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1. Y o u r C o m p a n y N a m e
Scrum Methodology
for Marketing

2. 2
Agile Marketing
Outline
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Key Pieces of an Agile Marketing
Implementation
• Sprints
• Stand up Meetings
• Board to track project progress
• Teamwork
Agile Marketing Values
Agile Marketing Introduction01
02
Role of Agile Marketing Team03
How does Agile Marketing Work?04
Agile Marketing Process05
Agile Marketing – Value Proposition06
Agile Marketing Manifesto07
Agile Approach to Marketing08
09
Agile Marketing Benefits10

3. Agile Marketing Introduction
3
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RepeatTweak
PlanSet Goals Maximize ROI

4. Agile Marketing Values
4
Agile marketing is a tactical marketing approach in which
marketing teams collectively identify high value projects on which
to focus their collective efforts.
Agile Marketing Values
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Numerous small experiments
over a few big bets.
04. Collaboration over silos
and hierarchy
06.
Responding to change
over following a plan.
01. Testing and data over opinion
and conventions.
03.Rapid iterations over big
bang campaigns.
02.
Individuals and interactions over
large markets.
05.

5. 5
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Role of Agile Marketing Team
Aligns with leadership and sets team expectations:
work with the leaders of the marketing organization and other key stakeholders to align everyone on
the initiative’s goals
Analyzes the data to identify the opportunities:
• Developing insights based on targeted analytics.
• Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys of key customer or
prospect segments
Designs and Prioritizes Tests:
• For each identified opportunity or issue, the team develops both ideas about how to improve the experience and ways to test
those ideas

6. 6
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The Scrum
Process
• Daily Standup Meeting
• Each Person:
‒ What they did
yesterday?
‒ What they will do
today?
‒ Any Obstacles?
Sprint
Review
• Status Against
Agreements
• Business owners,
product development
& sales
• The Burn Down Chart
Sprint
Retrospective
• Review the whole
print process:
‒ What went well
during the sprint?
‒ What could have
been better?
Sprint
Planning
• Get agreement on
the goals.
• Business owners,
product development
& sales
• Be Realistic
How does Agile Marketing Work?

7. Agile Marketing Process
7
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Concept Realization
Production and Deployment
Iteration 1 Iteration 2 Iteration 3
Performance
Measurement
Concept &
Definition
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop
Launch
Describe
Learn Test
Develop

8. Agile Marketing – Value Proposition
8
Visibility
Business Value
Adaptability
Risk
Agile Development Traditional Development
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9. 9
Agile Marketing Manifesto
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The process of customer discovery
over static prediction
04.
Validated learning over
opinions and conventions
01.
Customer-focused collaboration
over silos and hierarchy
02.
Adaptive and iterative campaigns
over big bang campaigns
03.
Flexible vs.
rigid planning
05.
Responding to change
over following a plan
06.
Many small experiments
over a few large bets
07.

10. Agile Approach to Marketing
10
01. Mindset Shift
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needs and capture your audience's attention.
03. Adherence to the
Agile Manifesto
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needs and capture your audience's attention.
02. Experimentation,
Iteration, & Small Releases
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needs and capture your audience's attention.
04. Servant Leadership
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needs and capture your audience's attention.
06. Data-Driven Marketing
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needs and capture your audience's attention.
05. Teamwork & Collaboration
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needs and capture your audience's attention.
Approaches

11. 11
Key Pieces of an Agile
Marketing Implementation
Sprints
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your audience's attention.
Stand up Meetings
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your audience's attention.
Teamwork
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your audience's attention.
Board to Track Project Progress
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your audience's attention.
Implementation
01
03
04 02

12. Sprints
12
A sprint is how long you give your team to complete their current projects.
Typically these range from two to six weeks
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Align on a
Challenge
Ensure clarity and
alignment through a
thorough exploration of
the what, why, and
how of the current
state challenge.
Ideate
Innovations
Envision possible future
states and develop
models that identify the
gaps to achieve the
future state.
Decide on
a Solution
Prioritize possible
solution, then, within
context of the challenges
and solutions, prototype
model(s) to test.
Create a
Prototype
Test your ideas with key
stakeholders and subject
matter experts to validate
them for feedback, learning,
and rapid iteration.
Test & Learn with
Customers
Apply lessons learned to
create a final or next- stage
model for further iteration.
Determine next-steps and
maintain momentum.
Step 1 Step 2 Step 3 Step 4 Step 5

13. Every day your team needs to get together and have a very brief check in
Stand up Meetings
13
Meeting Called by Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
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14. Board to Track Project Progress
14
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated to Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trello board, or a big fancy specialized software, you need a centralized
way to track your sprint that everyone has access to.
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Hot Risk
Risk Impact Probability (Estimated) Mitigation Action Must Resolve Before Escalated to
Pilot date may not be met High High Allocate more resources 1st Oct 2020 CEO
Project Progress
Requirement
Gathering
Done
Development UAT Pilot Rollout
WIP WIP Pending Pending
General Notes: (*) <Your Text Here>

15. 15
Teamwork While an individual may lead a project, the
success or failure of the sprint rests on all the
team members. Everybody has to be prepared
to collaborate and assist in the Agile framework.
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16. 16
Agile Marketing
Benefits
Reap the benefits of
smaller deliverables
04.Puts the customer at
the center
01.
Adjust your approach
based on market feedback
05.
Each sprint provides an
opportunity to learn and adjust:
Fail Faster, Succeed Smarter
02.
Experiment with
innovative, new ideas
06.Improve speed of
decision-making
03.
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17. 17
Agile Marketing
Icons Slide

18. 18
Additional Slides

19. 19
Coffee Break
10:15 to 10:30 am
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20. Clustered Column Chart
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02Product
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changes automatically based on data.
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21. Line Chart
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Product 01This graph/chart is linked to excel, and
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Product 02This graph/chart is linked to excel, and
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22. 22
About Us
Value Clients
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Target Audiences
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Preferred by Many
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23. Our Mission
Vision
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Mission
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Value
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23

24. Location
24
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Population
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Male
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Male
Canada
40%
China
60%

25. 25
Quotes
- Jay Baer
Make your marketing so useful
people would pay for it.

26. 26
Thank You for
Watching!
Address
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Contact Number
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