Digital marketing @ Safran
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This document discusses digital marketing and global digital trends from 2005-2015. Some key points: - Internet usage grew globally from around 30% in 2005 to over 42% in 2015. - Mobile phone usage also increased dramatically, accounting for over 33% of total web traffic in 2015. - The four main steps of a successful inbound marketing campaign are to attract strangers, convert visitors into leads, close leads into customers, and delight customers to become promoters.
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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Visit:- https://www.1solutions.biz/link-building-packages/
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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- 4. GLOBAL DIGITAL EVOLUTION 2005 2015
- 5. 42% 3,010 Bn +21% YEAR-ON-YEAR GROWTH +525 MILLION 7,210 Bn +1.6% YEAR-ON-YEAR GROWTH +115 MILLION 29% 2,078 Bn +12% YEAR-ON-YEAR GROWTH +222 MILLION 51% 3,649 Bn +5% YEAR-ON-YEAR GROWTH +185 MILLION 2015 KEY FIGURES ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS Source : wearesocial 2015 edition
- 6. INTERNET USE GLOBAL AVERAGE 42% NORTH AMERICA 88% CENTRAL AMERICA 43% SOUTH AMERICA 56% WEST EUROPE 81% EAST EUROPE 58% CENTRAL ASIA 38%MIDDLE EAST 36% AFRICA 26% OCEANIA 69% SOUTH- EAST ASIA 33% SOUTH ASIA 19% EAST ASIA 51% Source : wearesocial 2015 edition
- 7. 62% YEAR-ON-YEAR GROWTH : -13% 31% YEAR-ON-YEAR GROWTH : +39% 7% YEAR-ON-YEAR GROWTH : +17% 0.1% YEAR-ON-YEAR GROWTH : +18% SHARE OF WEB TRAFFIC BY DEVICE LAPTOP & DESKTOPS MOBILE PHONE OTHER DEVICESTABLETS Source : wearesocial 2015 edition
- 8. 0.7% 2.9% 6.1% 10.9% 17.0% 28.9% 33.4% 2009 2010 2011 2012 2013 2014 2015 MOBILE’S SHARE OF WEB TRAFFIC PLATFORMS’ SHARE OF MOBILE WEB Apple 39% Android 31% Other 30%
- 10. THE MARKETING USING DIGITAL CHANNELS TO REACH CONSUMERS DIGITAL MARKETING
- 11. CHANNELS Digital marketing aims at defining which channels are adapted to your target according to your strategy The right content, at the right time, on the right channel, to the right person
- 12. CUSTOMER The customer is in control of the information The company is in control of the information
- 13. INBOUND MARKETING Inbound marketing focuses on getting discovered by the customers
- 14. 4 STEPS TO A SUCCESSFUL INBOUND MARKETING CAMPAIGN
- 15. INBOUND MARKETING STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS ATTRACT CONVERT CLOSE DELIGHT
- 16. BE ON GOOGLE FIRST PAGE BE ACTIVE ON SOCIAL MEDIA CREATE CONTENT STRANGERS ATTRACT VISITORS
- 17. STRANGERS ATTRACT VISITORS C VISITORS LEADS CONVERT CREATE PREMIUM CONTENT PREMIUM CONTENT = PAID CONTENT DATABASE
- 18. VISITORS LEADS CONVERT LEADS CUSTOMERS CLOSE LEAD NURTURING LEAD SCORING
- 19. LEADS CUSTOMERS CLOSE D CUSTOMERS PROMOTERS DELIGHT NURTURING CUSTOMER EVENT CUSTOMER PORTAL
- 21. DIGITAL MARKETING @SAFRAN 2013 2014 2015 Turbomeca & Snecma “Digital Marketer” job position creation Safran University 1st digital marketing training Safran Marketing seminar dedicated to digital 2016 Sagem 1st Inbound marketing campaign