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Agile Marketing
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Agenda 01
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Agenda 02
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Agenda
Agile Marketing Outline
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Agile Marketing Introduction Agile Marketing Values
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Role of Agile Marketing Team
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How Does Agile Marketing Work?
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Agile Marketing Process
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Agile Marketing – Value Proposition
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Agile Marketing Manifesto
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Agile Approach To Marketing
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Key Pieces of an Agile Marketing Implementation
« Sprints
« Stand Up
Meetings
« Board To Track
Project Progress
« Teamwork
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Agile Marketing Benefits
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Agile Marketing Introduction
4
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Repeat
PlanSet Goals Maximize ROI
Tweak
Agile Marketing Values
5
Agile marketing is a tactical marketing approach in which marketing teams collectively identify
high value projects on which to focus their collective efforts.
Responding To Change
Over Following a Plan
Rapid Iterations Over
Big Bang Campaigns
Numerous Small
Experiments Over a Few Big Bets
Individuals and Interactions
Over Large Markets
Collaboration Over Silos
and Hierarchy
Testing and Data Over
Opinion and Conventions
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Role of Agile Marketing Team
6
Aligns With Leadership and Sets Team Expectations
« Work With The Leaders of The Marketing Organization and Other Key Stakeholders To Align Everyone on The
Initiative’s Goals
Analyzes The Data To Identify The Opportunities
« Developing Insights Based on Targeted Analytics.
« Aim To Identify Anomalies, Pain Points, Issues, or Opportunities in The Decision Journeys of Key Customer or
Prospect Segments
Designs and Prioritizes Tests
« For Each Identified Opportunity or Issue, The Team Develops Both Ideas About How To Improve The
Experience and Ways To Test Those Ideas
How does Agile Marketing Work?
7
Sprint Planning
« Get Agreement on The Goals.
« Business Owners, Product
Development & Sales
« Be Realistic
The Scrum Process
« Daily Standup Meeting
« Each Person:
« What They Did Yesterday?
« What They Will Do Today?
« Any Obstacles?
Sprint Review
« Status Against Agreements
« Business Owners, Product
Development & Sales
« The Burn Down Chart
Sprint Retrospective
« Review The Whole Print
Process:
« What Went Well During The
Sprint?
« What Could Have Been
Better?
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Agile Marketing Process
8
Text Here Text Here Text Here
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Concept Realization
Production and Deployment
Iteration
1
Iteration
2
Iteration
3
Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop
Concept &
Definition
Performance
Measurement
Agile Marketing-value Proposition
9
Agile Development Traditional Development
Visibility Adaptability
RiskBusiness Value
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Agile Marketing Manifesto
10
Validated Learning
Over Opinions
And Conventions
Customer-focused
Collaboration Over
Silos And Hierarchy
Adaptive and Iterative
Campaigns Over Big
Bang Campaigns
The Process of
Customer Discovery
Over Static Prediction
Flexible Vs.
Rigid Planning
Responding To
Change Over
Following a Plan
Many Small
Experiments Over a
Few Large Bets
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Agile Approach to Marketing
11
Approaches
Experimentation, Iteration, & Small Releases
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Mindset Shift
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Adherence To The Agile Manifesto
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Servant Leadership
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Teamwork & Collaboration
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Data-driven Marketing
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Key Pieces of an Agile Marketing Implementation
12
Implementation
Sprints
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Stand up Meetings
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Board To Track Project Progress
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Teamwork
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Sprints
13
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two To Six Weeks
Align on a
Challenge
Ensure Clarity and
Alignment Through a
Thorough Explorationon
of The What, Why, and
How of The Current
State Challenge
Week 1
Ideate
Innovations
Envision Possible Future
States and Develop
Models That Identify The
Gaps To Achieve The
Future State
Week 2
Decide on a
Solution
Prioritize Possible
Solution, Then, Within
Context of The
Challenge and Solution,
Prototype Model(s) To
Test
Week 3
Create a
Prototype
Test Your Ideas With
Key Stakeholders and
Subject Matter Experts
To Validate Them For
Feedback, Learning, and
Rapid Iteration
Week 4
Test & Learn
with Customers
Apply Lessons Learned
To Create a Final or
Further Iteration.
Determine Next-steps
and Maintain Momentum
Week 5
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Stand up Meetings
14
Every day your team needs to get together and have A very brief check in
Meeting Called By Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Text Here Text Here Text Here
Text Here Text Here Text Here
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Board To Track Project Progress
15
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
- - - - - - -
Hot Risk
Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to
Pilot Date May Not Be Met High High Allocate More Resources 1st Oct 2010 Ceo
- - - - - -
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
Whether it's the good ole' whiteboard with sticky notes, A nice and simple trellis board, or A big fancy specialized software, you need A centralized way to track your sprint that everyone
has access to
Done WIP WIP Pending Pending
Requirement
Gathering
Development UAT Pilot Rollout
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Teamwork
16
While an individual may lead a project, the
success or failure of the sprint rests on all the
team members. Everybody has to be prepared to
collaborate and assist in the agile framework
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Agile Marketing Benefits
17
Improve speed of
decision-making
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Each sprint provides an
opportunity to learn & adjust: fail
faster, succeed smarter
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Puts the customer at
the center
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Adjust your approach
based on market feedback
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Reap the benefits of
smaller deliverables
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Experiment with
innovative, new ideas
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Agile Marketing Icons Slide
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19
Additional
Slides
20
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Target Audiences Values Client
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Preferred By Many
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About Our
Company
Mission 01
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Mission 02
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Mission 03
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Our Mission
21
Meet Our Team
22
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Financial
23
Text Here
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Text Here
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Quotes
24
It’s Fine To Celebrate
Success But it is More
Important To Heed Lesson
of Failure
Bill Gates
Timeline
25
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2014
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2016
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2018
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2015
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2017
Comparison
26
60%
Sales by Male
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attention.
40%
Sales by Female
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Location
27
30%
20%
25%
40%
Twitter
Gmail
Youtube
Facebook
25%
30%
40%
60%
Twitter
Gmail
Youtube
Facebook
China
United States
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28
Target
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attention.
Text Here01 Text Here
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02 Text Here
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03
Area Chart
29
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
InPercentage
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01
Product 02
Product 03
Clustered Bar
30
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 01
Product 02
Product 03
31
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Agile Marketing PowerPoint Presentation Slides

  • 2. 2 Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda
  • 3. Agile Marketing Outline 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Introduction Agile Marketing Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Role of Agile Marketing Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How Does Agile Marketing Work? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing – Value Proposition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Approach To Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Pieces of an Agile Marketing Implementation « Sprints « Stand Up Meetings « Board To Track Project Progress « Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. Agile Marketing Introduction 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Repeat PlanSet Goals Maximize ROI Tweak
  • 5. Agile Marketing Values 5 Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Responding To Change Over Following a Plan Rapid Iterations Over Big Bang Campaigns Numerous Small Experiments Over a Few Big Bets Individuals and Interactions Over Large Markets Collaboration Over Silos and Hierarchy Testing and Data Over Opinion and Conventions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. Role of Agile Marketing Team 6 Aligns With Leadership and Sets Team Expectations « Work With The Leaders of The Marketing Organization and Other Key Stakeholders To Align Everyone on The Initiative’s Goals Analyzes The Data To Identify The Opportunities « Developing Insights Based on Targeted Analytics. « Aim To Identify Anomalies, Pain Points, Issues, or Opportunities in The Decision Journeys of Key Customer or Prospect Segments Designs and Prioritizes Tests « For Each Identified Opportunity or Issue, The Team Develops Both Ideas About How To Improve The Experience and Ways To Test Those Ideas
  • 7. How does Agile Marketing Work? 7 Sprint Planning « Get Agreement on The Goals. « Business Owners, Product Development & Sales « Be Realistic The Scrum Process « Daily Standup Meeting « Each Person: « What They Did Yesterday? « What They Will Do Today? « Any Obstacles? Sprint Review « Status Against Agreements « Business Owners, Product Development & Sales « The Burn Down Chart Sprint Retrospective « Review The Whole Print Process: « What Went Well During The Sprint? « What Could Have Been Better? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Agile Marketing Process 8 Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Concept Realization Production and Deployment Iteration 1 Iteration 2 Iteration 3 Describe Learn Launch Test Develop Describe Learn Launch Test Develop Describe Learn Launch Test Develop Concept & Definition Performance Measurement
  • 9. Agile Marketing-value Proposition 9 Agile Development Traditional Development Visibility Adaptability RiskBusiness Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Agile Marketing Manifesto 10 Validated Learning Over Opinions And Conventions Customer-focused Collaboration Over Silos And Hierarchy Adaptive and Iterative Campaigns Over Big Bang Campaigns The Process of Customer Discovery Over Static Prediction Flexible Vs. Rigid Planning Responding To Change Over Following a Plan Many Small Experiments Over a Few Large Bets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Agile Approach to Marketing 11 Approaches Experimentation, Iteration, & Small Releases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mindset Shift This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adherence To The Agile Manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Servant Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork & Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data-driven Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Key Pieces of an Agile Marketing Implementation 12 Implementation Sprints This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Stand up Meetings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Board To Track Project Progress This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. Sprints 13 A sprint is how long you give your team to complete their current projects. Typically these range from: Two To Six Weeks Align on a Challenge Ensure Clarity and Alignment Through a Thorough Explorationon of The What, Why, and How of The Current State Challenge Week 1 Ideate Innovations Envision Possible Future States and Develop Models That Identify The Gaps To Achieve The Future State Week 2 Decide on a Solution Prioritize Possible Solution, Then, Within Context of The Challenge and Solution, Prototype Model(s) To Test Week 3 Create a Prototype Test Your Ideas With Key Stakeholders and Subject Matter Experts To Validate Them For Feedback, Learning, and Rapid Iteration Week 4 Test & Learn with Customers Apply Lessons Learned To Create a Final or Further Iteration. Determine Next-steps and Maintain Momentum Week 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Stand up Meetings 14 Every day your team needs to get together and have A very brief check in Meeting Called By Bill Smith Attendees Web Project Team Type of Meeting Team Please Read Attached Word Doc Facilitator Jim Jones Please Bring Updates Note Taker Sue Arthur Timekeeper Sue Arthur Agenda Items Topic Presenter Time Allotted Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. Board To Track Project Progress 15 Hot Issues Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 - - - - - - - Hot Risk Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Pilot Date May Not Be Met High High Allocate More Resources 1st Oct 2010 Ceo - - - - - - Key Milestones Dates* Date Milestone Weeks Remaining 30th Sept UAT Signoff +2 15th Oct Pilot +4 General Notes: (*) (Your Text Here) Whether it's the good ole' whiteboard with sticky notes, A nice and simple trellis board, or A big fancy specialized software, you need A centralized way to track your sprint that everyone has access to Done WIP WIP Pending Pending Requirement Gathering Development UAT Pilot Rollout This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Teamwork 16 While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the agile framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Agile Marketing Benefits 17 Improve speed of decision-making This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Each sprint provides an opportunity to learn & adjust: fail faster, succeed smarter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Puts the customer at the center This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adjust your approach based on market feedback This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reap the benefits of smaller deliverables This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experiment with innovative, new ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Our Company
  • 21. Mission 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 21
  • 22. Meet Our Team 22 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Financial 23 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Quotes 24 It’s Fine To Celebrate Success But it is More Important To Heed Lesson of Failure Bill Gates
  • 25. Timeline 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017
  • 26. Comparison 26 60% Sales by Male This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% Sales by Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. 28 Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03
  • 29. Area Chart 29 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 InPercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 Product 03
  • 30. Clustered Bar 30 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product 01 Product 02 Product 03
  • 31. 31 Thanks For Watching! Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com