This document provides an overview of the marketing department's management structure and human resources plan for an initial 3-year period. It includes an HR map showing the initial organizational structure, job descriptions for key roles like General Manager and Account Manager, and two potential HR cost structures. The goal is to develop the marketing strategy and team during an initial 6-month founding period, maintain existing clients for the next 6 months, and then fully manage business operations over the following 12-month period as loyalty and new clients are acquired.

1. Marketing Dept

2. Agenda
MANAGEMENT STRUCTURE
- HR Map
- Job Description
2

3. Management
structure
- HR Map
- HR Job Descriptions
3

4. 1.HR MAP
Let’s start with the general map

5. “
5

6. HR MAP (START UP PERIOD)
General
Manager
Business Management
Account
Department
Client Services
Account
Manager (01)
Strategic
Account
executive (01)
Exectuion
MKT
Department
MKT Strategy
Digital
Plan & Execution
Content
Execution
Production
Department
Project management
Creative
Manager (01)
Concept
Design Team
Leader (01)
Design

7. 2. HR – JOB DESCRIPTIONS

8. KEY REQUIREMENTS
HR – JD OF EACH POSITION
1. General Manager/Managing Director
- Responsible for the overall management of all strategic and operational Marketing and
Customer Relationship activities.
- Provide market feedback to the company leadership regarding competitive offerings,
prospect needs and generate product development ideas.
- Take ownership of the management of the sales and marketing, functions of the
business.
- Drive increased revenue and profit to achieve the Company`s ambitious growth.
- Working to stringent targets, the job holder will be required to adopt a professional and
knowledgeable approach to each new business call.
- Planning and coordinating the implementation of business plans and the penetration of new
markets.

9. KEY REQUIREMENTS
HR – JD OF EACH POSITION
2. Account Manager:
- Development and implementation of the Brand strategy for client.
- Developing the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategy - including campaigns, events, digital
marketing, and PR.
- Working closely with the company’s Sales team; enabling them to meet their commercial
objectives by providing them with appropriate tools, materials and presentations
- Guiding the day to day activities of the marketing team.
- Ensuring that the marketing objectives.
- Work closely with product management team to define marketing materials and programs.
- Manage social media presence and direct programs to improve social media reputation and
recognition.
- Developing and delivering marketing and communications strategies for the organization.
- Undertake continuous analysis of competitive environment and consumer trend

10. KEY REQUIREMENTS
HR – JD OF EACH POSITION
3. Creative Manager:
- Determine how best to represent a concept visually
- Determine which photographs, art, or other design elements to use
- Develop the overall look or style of a publication, an advertising campaign, or a theater,
television, or film set
- Supervise design staff
- Review and approve designs, artwork, photography, and graphics developed by other staff
members
- Talk to Marketing team to develop an artistic approach and style
- Coordinate activities with other artistic and creative departments (decoration, movie, visual,
graphic, digital, ect).
- Develop detailed budgets and timelines
- Present designs to Account Manager & General Manager

11. 3.HR – STRUCTURE, COST,
TIMELINE

12. HR STRUCTURE VS
TIMELINE
PHASE/POSI
TION
OBJECTIVES
General
Manager
Creative
Director
Account
Manager
PHASE 1: 06
months
Start up
PHASE 2: 06
months
Keep loyalty
clients
PHASE 3: 2
years
Business
management
TOTAL 3 YEARS 3 YEARS 3 YEARS
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 HR & Administrator, Accountant & IT Department belong to Mother company
 Another staffs/team will be built up follow business plan (client, revenue)

13. HR COST – option 1
PHASE/POS
ITION
OBJECTIV
ES
General
Manager
Creative
Manager
(01)
Account
Manager
(01)
Total
Revenue
Est
PHASE 1: 06
MONTHS
Brand
Development
2,000$ 1,000$ 700$
120,000$
(recently
clients from
company)
PHASE 2: 06
MONTHS
Start
business
2,000$ 1,000$ 700$
160,000$
(recently
clients from
company)
PHASE 3: 1
YEAR
(12 months)
Manage
business 2,000$ 1,200$ 1000$
500,000$
(loyalty
clients &
new clients)
Others
benefit from
the 1st
month
10% profit
margin/
Contract
Mogas/Mobil
e cost
7,5% profit margin/
contract
Mogas/Mobile
cost
13 Key positions of business team (GM & Account) will take bonus from the First month

14. HR COST – option 2
PHASE/POS
ITION
OBJECTI
VES
General
Manager
Creative
Director
(01)
Account
Manager
(01)
Total
Revenue
Est
PHASE 1: 06
MONTHS
Brand
Development
2,500$ 1,000$ 700$
120,000$
(recently
clients from
company
PHASE 2: 06
MONTHS
Start
business
2,500$ 1,000$ 700$
160,000$
(recently
clients from
company
PHASE 3: 1
YEAR
(12 months)
Manage
business 3.000$ 1,200$ 1000$
500,000$
(loyalty
clients &
new clients)
Others
benefit from
the 2nd year
5% profit
margin/
Contract
Mogas/Mob
ile cost
7.5% profit margin/
contract
Mogas/Mobile
cost
14 Key persons of business team (GM & Account) will take bonus from the second year

15. SERVICES
providing
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16. KEY SERVICES
BRAND’S
PRODUCTIONS
MARKETING
STRATEGY
MEDIA
OPTIMIZATION
(360)
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DIGITAL
EXECUTION

17. THANK YOU!
Any questions?
You can find me at:
hangmyvn@gmail.com
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