This document summarizes mobile programmatic advertising trends in 2015-2016. It shows that mobile programmatic advertising grew significantly from Q1 to Q4 of 2015 and from 2014 to 2015. The most popular audiences purchased included shoppers, travelers, and those interested in sports, dining, and autos. Top verticals buying mobile programmatic included CPG, auto, retail, healthcare, and education brands. New verticals like finance, tech, and law began finding value in programmatic mobile advertising during this period as well.