Agency hr structure - 2018
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The document discusses the management structure and human resources plan for a new advertising agency. It includes: 1. An HR map showing the proposed management structure with departments for business management, client services, production, PR and communications, and media. 2. Job descriptions for key positions of general manager, account manager, and creative manager outlining their roles and responsibilities. 3. A timeline and cost analysis for hiring staff over three phases of business development, with options to hire a general manager, creative director and account manager during the startup and growth periods. Revenue estimates are provided for each phase.
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collection using existing sources, and the other is primary research, which is your
own data collection for the specific study at hand. The purpose of market
research is to collect usable information to make more informed decisions on the
business problem, thus increasing the chance of business success in the
marketplace.
Please check the outline of the marketing plan, which provides information on:
The final format for this cumulative session long project;1.
A list of topics for the whole project;2.
The continuity and connections among SLPs 1-4.3.
In this module SLP4, first develop action plans based on the marketing
strategies developed in SLP3 and then evaluate marketing budget for the
plans. This is the final step of this cumulative research project. Be sure to
incorporate all the work for this Session Long Project (SLPs 1-4) into a
complete marketing plan following the marketing plan outline provided
above.
Marketing Implementation: Action Plans and Marketing Mix
The action plans and marketing mix are related. That is, the action plans contain
a complete description of a marketing program, including its goals and objectives
(as previously outlined in the section on Goals and Objectives), marketing mix
activities, program evaluation mechanisms and measurements, budget and timing
considerations, and quantitative assessments. (A complete description of these
Listen
https://tlc.trident.edu/content/enforced/89898-MKT501-DEC2016FT-2...
1 of 6 12/17/2016 2:43 PM
final dimensions follows. Follow the format below for action plan outlines.)
Before you begin working on the action plans, consider the total budget amount
for your charge. Make a realistic budget estimate for your marketing plan based
on the financial situation of the company and its past spending on marketing.
State for each action plan:
The goal(s) and objective(s) for the action plan.1.
The target market at which this action plan is aimed.2.
The marketing mix activities needed to implement the action plan.3.
Product strategy and programs require consideration of things such as brand
name, product features/benefits, differentiation from competition, relationship
to delivering value, logo, package design/labeling, complementary
products/services, elements of customer service strategy, and programs. Also,
this is where the service concept, tangibles, customer-contact employee.
“Get Stuff Done Faster: Why Engineers Should Work with the ‘Dark Side’ of Tech”
This document discusses team building at the e-commerce company Gilt. It explains that teams at Gilt are formed based on "ingredients" rather than job titles. These ingredients include skills like product vision, design, coding, analysis, and team motivation. The document then profiles four Gilt employees, describing their primary and secondary ingredients. It emphasizes focusing one's efforts in their best areas. Effective teams are formed when individuals focus on utilizing their key ingredients.
Resume-sanjeev_saini new
Sanjeev Saini has over 7 years of experience in marketing roles across diverse industries. He holds an MBA in HR and Marketing and has strong skills in brand management, activations, vendor management, events, visual merchandising, and team leadership. Currently he is a Regional Manager for Videocon Mobiles where he manages both above-the-line and below-the-line marketing activities across multiple states. Previously he held marketing roles at HCL Infosystems, Sharp Business Systems, and PE Electronics where he was responsible for planning and executing marketing campaigns. He has a proven track record of achieving sales targets and increasing brand visibility.
CV Andres Garcia
Andrés García is an economist and MBA graduate specialized in strategy and innovation with over 18 years of experience in corporate strategy for telecommunications, technology, and finance industries. He is currently a professor, consultant, and chief strategy officer for a mobile finance startup. García has extensive experience in areas such as corporate planning, innovation, competitive intelligence, and marketing.
Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan
This document outlines a plan for starting a digital marketing and advertising company. It discusses setting up profit centers, hiring sales, account management, and delivery teams. Key responsibilities for positions like the profit center head and account manager are described. The document also outlines the services to be offered, including market research, branding, media planning, design, advertising, and public relations. It discusses recruitment and onboarding processes and lists potential competitor companies in Mumbai, Bangalore, and Pune.
Nguyen van thang en 081815
Mr. Thang has over 15 years of experience in business development, operations management, marketing, and project management. He holds a Master's degree in International Tourism and Hospitality Management and has worked in various industries including real estate, logistics, and tourism. Currently, he is the director and founder of STEP Consulting in Vietnam, where he leads projects for clients such as VNAT and international NGOs.
Yong Chee Khen
For employers who look for business manager with solid experience in business analysis and project management.
Mohd shukri salleh
VISION OF MY CAREER
‘Always to be a leader for creativity, exceeding customer expectations, innovation and service excellence’
MISSION OF MY CAREER
‘Always produce creativity and innovativeness and expand the frontiers of business arena for the betterment of society and nation’
VALUE OF MY CAREER
‘To break existing boundaries, to exceed expectation at every opportunity, to constantly and value, to be outstanding, to pursue excellent and to set high standard’
Similar to Agency hr structure - 2018 (20)
Sale Performamce Managemnt & Basic Sale Projection
Sale Performamce Managemnt & Basic Sale Projection
.The Outline is due Sunday Night…..Submit an outline of yo.docx
.The Outline is due Sunday Night…..Submit an outline of yo.docx
Session Long ProjectHere is the brief overview of this cum.docx
Session Long ProjectHere is the brief overview of this cum.docx
“Get Stuff Done Faster: Why Engineers Should Work with the ‘Dark Side’ of Tech”
“Get Stuff Done Faster: Why Engineers Should Work with the ‘Dark Side’ of Tech”
Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan
Digital marketing & Advertising/Branding Start up Recruitment/Structure Plan
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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3. Social Media Optimization (SMO)
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Agency hr structure - 2018
- 1. > Management Structure > Service providing ADVERTISING AGENCY
- 2. Agenda SERVICE PROVIDING NEXT STEPS: - Sales & Marketing Plan - Agency’s working flow - Other. MANAGEMENT STRUCTURE - HR Map - Job Description (key person) - HR vs Timeline - HR Cost 2
- 3. Management structure - HR Map - HR Job Descriptions - HR Structure, Timeline, Cost 3
- 4. 1.HR MAP Let’s start with the general map
- 5. “ 5
- 6. HR MAP (LONG TERM STRUCTURE) General Manager Business Management HR & Administration Department HR&Admin Account Department Client Services Production Department Project management Event & Department Event & Activations Media Department Media booking PR & Communications PR & Media network
- 7. HR MAP (START UP PERIOD) General Manager Business Management Account Department Client Services Account Manager (01) Strategic Account executive (01) Exectuion MKT Department MKT Strategy Digital Plan & Execution Content Execution Production Department Project management Creative Manager (01) Concept Design Team Leader (01) Design
- 8. 2. HR – JOB DESCRIPTIONS
- 9. KEY REQUIREMENTS HR – JD OF EACH POSITION 1. General Manager/Managing Director - Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities. - Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas. - Take ownership of the management of the sales and marketing, functions of the business. - Drive increased revenue and profit to achieve the Company`s ambitious growth. - Working to stringent targets, the job holder will be required to adopt a professional and knowledgeable approach to each new business call. - Planning and coordinating the implementation of business plans and the penetration of new markets.
- 10. KEY REQUIREMENTS HR – JD OF EACH POSITION 2. Account Manager: - Development and implementation of the Brand strategy for client. - Developing the marketing strategy for new and existing products - Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. - Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations - Guiding the day to day activities of the marketing team. - Ensuring that the marketing objectives. - Work closely with product management team to define marketing materials and programs. - Manage social media presence and direct programs to improve social media reputation and recognition. - Developing and delivering marketing and communications strategies for the organization. - Undertake continuous analysis of competitive environment and consumer trend
- 11. KEY REQUIREMENTS HR – JD OF EACH POSITION 3. Creative Manager: - Determine how best to represent a concept visually - Determine which photographs, art, or other design elements to use - Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set - Supervise design staff - Review and approve designs, artwork, photography, and graphics developed by other staff members - Talk to Marketing team to develop an artistic approach and style - Coordinate activities with other artistic and creative departments (decoration, movie, visual, graphic, digital, ect). - Develop detailed budgets and timelines - Present designs to Account Manager & General Manager
- 12. 3.HR – STRUCTURE, COST, TIMELINE
- 13. HR STRUCTURE VS TIMELINE PHASE/POSI TION OBJECTIVES General Manager Creative Director Account Manager PHASE 1: 06 months Start up PHASE 2: 06 months Keep loyalty clients PHASE 3: 2 years Business management TOTAL 3 YEARS 3 YEARS 3 YEARS 13 HR & Administrator, Accountant & IT Department belong to Mother company Another staffs/team will be built up follow business plan (client, revenue)
- 14. HR COST – option 1 PHASE/POS ITION OBJECTIV ES General Manager Creative Manager (01) Account Manager (01) Total Revenue Est PHASE 1: 06 MONTHS Brand Development 2,000$ 1,000$ 700$ 120,000$ (recently clients from company) PHASE 2: 06 MONTHS Start business 2,000$ 1,000$ 700$ 160,000$ (recently clients from company) PHASE 3: 1 YEAR (12 months) Manage business 2,000$ 1,200$ 1000$ 500,000$ (loyalty clients & new clients) Others benefit from the 1st month 10% profit margin/ Contract Mogas/Mobil e cost 7,5% profit margin/ contract Mogas/Mobile cost 14 Key positions of business team (GM & Account) will take bonus from the First month
- 15. HR COST – option 2 PHASE/POS ITION OBJECTI VES General Manager Creative Director (01) Account Manager (01) Total Revenue Est PHASE 1: 06 MONTHS Brand Development 2,500$ 1,000$ 700$ 120,000$ (recently clients from company PHASE 2: 06 MONTHS Start business 2,500$ 1,000$ 700$ 160,000$ (recently clients from company PHASE 3: 1 YEAR (12 months) Manage business 3.000$ 1,200$ 1000$ 500,000$ (loyalty clients & new clients) Others benefit from the 2nd year 5% profit margin/ Contract Mogas/Mob ile cost 7.5% profit margin/ contract Mogas/Mobile cost 15 Key persons of business team (GM & Account) will take bonus from the second year
- 17. KEY SERVICES BRAND’S PRODUCTIONS MARKETING STRATEGY MEDIA OPTIMIZATION (360) 17 DIGITAL EXECUTION
- 18. THANK YOU! Any questions? You can find me at: hangmyvn@gmail.com 18