Pat Grady, owner of RhinoFish Media (http://www.affiliatesummit.com/pat-grady/) provided a great session on Google Analytics for beginners, during the Affiliate Summit Orlando Meetup on Tuesday, 10/30/12. Here are his slides.
I have google analytics why do i need webmaster toolsBeth Browning
Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
I have google analytics why do i need webmaster toolsBeth Browning
Google Webmaster Tools is the perfect Companion to Analytics. Webmaster Tools provides information such as Content Keywords, crawl statistics and errors that are not available through Google Analytics.
Reach your marketing goals with Google Analytics - Dig South 2014Tina Arnoldi, MA, LPC
Google Analytics is a free tool with valuable data about who is visiting your website and what they do when they get there. Learn how to work around “not provided” keywords, track visitor flow and find out ways to optimize your site. Whether you’re the webmaster or a small business owner, this presentation willl provide tips on how to reach your marketing goals with analytics
Hosted by MCN Data & Insights SIG co-chair, Elena Villaespesa, this hangout is an introduction to Google Analytics. Brian Alpert, Web Analyst at the Smithsonian will join Elena and show you how to get a handle on this important analytical tool.
Topics covered:
Introduction to digital analytics
Navigating Google Analytics reports
Setting goals and targets
Google Analytics features
Segmentation
Custom reports
Event tracking
Views and filters
Dashboards
Resources & tools
Q&A
Video
https://www.youtube.com/watch?v=kQDCWS4bye4
Google Analytics plays an important role in making important business decisions. 'Introduction to Google Analytics' sheds light on basics of Analytics and it's setup.
Women in Communications Presentation: Marketing AnalyticsWebspec Design
You’re building your audience through emails, social media, and your website – but how do you know if you’re getting the biggest bang for your digital buck? Your time is precious, so you need to make sure you have the information to make the most prudent decisions for your social media marketing.
This two-hour workshop covered practical, efficient, and cost-effective methods to measure online communications. Hour one focused on website analytics using Google Analytics, Search Console, and Webmaster Tools. Hour two covered additional general analytics including email marketing and social media marketing.
Presented Wednesday, June 23, 2016 at a meeting of the Greater Des Moines Chapter of the Association for Women in Communications.
Authors:
Alex Karei, Marketing & Communications Director, Webspec Design
Lindsey LaMair, Digital Marketing Director, Webspec Design
www.webspecdesign.com
This presentation accompanied a great talk on Web Analytics by Anne Marie Macek, Senior Manager in Data Strategy at Marriott International, at the DC Business Intelligentsia Meetup on December 11.
For more info on future events visit: http://www.meetup.com/BusinessIntelligentsiaDC/events/150884302/
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
iCrossing VP of digital strategy Rob Garner's presentation at the Search Marketing Expo in Toronto, Canada, covering the nuances of Google personalization, and what it means to marketers.
Using Google Analytics and Google Webmaster Tools to improve your siteMickey Mellen
From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/
Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
Women in Communications Presentation: Marketing AnalyticsWebspec Design
You’re building your audience through emails, social media, and your website – but how do you know if you’re getting the biggest bang for your digital buck? Your time is precious, so you need to make sure you have the information to make the most prudent decisions for your social media marketing.
This two-hour workshop covered practical, efficient, and cost-effective methods to measure online communications. Hour one focused on website analytics using Google Analytics, Search Console, and Webmaster Tools. Hour two covered additional general analytics including email marketing and social media marketing.
Presented Wednesday, June 23, 2016 at a meeting of the Greater Des Moines Chapter of the Association for Women in Communications.
Authors:
Alex Karei, Marketing & Communications Director, Webspec Design
Lindsey LaMair, Digital Marketing Director, Webspec Design
www.webspecdesign.com
This presentation accompanied a great talk on Web Analytics by Anne Marie Macek, Senior Manager in Data Strategy at Marriott International, at the DC Business Intelligentsia Meetup on December 11.
For more info on future events visit: http://www.meetup.com/BusinessIntelligentsiaDC/events/150884302/
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google analytic best website performance checker tool, get complete guide information on website with Google analytics tool for better results and for complete check on information.
Google Analytics Report Automation (Magic Script)Keshav Kashyap
Google Analytics Report Automation (Magic) is an integration that reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets.
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
iCrossing VP of digital strategy Rob Garner's presentation at the Search Marketing Expo in Toronto, Canada, covering the nuances of Google personalization, and what it means to marketers.
Using Google Analytics and Google Webmaster Tools to improve your siteMickey Mellen
From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/
Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
A Brief introduction to Web analytics and Exploring the Possibilities and features of Google Analytics.
This is my Presentation at Web Analytics Workshop in Mobinnet Telecom Co.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand
HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENTJoseph Rivera
Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors?
Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting.
This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business.
To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.
Career Website Analytics - Webinar by J Walter Thompson INSIDEJWTINSIDE
The first in a series focusing on analytics, this presentation explores the what, how, and why of Career site analytics. Not sure where to start? We’ll provide a general overview of resources such as Google Analytics and Hotjar. How they work and what each are best used for.
Already have analytics set up but finding the data overwhelming? We’ll share key areas to focus on and discuss how insights can be used to strengthen relationships with candidates, and the performance of your site.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Web Analytics-Basic ! Importance of Introduction to Web Analytics-Basic for client website.Check out this presentation,To know this in more in details Web Analytics-Basic ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
Google Search Console (GSC) is a free tool provided by Google that allows website owners to monitor and optimize their website's performance in Google search results. Formerly known as Google Webmaster Tools, GSC provides a range of insights and data that can help website owners improve their site's visibility, attract more traffic, and ultimately drive more conversions.
One of the main functions of GSC is to provide data on how often a website appears in Google search results, as well as how many clicks and impressions it receives. This data can be used to identify areas of the website that need improvement, such as pages that are not ranking well or keywords that are not performing as expected.
GSC also provides tools to help website owners optimize their site's performance in search results. For example, it can help to identify and fix technical issues such as broken links or crawl errors that may be affecting the site's search engine rankings. It can also provide data on how the site is being viewed on mobile devices and provide suggestions for improving mobile performance.
Topic: Secrets to Successful Data-Driven Marketing
As a marketer, you know the important role data plays when it comes to targeting and reaching new customers. But the truth is that most marketers see data as an obstacle. They find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin? We'll explore how marketers can maximize business value from data about customers and prospects. We'll look at how to keep data clean and fresh, and look how we can apply what the data is telling us.
Affiliate Summit Orlando Meetup Group: Google Analytics for Beginners
1. Google Analytics -- Basics
Affiliate Summit Meetup - Orlando
Pat Grady
RhinoFish Media
2. Outline:
This session is a general introduction to the basic areas and functioning of Google
Analytics, followed by Q&A. By demystifying the fundamentals, we'll set the stage
for future exploration of this complex and powerful analysis platform.
• Tracking Code Basics
• Tagging URLs
• Traffic Sources and Reporting Basics
• Events and Goals Basics
• Content Experiments Basics
3. What is Google Analytics?
• Google Analytics (GA) is a platform that collects
and organizes website visitor data.
• How visitor information is collected depends on
proper setup and URL tagging.
• GA is structured by Account, then Profiles – but
further granularity is available via filters,
segmenting, groupings and more.
• By analyzing data, users gain insights into where
site traffic came from, and what visitors do once
they arrive.
4. Google Analytics Is Complex
• GA is a modular analysis platform with hundreds of
features, most beyond this evening’s scope.
• The advanced features depend on every analyst having a
thorough understanding of basic data collection and
reporting.
• GA is constantly changing as our industry grows, features
are being added and enhanced at a remarkable pace – new
features for mobile, social, apps and real-time analysis, new
segmentation tools and new reporting tools.
• But there’s good news - there are very few “gurus” who
understand every aspect of GA, cementing the basics will
put you ahead of the majority of Analytics users.
5. Tracking Code Basics
• To identify incoming and existing traffic, a
simple script is added to every page of your
website.
• Most content platforms have a module where
you enter the script or your GA profile
number, and your traffic tracking code is then
automatically inserted onto every page.
• The question is, what does this code do?
6. What Does The Tracking Code Do?
1. Determine where a visitor came from (cell
phone analogy)
2. Collects information about the visitor’s browser
and device, their clicks, pages visited, actions
completed, and more.
These two sets of information, source and visit
data, are then compiled into an endless variety of
reports that can be analyzed.
7. Cell Phone Analogy
Let’s write a procedure for identifying an incoming phone call… seems trivial,
but it’s exactly analogous to how GA identifies the incoming traffic source.
1) Caller ID – receiver’s phone automatically
identifies who’s calling, based on the known phone
number of the caller.
2) Caller ID Override – the caller specifically tells
the receiver who they are, and the earlier
automatic Caller ID is ignored.
8. GA Script Identifies Traffic Source
1a) Referrer Header (Caller ID) – The referring site passed
along a referrer header, GA uses the referring domain as the
traffic source (ex: google.com).
1b) GA knows every search engine (ex: aol.com) and classifies
these known search referrer domains, as organic traffic.
1c) If the referrer is not a search engine, it’s classified as
“referred” traffic, from that domain.
2) Referrer Header Override (Caller ID Override) – If the
incoming URL contains tagged URL source data, GA then
ignores the referrer information, and classifies the source as
tagged.
9. How To Tag URLs for GA
• Example of Tagged URL:
o http://www.urchin.com/download.html?utm_sou
rce=newsletter4&utm_medium=email&utm_cam
paign=20121028
• Tool to Tag URLs:
o Google ‘how to tag URLs for Google Analytics’
o URL Builder
10. What Traffic Needs Tagging?
• If the referrer header won’t properly identify the traffic source, TAG IT!
• Thumb rule is… Tag all paid traffic and email. These are the most common sources of traffic where
the Caller ID will get it wrong, so tag these incoming URLs to override the referrer info.
• Email links aren’t on a webpage. Paid ads are on a variety of mixed ad servers. The referrer
detection technique will not work in these cases.
• If there are no URL tags AND the referrer header is not available, GA has no clue what the traffic
source is, so it is reported as: Source = (direct). Medium = (none). Keyword = (not provided).
Often referred to as “not set” by webmasters.
• Some search engines, for privacy reasons, block referrer information (including keyword data) when
users are securely (https) logged in.
• Examples of common “not set” traffic:
Privacy settings of browser
Privacy settings of referring domain
Blocked referrer headers
Direct type in traffic
Browser Bookmarks
11. Source Implies Visit, But What’s A Visit?
An arriving visitor starts a “visit”, but how does a “visit”
end?
1. Close your browser.
2. Remain idle for 30 minutes.
3. Arrive again from a different traffic Source.
Note: Returning from the same source (ex: 2nd search is
done, ad is clicked again) or an unknown source (“not
set” bookmark or direct type in), will not break the
previous session’s visit.
12. Reporting Basics
• Now that we understand how the traffic source is
determined, and that Analytics is collecting site
visit data for every page visited, let’s take a
scenario based approach to learning more about
reporting.
• Pat gets a phone call from a client, asking…
ManCaveSite.org
(rambling but informative discussion follows?)
13. Reporting Basics 2
• Let’s take a look at some referral visits, see if
we can put all of the pieces together.
• Client GA: Traffic Sources, Referrals
Understanding SAS, Facebook, Email, PayPal
• Search: “PayPal” for referring site
Holy cow that traffic converts well…
Or does it?
14. Events and Goals Basics
• We know how they got here, and what pages
they’re visiting, but what’s the point?
• The site owner wants them to do something –
buy, click, watch a video, download an app, email
their friends a link.
• By setting up Events and Goals, we can tie our
traffic and visitor actions and behaviors, into
what we want them to accomplish.
• Without Events and Goals, analysis of source and
visit data is a pointless exercise in futility!
15. Example Goals & Events
• Only stores have special GA Ecommerce Conversion Data, but any website can use
Goals and Events.
• Goals (page based) each GA Profile is limited to 20 Goals
o Sale (visited “receipt” page) URL (for web) or Screen (apps)
o Subscribed (visited newsletter signup confirmation page)
o Engaged (spent more than 10 minutes on your site) time on site, or in app
o Funnel Read (visited two consecutive specified pages) Pages/Visit (web) or Screens/Visit (app)
o Did Action (based on completed Events)
• Events (elements that aren’t page views)
o Flash web pages visits or interactions
o Video, game and music player interactions
o AJAX events
o File downloads
o Clicks on external links
More details about their differences
17. Recommended Articles
• Google’s Blog for Analytics
• Google URL Builder (Tag Links)
• Why Clean Source Tagging Is Worth Your Time
• How To: Google Analytics Installation For Novices & Beginners
• Understanding the Basics of Google Analytics
• How To Turn (Not Provided) Into Useful, Actionable Data
• Getting the Most Out of Google Analytics
• 6 Useful Ideas for Google Analytics Custom Reports
• 11 Google Analytics Tricks to Use for Your Website
• Analytics for Agencies #4 - Optimizing AdWords & Search
• Track Your Bing (MSN AdCenter) PPC Keyword Data in Analytics
• Occam's Razor by Avinash Kaushik
• How to Setup Goals in Google Analytics
• Conversion Goals and Events in Google Analytics: What’s The Difference and When To Use Them
• Introducing Multi-Channel Funnels
• 14 Ideas To Utilize Custom Variables For Search & Social Tracking
18. Pat Anticipates A Question (Probably From
Chuck) About Blocked Keyword Data
• Search engines are blocking referrer data, including
valuable keyword information.
• SEOs and Webmasters are rightfully chapped about this.
But other than being a hater, there’s not much you can do.
If the keyword info is removed from the referrer, it is not
available.
• But other useful data might be available.
• One such creative recovery tactic is to create a custom filter
for these cases, and gather alternative actionable data.
o Segment = a slice or subset of visitor data.
o Filter = modification (including exclusion) of certain visitor data.