CNN Digital: Adventures in Multiplatform Storytelling
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This assembled group of CNN leaders will share cutting edge examples and lessons learned on a wide range of stories and platforms. You'll hear about storytelling on messaging apps in Rio. Designing a data-centric politics app. Innovations in digital field reporting from the Philippines drug war and from CNN's first digitally led Nigeria bureau.
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1) Smartphone ownership in the Netherlands has grown significantly and now stands at 62% of the population, with younger people being even more likely to own a smartphone.
2) Tablet ownership has also increased rapidly in the Netherlands, reaching 33% currently with another 18% expecting to get a tablet in the next six months.
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With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
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