Over 500 million tweets are sent per day, with 78% coming from mobile devices. On average, media and entertainment companies receive 23.6 retweets per tweet. Tweets that include photos tend to generate the most engagement. The world's internet penetration is at 54% and brands only have 6.5 seconds to capture people's attention on social media.

1. about social media marketing
Tested Digital Expert Presents:
only around 7 minutes are
spent on Google+ per month
53% of interaction
between a brand and a
Google+ user is positive
headline’s with the most
engagement have less than
60 characters
500 million tweets are
sent each day
(78% are via mobile)
on average media &
entertainment companies
receive 23.6 retweets
tweets with photos generate
the most engagement
70% of companies with $1 billion/more in revenue will “bulk” up
social media efforts within the next 12 months
facts you need to know:
the world’s internet penetration:
54%
78%
18%47%
81%
29% 48%
37%
east asia
central asia
eastern europe
western europe
middle east
africa
south america
north america
sources:
http://www.skyword.com/contentstandard/news/data-the-social-content-marketing-storytelling-facts-you-need-to-know/
http://www.business2community.com/infographics/social-media-2014-facts-figures-findings-01054299
http://wearesocial.net/blog/2014/01/social-digital-mobile-worldwide-2014
tested digital expert ltd 2014
Number of active
social Media mobile accounts:
1.64 billionof the world’s users access
their accounts via Mobile
brands only have
6.5 secondsto make an impact on people’s attention
80%
monthly active users:
6 billion hours of video are
watched every month
40% of youtube traffic
comes from mobile’s
the average video views
from mobile’s per day is
1 billion
30% of users have “liked”
a brand’s page before
75% of engagement happens
in the first 5 hours of posting
the most common reason users
“unlike” a facebook page is
due to “uninteresting” posts
Linkedin has over 39 million
students & recent graduates
41% of visits are via mobile
on average there are 44,000
mobile job applications
on a daily basis
1.28
billion 1
billion
540
million
255
million 187
million
Tested Digital Expert Ltd
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@testeddigexpert