This document discusses building an online marketing presence through affiliate marketing. It defines affiliate marketing and explains that it is part of a larger marketing strategy including pay per click advertising, media buys, social media, search engine optimization, and email marketing. It provides details on each of these marketing channels and emphasizes measuring return on investment to optimize campaigns. The document also provides considerations for running a successful affiliate program, such as building relationships with affiliates and providing tools, promotions, and tracking/reporting. It stresses evaluating an existing affiliate program to improve performance.