HCC will be a leader in providing high quality, innovative education leading to student success and completion of workforce and academic programs. We will be responsive to community needs and drive economic development in the communities we serve.

1. HOUSTON COMMUNITY COLLEGE
HCC TRANSFORMATION
PHASE 2
Transformation Team Update
December 4, 2015

2. Eight Steps to Transformation
1
Establish a Sense of Urgency
o Examine market and competitive realities
o Identify potential crises, challenges
2
Form Guiding Coalition
o Commission influential group
o Lead to form team environment
3
Create a Vision
o Clarify direction
o Develop strategy to achieve vision
4
Communicate the Vision
o Use every method possible
o Teach new behaviors for teaming
5
Empower Others to Act
o Get rid of obstacles to change
o Change structures that undermine
6
Plan for Short Term Wins
o Have visible improvements
o Communicate the wins
7
Consolidate Improvements
o Redesign policies and practices
o New projects and themes
8
Institutionalize the HCC Way
o Link success to the HCC Way
o Develop new leaders
Leading Change: Why Transformation Efforts Fail, John P. Kotter, 2007.

3. HCC Vision
HCC will be a leader in providing high
quality, innovative education leading to student success
and completion of workforce and academic programs.
We will be responsive to community
needs and drive economic development
in the communities we serve.

4. Multiple Stakeholder Constituencies
Learning and Growth Context
To achieve our vision, how must we
learn, communicate and collaborate
Internal Context
To satisfy our customers and
donors, and mission, what business
processes must we excel at?
Fiduciary Context
When we succeed, how will we look
to our taxpayers and donors?
Customer Context
To achieve our vision, how must we
look to our students?
Mission

5. Time (years)
Stakeholder
Value
($)
Long-Term Growth in
Stakeholder Value
Good
Citizen
Product
Innovation
Customer
Management
Operational
Effectiveness
Short-wave
Long-waveMid-wave
12-18 months 12-36 months 24-54 months
Customer
Management
Processes
Operations
Management
Processes
Innovation
Processes
Social
Processes
1 2 3 4 5

6. Operations Management Processes
Organizational Resource Channels
• Improve cost structure
o Reduce cost
o Improve yields
• Increase asset utilization
o Manage capacity
o Incremental improvements
Customer Management Processes
• Improve value proposition
o Programs for high paying jobs
o Accelerate completion
• Improve relationships
o Customer focused
o Form partnership
Innovation Processes
• Opportunity sweeps
o Cross unit synergies
o Idea incubation
• Portfolio management
o Manage implementation
o Incremental improvements
Social Processes
• Improve environment
o Relevant community partnerships
o Employee wellness
• Talent acquisition/development
o Best in class employment practices
o Employ

7. Outcomes
• Increase student success
• Increase our capacity to serve the community with technical and
academic programs
• Increase our facility utilization rates
• Decrease the cost of the delivery of instruction and
support services
• Increase productivity of human capital
• Increase accountability at all levels of the organization
• Increase external funding opportunities through
industry, grants, and other non-traditional sources
• Increase consistency and quality of student experience

8. Shared Services and Core Resources (HCC Divisions)
INSTRUCTION
STUDENT
SERVICES &
COLLEGES
FINANCE &
ADMINISTRATION
SUSTAINABILITY
LEGAL &
COMPLIANCE
COMMUNICATION

9. Functional Responsibilities
CEO Rationale, goals, status
Presidents Visible reinforcement, specific plan
Vice Chan Operationalize, coordinate support
COO, Deans Operationalize, execute plans
Dir, Chairs Daily oversight
Faculty, staff Understand and apply
Position Role

10. Presidents
Operations Management Processes
• Operational uniformity
• Enrollment management, COEs
Customer Management Processes
• Quality student experience
• Student retention and completion
Innovation Processes
• COE partnerships
• Sustainable COE resources
Social Processes
• COE reps to industry
• Community relations

11. Vice Chancellors
Operations Management Processes
• Coordinating efforts
• Shared services leadership
Customer Management Processes
• New program development
• COE support
Innovation Processes
• Shared best practices
• State-of-the-art technology
Social Processes
• Hiring and evaluation
• Campus safety

12. Cabinet
Operations Management Processes
• Fiscal health
• Academic integrity
Customer Management Processes
• Foster culture of student success
• Quality student experience
Innovation Processes
• Sustainable environment
• Strategic execution
Social Processes
• Quality Branding
• Communication

13. Goals FY2016 – Domain 1: Participation
PARTICIPATION
1.1 2% increase Enrollment
1.2 Integrate into strategic plan
1.3 Establish targets across institution
1.4 Develop an enrollment management strategy

14. Goals FY2016 – Domain 2: Success
SUCCESS
2.1 2% Completers
2.2 3% Transfers
2.3 1% Persistence
2.4 Achieve stability and build a strong student services team
2.5 Streamline financial aid and registration processes
2.6 Ensure a student friendly course schedule
2.7 Provide weekend courses to accommodate working students

15. Goals FY2016 – Domain 3: Fiscal & Facilities
FISCAL & FACILITIES
3.1 Present balanced end of year budget and a clean audit report
each year.
3.2 Increase revenue by a mutually agreed amount by January 15,
2016 through new grants and partnerships.
3.3 Achieve operating efficiencies in operations (mutally defined
by January 15, 2016).
3.4
Ensure appropriate financial checks and balances, supporting
the Board's fiduciary responsibilities, integrity of procurement
procedures.

16. Goals FY2016 – Domain 4: External Relations
EXTERNAL RELATIONS
4.1
Increase external partnerships. Provide assessment of current
partnerships and provide relevant information on new partnerships
by providing specific assessment of benefits to HCCS. Differentiae
partnerships by category.
4.2
Increase visibility statewide THECB and TEA committees that impact
HCC funding and operations and demonstrate how visibility
translates to benefits for HC.
4.3
Increase state and national recognition of HCC as related to student
success and completion.
4.4 Promote the image of HCC as a college of "first choice"
4.5
Continue to expand fundraising effort in partnership with HCC
Foundation and establish specific fundraising goals.
4.6
Work collaboratively with the Board and individual trustees to
promote HCC throughout the service area.
4.7 Improve media relationship by promoting HCC.

17. Goals FY2016 – Domain 5: Governance & Board Relations
GOVERNANCE & BOARD RELATIONS
5.1
Implement dashboard containing relevant and accurate
data for board access to facilitate greater
understanding and awareness of institutional
accomplishments.
5.2
Improve the presentation of materials and information
to the board by establishing and adhering to timelines
and providing appropriate time for review.
5.3 Improve public relations.

18. Organizational Alignment
INSTRUCTION
STUDENT
SERVICES &
COLLEGES
FINANCE &
ADMINISTRATION
SUSTAINABILITY
LEGAL &
COMPLIANCE
COMMUNICATION

19. Balanced Scorecard Template
Action Plan
Activity College Instruction Student Svc Fin & Adm Comm Sustain Legal
1.1.1 SCH - Acad
1.1.2 SCH - COE
1.1.3 Dual Credit
1.1.4 Online
Domain
1
Goal KPI/CPI Target Objectives Action Plan
1.1 2% increase Enrollment Enrollment +2%
1.2 Integrate into strategic plan
1.3 Establish targets across institution
1.4 Implement an enrollment management strategy

20. Scorecard KPIs
Grow by more granular targets

21. Communication PlanFY16 Q2 FY16 Q3 FY16 Q4 FY17 Q1
12/2015 01/2016 02/2016 03/2016 04/2016 05/2016 06/2016 07/2016 08/2016 09/2016 10/2016 11/2016
AA/SS Committee
Establish priorities X
Progress reports X X X
Audit Committee
Establish priorities X
Progress reports X X X
Board Governance Committee
Establish priorities X
Progress reports X X X
ExternalRelations
Media Relations
Staff training X
Trustee training X
Strategy presentation X
Progress reports X X X
Community Engagement
Present plan X
Progress reports X X
Legislative
Establish priorities X
Progress reports X X
Publish legislative
agenda
X
Strategic Plan
Establish priorities X
Progress reports X X X

22. HCC Stock Price – Basis?
NASDAQ index (^IXIC)

23. HOUSTON COMMUNITY COLLEGE
HCC TRANSFORMATION
PHASE 2
Transformation Team Update
December 4, 2015