Agency2 social data performance social media trends 2016
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This document outlines trends and technologies in social media marketing in 2016. It discusses how digital ad spend is growing as a percentage of total advertising spend in many countries. Common priorities for CMOs are identified. The skills needed for social media marketers are expanding to include identifying what content inspires sharing and drives engagement. Tools are presented to analyze content popularity, conversation trends, and purchase intent. Tips are provided on using insights to increase booking rates and lower customer acquisition costs for a travel brand's social media campaigns.
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- Be Quick
- Be Collaborative
- Be Responsive
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Every mobile device is different. Not surprisingly, so are the people who use them. What are the main personas, how do they behave, and what can you do to customize your approach? With mobile on the mind of every marketer, understanding how consumers interact with their devices is a critical step in building an effective mobile strategy. To help navigate the ever changing mobile landscape, Mark Baltazar of BrandSpark International and Jed Schneiderman of Tapped Mobile will share actionable North American insights from the 2nd Annual Mobile Personas Study – the largest study of its kind in North America.
In this insight-filled webinar, you will learn:
-What important changes in mobile behaviour have occurred since last year
-Why it’s important to segment the mobile market into simple personas
-How Mobile Personas use smartphones and tablets and what it means for your mobile strategy
-How mobile impacts key retail categories
4Ps Marketing Fashion Dinner 2013
The document discusses the importance of digital marketing for fashion brands. It summarizes trends in areas like mobile, social media, and search engine optimization. Brands are advised to focus on the basics like quality content across all platforms and devices to stay relevant in today's digital landscape. Mobile and social media are growing areas that brands must embrace. The presentation also provides specific analytics on top fashion brands' performance and opportunities for improvement.
E-commerce Berlin Expo - Zalando - Tomasz Ebbig
The document discusses the shift from traditional marketing focused on watching to a new "Age of Touch" driven by mobile and social media. It notes that people now touch, interact with and share content on mobile rather than just watching. As a result, marketing needs to change to be instant, real, human and empowering rather than linear, fictional, artificial and dictating. It provides examples of how a digital fashion company has adapted their campaigns accordingly, such as focusing on the first 3 seconds of videos, featuring real people over models, and starting conversations to empower people.
Marketing is Dead - Uberflip User Conference Presentation
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Laurent Maguire - Kyan "Focus" Presentation
This document appears to be a presentation from Kyan, a company that helps entrepreneurs build digital products. The presentation discusses emerging technologies, the importance of customer experience, and trends in financial services like increasing mobile usage. It advocates applying human-centered design and leveraging technologies like AI, blockchain, and more. Various charts show shifting customer expectations and the maturity vs impact of trends. The presentation provides an overview of Kyan's process for taking ideas from conception to launch as minimum viable products.
Founders Drinks: Generating ROI with digital marketing (by Techsailor)
For August 2013's Founders Drinks, we saw Singapore-based digital marketing agency Techsailor's Leon Leong share about how digital campaigns can generate ROIs for startups and companies.
Generating ROI with Digital Marketing
The document provides an overview of digital marketing and tips for generating ROI. It shares statistics on digital trends in Asia and Singapore. It also presents three case studies by Techsailor Group showing how their digital marketing campaigns increased online sales by 50%, page likes by 10,000-63,000, and engagement. The final section lists three tips for ROI: 1) Define objectives and metrics, 2) Integrate channels for synergy, and 3) Influence the customer purchase journey. It encourages attending an event on gamification and contacting the author for more information.
Similar to Agency2 social data performance social media trends 2016 (20)
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Visual Storytelling: Where We Are & Where We’re Headed in 2014
Modern Marketing at the Convergence of Marketing & Technology
Modern Marketing at the Convergence of Marketing & Technology
Why Marketers Will Rule The World: Rise of the Marketing Technologist
Why Marketers Will Rule The World: Rise of the Marketing Technologist
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness Connected
Accelerating Into The Future Of Fitness - IHRSA 2021 Fitness Connected
Marketing Automation: Give Your B2B Online Marketing Program a Boost
Marketing Automation: Give Your B2B Online Marketing Program a Boost
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Founders Drinks: Generating ROI with digital marketing (by Techsailor)
Founders Drinks: Generating ROI with digital marketing (by Techsailor)
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Cyclone Disaster Management;;
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Best practices in Disaster Management;
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History of Cyclone in Arabian ocean;
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The findings suggest that by implementing Lean Management practices and addressing key productivity inhibitors, RMG factories can achieve substantial improvements in efficiency and profitability. The study provides valuable insights for practitioners, policymakers, and researchers seeking to enhance productivity in the RMG industry and similar manufacturing sectors.
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All the Small Things - XP2024 Bolzano/Bozen
Originally presented at XP2024 Bolzano
While agile has entered the post-mainstream age, possibly losing its mojo along the way, the rise of remote working is dealing a more severe blow than its industrialization.
In this talk we'll have a look to the cumulative effect of the constraints of a remote working environment and of the common countermeasures.
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Agency2 social data performance social media trends 2016
- 1. @AGENCY2 #SMARTERSOCIAL SOCIAL INSIGHTS: TRENDS & TECHNOLOGIES 2016
- 4. ON THE UP @AGENCY2 #SMARTERSOCIAL DIGITAL AD SPEND PERCENTAGE SHARE OF TOTAL ADVERTISING SPEND BY COUNTRY 2015 1. UK 50% 2. NORWAY 45% 3. CHINA 43.6% 4. AUSTRALIA 43.3% 5. DENMARK 43.1% 6. NETHERLANDS 35.4% 7. CANADA 34.3% 8. US 31.3% 9. SWEDEN 30.5% 10. SOUTH KOREA 28.4% SOURCE: eMARKETER
- 6. TOP PRIORITIES FOR CMO’S @AGENCY2 #SMARTERSOCIAL
- 8. THE SKILLS NEEDED TO MANAGE SOCIAL @AGENCY2 #SMARTERSOCIAL Source: Social Bakers
- 9. THE GROWING ROLE OF THE SOCIAL MARKETER @AGENCY2 #SMARTERSOCIAL
- 10. DRIVING SALES & BUILDING BRAND LOYALTY @AGENCY2 #SMARTERSOCIAL BRAND LOYALTY INSPIRE DRIVE ENGAGEMENT ENCOURAGE CONSIDERATION CONVERT SUPPORT
- 12. IDENTIFY WHAT PEOPLE CARE ABOUT @AGENCY2 #SMARTERSOCIAL INSPIRE DRIVE ENGAGEMENT ENCOURAGE CONSIDERATION CONVERT SUPPORT http://www.socialinsightengine.com/
- 13. IDENTIFY TYPES OF CONTENT THAT IS SHARED @AGENCY2 #SMARTERSOCIAL INSPIRE DRIVE ENGAGEMENT ENCOURAGE CONSIDERATION CONVERT SUPPORT http://buzzsumo.com/
- 14. VOLUME AND TRENDS @AGENCY2 #SMARTERSOCIAL INSPIRE DRIVE ENGAGEMENT ENCOURAGE CONSIDERATION CONVERT SUPPORT http://topsy.com/
- 15. DON’T UNDERESTIMATE THE POWER OF THE DARK @AGENCY2 #SMARTERSOCIAL INSPIRE DRIVE ENGAGEMENT ENCOURAGE CONSIDERATION CONVERT SUPPORT
- 16. VOLUME AND TRENDS PLUS PURCHASE INTENT @AGENCY2 #SMARTERSOCIAL INSPIRE DRIVE ENGAGEMENT ENCOURAGE CONSIDERATION CONVERT SUPPORT
- 18. THE ROLE OF SOCIAL MARKETER @AGENCY2 #SMARTERSOCIAL
- 21. GOOD @AGENCY2 #SMARTERSOCIAL The challenge from Travel brand: Drive bookings across key hotels Target Audience: Young professionals Result: Compared to content focused on product and discounts, our insight driven posts significantly increased booking rates by over 5x, with a CPA of 2.5x lower. Insight: The Social Insight Engine reveals that this target audience is predisposed to Michael Palin and “trying interesting foods”.
- 22. @AGENCY2 #SMARTERSOCIAL Q&A JOEL@ AGENCY2.CO.UK 0203 567 1381 @JOELDAVIS_