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1. Agile Marketing Process,
Manifesto and
Team Structure
Your Company
Name

2. Agenda
2
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Agenda
01
Agenda
02
Agenda
03
Agenda
04
Agenda
05

3. Agile Marketing Outline
3
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Agile Marketing – Value Proposition
Agile Marketing Manifesto
Agile Approach to Marketing
Agile Marketing Benefits
Key Pieces of an Agile Marketing
Implementation
▪ Sprints
▪ Stand up
Meetings
▪ Board to Track
Project Progress
▪ Teamwork
Agile Marketing Introduction
Agile Marketing Values
Role of Agile Marketing Team
How does Agile Marketing
Work?
Agile Marketing Process

4. Agile Marketing Introduction
4
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Maximize
ROI
PlanSet GoalsText Here
Tweak
Repeat

5. Agile Marketing Values
5
Agile marketing is a tactical marketing approach in which marketing teams collectively identify
high value projects on which to focus their collective efforts.
Numerous small
experiments
over a few big bets
Responding to change
over following a plan
Responding to change
over following a plan
Responding to change
over following a plan
Responding to change
over following a plan
Testing and data over
opinion and conventions
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6. Role of Agile Marketing Team
6
Analyzes the data to
identify the opportunities
▪ Developing insights based on
targeted analytics.
▪ Aim to identify anomalies,
pain points, issues, or
opportunities in the decision
journeys of key customer or
prospect segments
Aligns with leadership
and sets team
expectations
▪ Work with the leaders of
the marketing
organization and other
key stakeholders to align
everyone on the
initiative’s goals
Designs and
prioritizes tests
▪ For each identified
opportunity or issue,
the team develops both
ideas about how to
improve the experience
and ways to test those
ideas
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7. How does Agile Marketing Work?
7
The Scrum Process
▪ Daily standup meeting
▪ Each Person:
• What they did yesterday?
• What they will do today?
• Any obstacles?
Sprint Planning
▪ Get agreement on the goals.
▪ Business owners, product
development & sales
▪ Be realistic
Sprint Review
▪ Status against agreements
▪ Business owners, product
development & sales
• The burn down chart
Sprint Retrospective
▪ Review the whole print
process:
• What went well during the
sprint?
• What could have been
better?
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8. Agile Marketing Process
8
Concept Realization
Production and Deployment
Iteration 2
Describe
Learn
Launch
Test
Develop
Iteration 1
Describe
Learn
Launch
Test
Develop
Iteration 3
Describe
Learn
Launch
Test
Develop
Concept &
Definition
Performance
Measurement
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9. Agile Marketing – Value Proposition
9
Agile Development Traditional Development
AdaptabilityVisibility
RiskBusiness Value
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10. Agile Marketing Manifesto
10
Validated
learning over
opinions and
conventions
Flexible vs.
rigid planning
Customer-
focused
collaboration
over silos and
hierarchy
Responding to
change over
following a
plan
Adaptive and
iterative
campaigns
over Big Bang
campaigns
Many small
experiments
over a few
large bets
The process
of customer
discovery
over static
prediction
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11. Agile Approach to Marketing
11
Approaches
Mindset shift
Experimentation,
iteration, & small
releases
Adherence to the
Agile manifesto
Servant
leadership
Teamwork &
collaboration
Data-driven
marketing
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12. Key Pieces of an Agile Marketing Implementation
12
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Sprints
Stand up
Meetings
Board to
track project
progress
Teamwork
Implementation

13. Sprints
13
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two to Six Weeks
Align on a
Challenge
Ensure clarity and
alignment through a
thorough explorationon
of the what, why, and
how of the current state
challenge
Week 1
Ideate
Innovations
Envision possible future
states and develop
models that identify the
gaps to achieve the
future state
Week 2
Decide on a
Solution
Prioritize possible
solution, then, within
context of the challenge
and solution, prototype
model(s) to test
Week 3
Create a
Prototype
Test your ideas with key
stakeholders and
subject matter experts to
validate them for
feedback, learning, and
rapid iteration
Week 4
Test & Learn
with Customers
Apply lessons learned to
create a final or further
iteration. Determine
next-steps and maintain
momentum
Week 5
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14. Stand up Meetings
14
Every day your team needs to get together and have a very brief check in
Meeting called by Bill Smith Attendees Web Project Team
Type of Meeting Team Please read Attached Word Doc
Facilitator Jim Jones Please bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
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15. Board to Track Project Progress
15
Hot Issues
Issue Reason Date Raised
Action to
Resolve
Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept
Prepare
Documentation
Business Analyst 20th Sept 1
Hot Risk
Risk Impact
Probability
(Estimated)
Mitigation
action
Must resolve
before
Escalated to
Risk
Pilot date may not
be met
High High
Allocate more
resources
1st Oct 2010 CEO Pilot date may not
be met
Key Milestones Dates*
Date Milestone Weeks Remaining Date Milestone Weeks Remaining Date
30th Sept UAT Signoff +2 30th Sept UAT Signoff +2 30th Sept
15th Oct Pilot +4 15th Oct Pilot +4 15th Oct
General Notes: (*) (Your Text Here)
Requirement
Gathering
Development UAT Pilot Rollout
Done WIP WIP Pending Pending
Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trellis board, or a big fancy specialized software, you
need a centralized way to track your sprint that everyone has access to
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16. Teamwork
16
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While an individual may lead a project, the success or failure of the
sprint rests on all the team members. Everybody has to be prepared
to collaborate and assist in the Agile framework

17. Agile Marketing Benefits
17
Puts the
customer at
the center
Each sprint provides
an opportunity to
learn & adjust: Fail
faster, succeed smarter
Improve speed
of decision-
making
Reap the
benefits of
smaller
deliverables
Adjust your
approach based
on market
feedback
Experiment
with
innovative,
new ideas
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18. Agile Marketing Process, Manifesto Icons Slide
18

19. 19
Additional
Slides

20. Our Awesome Team
20
Web Designer
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Name
Here
Name
Here
Director
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Manager
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Name
Here

21. Our Mission
21
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Vision
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Mission

22. 22
About
Us
Target
Audiences
Preferred
by Many
Valued
Clients
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23. Our Goal
23
02
Goal
03
Goal
04
Goal
01
Goal
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24. Comparison
24
15
25
35
40
0
5
10
15
20
25
30
35
40
45
Jan Feb Mar Apr
2018
25
35
45
65
0
10
20
30
40
50
60
70
Jan Feb Mar Apr
2018
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25. Financial
25
15%
Minimum
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20%
Medium
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35%
Maximum
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26. Donut Pie Chart
26
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40%
20%
30%
10%

27. Stacked Bar
27
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 03
Product 02
Product 01
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

28. Area Chart
28
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
InPercentage
Product 01
Product 03
Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

29. Combo Chart
29
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
2015 2016 2017 2018
Profit(inPercentage)
Years
Product 01
Product 02
Product 03

30. Timeline
30
201820172016201520142013
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31. Location
31
Canada
Brazil
Russia
Australia
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32. Puzzle
32
05
0201 03
04 06
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33. 33
Thank
You
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress123@gmail.com