The opening presentation of The Marcom Professional 2021, oct 13 2016 @Yacht HQ Amsterdam

1. Chapter MarComs
intro

2. Chapter Marcoms – nice to meet you
Welcome
on behalf of the board
From left to right:
Koen de Keersmaecker
Roald Tichelaar
Jeremy Curtin - Chair
Marielle Roozemond – Initiator
Misha van Hamersveld – Events
Agileconsortium.net/marcoms

3. Vision
To create a world where IT, Business and Marketing
Communications professionals work together using a
shared collaboration philosophy to enhance the overall
effectiveness of their customer engagement.
By creating and organizing:
• events
• certification processes
• working groups
• competence center
• linking pin to the national chapters and international organisation

4. IT is eating the world

5. And while doing this Agile, creating value

6. What’s left for Marketing & Communications?
Relevance
Meaning
“The best products and services in the world don’t
simply invite people to say ‘this is awesome’; they
remind people how great they themselves are.”
- Bernadette Jiwa, 2015

7. The courageous Marcoms professional

8. 18.00 uur - Jeremy Curtin (Directeur van digital experience
Liberty Global)
18.15 uur - Betteke van Ruler (Emeritus hoogleraar
Communicatiewetenschap)
18.50 uur – Bart Versteegen (Student, de marcom
professional van 2021!)
19.00 uur - Pauze (met fingerfood en drankjes)
19.30 uur - Interactief onderdeel
20.15 uur - Afsluiting
Programma

9. Theorie
Praktijk
Toekomst
The Agile Marcom
Professional 2021
13 oktober 2016