strong
editorial calendar
GOAL: a trusted voice for PR in our community –
with strong member engagement

11. Professional Development and Networking
• High-quality PD events / Social events free
• Mixture of formats, including panel discussions
and case studies
• Building partnerships with colleagues at IABC,
Women in Communications and Technology,
HCPRA, etc.
• Promote accreditation
GOAL: Focus on high-value, low-cost events for
members; sustain momentum with monthly
events

13. Governance and Board Administration
• New Board members
• Recruited a CPA as our new Treasurer
– Submitting audited statements for last two years
– Updating filings with CRA
– Implementing electronic record-keeping
GOAL: leverage technology and National Office
supports to ensure smooth and transparent
operation of the Society

14. Strategic Planning and Team-building
• Strategic retreat for Board July/August
• Agenda includes a member consultation to
test our plans and get advice/input
– Watch for invitation
• Our web renewal and member engagement
projects will be collaborative
– We need your stories and your ideas
GOAL: consistently high member satisfaction
and engagement

15. A Look Ahead to 2014-15
• Member Engagement Program: “I’m a CPRS
Member and here’s why”
– Showcase our Board, members, students
– Demonstrate the diversity of our PR stories
• Demonstrate the power of membership
– Show me, don’t tell me!
• Engage more members online, and as
volunteers, speakers, mentors and mentees
GOAL: monitor, measure and share successes
with CPRS family across Canada

16. We Want Your Input!
• Join us in person this summer
• Follow and engage with us through Facebook
and LinkedIn
• Watch for our campaign launch and tell us
your PR stories
• Become a volunteer
• Become a sponsor/partner
• Explore Accreditation and Board membership

17. Thank You!Thank You!