Get real-life tips on online listening and learn how to: - Find relevant online insights - Engage with your audience - Avoid social media crisis - Improve your online communication

1. 10 REASONS FOR
ONLINE LISTENING

2. Magda Ciszewska
Marketing Director @SentiOne
@MMCiszewska
sentione.com

4. 90%of world’s data had been
created in the past 2 years
Source: www.baselinemag.com/analytics-big-data

5. Source: SentiOne

6. Source: http://www.internetlivestats.com/

8. #1 Brand image check-up

9. What is your place in the market?
Are you being talked about… at all?
What do people say about you?
Are there any peaks and lows?
Are the haters hating you?
Is your market share declining?

10. Source: SentiOne

11. SAMSUNG GALAXY S8
PRE LAUNCH
Source: SentiOne

12. Source: SentiOne

13. #2 Avoiding image crisis

14. Can a crisis be avoided?
How to spot a crisis?
How to tell the rain from the hurricane?
What to do when the crisis hits?
Crisis aftermath.

15. Image source: http://digitaldealer.com/wp-content/uploads/2014/03/badnews.jpg

16. Source: SentiOne

17. FREE CONE DAY
Source: SentiOne

18. Source: SentiOne
FREE CONE DAY

19. #MilkWithDignity

22. Kept public informed
Fixed things
Acknowledged the mistake

23. #3 Competitor analysis

24. Source: SentiOne

25. Source: SentiOne

26. #4 Discovering the target group

27. Source: SentiOne

28. Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

29. Source: SentiOne

30. #5 Nurturing the target group

31. Source: Econsultancy

32. Source: SentiOne

33. “A 2% increase in customer
retention has the same effect as
decreasing costs by 10%.”
Leading on the Edge of Chaos

34. #6 Making your product better

35. Source: SentiOne

37. #7 Publication time optimisation

38. 85%expects an answer within 6 hours
Source: http://www.convinceandconvert.com/social-media-research, The Social Habit

39. minutes
Source: http://www.convinceandconvert.com/social-media-research, The Social Habit

40. Source: SentiOne

41. #8 Finding influencers

42. Reach
Relevance
Engagement
Value
Authenticity

44. Source: https://blog.getresponse.com/marketing-automation-hub

45. #9 Building brand authority

47. #10 Selling on social media

48. Source: https://blog.kissmetrics.com/wp-content/uploads/2014/07/barry-image-1.jpg

49. 90%of top performing salespeople now
use social media as part of their sales strategy.
Source: Linked in , State of Social Selling 2016

50. Source: International Data Corporation research