Rg guide

Affiliate Marketing
for UK Publishers.
Everything affiliates need to know about affiliate marketing in the UK.
Made with at RevGlue.com

Affiliate Marketing for UK Publishers
RevGlue
Table of Content
Introduction
Definition
Affiliate Marketing Without Website?
Proccess
Key Stakeholders
Payment Methods
Top Trends
History
Popular Niches
Is Affiliate Marketing a Mith?
Market Size
Key Terminologies
Most Profitable Niches for Affiliate Marketer
3 Common Scams
Pros & Cons
Affiliate Types
4 Types of Affiliate Products to Promote
10 Dont’s as an Affiliate Marketer
Key Stats
3
5
24
12
16
17
22
6
25
13
18
7
26
14
20
10
27
15
21
Top Affiliate Ad Types
Top UK Affiliate Networks
Top Affiliate API Data Types
Benefits of Becoming an Affiliate Marketer
Top Affiliate Website Verticals
How to Become an Affiliate Marketer?
Popular Publisher Models
28
32
29
33
30
35
31
Top Affiliate Websites in the UK
Top 10 Tips for Affiliate Marketing Success
Affiliate Tech & SaaS Platforms for Publishers
Common Affiliate Marketer Questions
Affiliate Marketing in the Digital Marketing Mix
Useful Links to Learn Affiliate Marketing
Affiliate Websites Promotional Strategy
37
43
39
44
40
47
41

RevGlue 3
Introduction
This guide is created by RevGlue.com team
to help aspiring affiliates understand
the basics of affiliate marketing and
kick start their affiliate marketing journey.
The guide emphasises mainly on the UK
affiliate marketing industry with practical
information, tips, trends, and statistics.
UK publishers including affiliates, social media
influencers, bloggers, mobile application & browser
extension developers and other digital publishers
can use this guide to learn about UK affiliate
marketing industry and how they can setup new
affiliate marketing business as a publisher.

RevGlue
Affiliate marketing is a performance-based
advertisingmodelwhereecommercestores
pay a commission on each successful
conversion to an affiliate.
Essentially, an affiliate earns an agreed commission
for each sale by directing potential customers to the
retailer who may purchase the suggested product
or a service. Just without holding any stock, having
to fulfil orders, or deal with customer services, the
affiliates can generate revenue on each sale that
are tracked via the affiliate campaigns and enables
the commissions to be dynamically calculated.
Definition
5
Browse Deals
Shop
Earn Commison

RevGlue
History
Although the practice of paying commission for a referral
is probably as old as business itself, affiliate marketing
as we know it today came about in 1989.
William J. Tobin, the founder of PC Flowers & Gifts,
patented the idea shortly after launching its affiliate
marketing program on the Prodigy Network. By 1995,
they had over 2,600 affiliate marketers promoting their
products and making money.
1996 was a historical year for the affiliate marketing
industry. Two major events would change the affiliate
business forever. Due to the success of the commission-
based business model, Tobin filed for a patent for affiliate
marketing and tracking. That same year, Amazon
launched ther affiliate program in the USA.
Amazon affiliate program was launched in 1994 and
there after, developed to what is called Amazon’s
Associates Program. It was not the first program
of its kind, but it definitely became the standard of
successful affiliate marketing.
Launch of Amazon Affiliate Program
6

RevGlue
Key Terminologies
The digital marketing space is filled with acronyms, terms and concepts and these can be difficult concepts to
remember. We got your back! We are sharing affiliate marketing terms you should know.
7
May refer to cost per action and cost per acquisition.
CPA is a payment model in which affiliates are paid
for a specified action. An action can for instance be to
generate a lead or a sale.
Cost per click refers to another payment model
according to which advertisers pay their affiliates per
received click.
CPA
CPC
Cost per lead is closely related to CPA, referring to the
specified action of generating a lead. In CPL Affiliate
programs the potencial customer may not make an
instant payment but initially fills in a form for additinal
information or compare services that may end up
purchasing it at a later stage.
CPL
The technical term cost per mille refers to cost per
thousand impressions. In this case, the advertiser pays
a given price per thousand impression.
CPM
A contact with the potential of becoming a customer.
Lead rate is the percentage of leads received from the
total number of unique clicks. If 1,000 unique clicks have
turned in to 10 leads, your LR is 1%.
Leads ÷ number of unique clicks = LR
LEAD
LR

RevGlue 8
The click through rate shows how often people who
see your advertising end up clicking it. If you have 1,000
website visitors to your blog, and 100 click your ad, your
CTR is 10%.
Clicks ÷ impressions = CTR
CTR
API stands for application programming interface. The
API is a set of functions and procedures used by affiliates
or advertisers who want to get automated data from
Adtraction’s system instead of manually signing in and
acquire reports.
API
Conversion rate is the percentage that completes a
desired action out of the total number of clicks. If your
tracking link has had 10,000 clicks and you have had 100
sales, your conversion rate is 1%.
Conversions ÷ clicks = CTR
CR
Earnings per click is what you earn on average for each
unique click sent. If you earn 1.000 and have 10.000
clicks, your EPC will be 0,1. Earnings ÷ number of unique
clicks = EPC.
Tech alert! EPI, or enhanced publisher information,
allows you to create custom parameters behind your
tracking link. By using EPI in your tracking links, you can
send your own information to Adtraction’s system which
will be shown in the Transaction report of your account.
EPC
EPI
A tracking pixel is a code snippet that allows the tracking
of visitor behavior on a website. When a user visits a
website, a pixel is loaded. Tracking pixels let advertisers
acquire data for online marketing, web analysis or email
marketing.
PIXEL
A tracking link, often referred to as affiliate link is a
unique URL to which an affiliate sends an audience for
a particular offer.
TRACKING LINK
Normally refers to a website internal page links such as
a product or service page link but not the home page.
DEEP LINK

RevGlue
Closely related to CPC, PPC stands for pay-per-click
and refers to a model in which advertisers pay a fee for
each click on one of their ads.
Google Analytics is a free web analytics tool that
generates detailed statistics of your website visitors.
Google Tag Manager is a tool that allows you to manage
and deploy snippets of code or tracking pixels on your
website without requiring code modification.
Google Trends is a search trend feature provided
by Google. The feature provides information of how
frequently a specific term is entered in to Google’s
search engine during a given time period.
Affiliate network is a digital marketing tech company
that facilitates the affiliate marketing campaign process
between the ecommerce stores and the affiliates. The
affiliate networks such as Admitad.com provides full set
of services to both parties in the process.
PPC
Google Analytics
Google Tag Manager
Google Trends
Affiliate Network
9
Short for search engine optimisation. SEO concerns the
process of increasing the quantity and quality of traffic
to your website through organic search engine results
Cookie is a text file stores on the user machine that
keeps track of the user journey on the advertiser website
such as his last visit time, date, and unique tracking ids.
These are used to track an affiliate website user by the
tracking software.
This is database driven tracking mechanism for the
same purpose as the cookie but is managed with the
programming language and the database entries.
SEO
COOKIE
SESSION

RevGlue
Affiliate Types
10
Affiliates using SEO and PPC arbtitage. PPC affiliates
attract traffic from top search engines on lower CPC
rates to convert them on higher CPA, CPC or CPL rates
to make their campaings profitable.
Over 100 million bloggers in the world rely on affiliate
marketing to monetise thier blogs contents.
Influencers seek affiliate deals to earn passive income
from their social media followers, groups, forums and
communities.
Affiliates specialised in generating leads mainly for
CPL programs.
Building email lists to send latest offers and deals is
still active by large publichers.
Review a website and monetise link for users is
common review website monetisation strategy.
Probably the most popular affiliate type seeking
discount and last minute deals, offers and coupons.
Search Affiliates
Lead Genaration Affiliates
Blogger Affiliates
Social Media Influencer Affiliates
Email Marketing Affiliates
Review Websites Affiliates
Discounts & Coupons Affiliates

RevGlue
Affiliate Types
11
Cashback is a huge business and affiliates know how to
build a cashback brand with affiliate marketing.
Large publishing websites wirting unique contents and
use affiliate marketing to monetise their web and mobile
channels.
More sophisticated affiliates build comparison websites.
Sub-networks such as RevGlue make affiliate marketing
easy for affiliates with unqiue set of b2b tools. These
tools support publishers for rapid monetisation
including simple affiliate website setup and dynamically
aggregate affiliate contents on their web, mobile or
social channels.
Incentivesed Affiliates
Content Affiliates
Comparison Datafeed Affiliates
SaaS Network

RevGlue
Process
12
Affiliate marketing is the process by which an affiliate
earns a commission for marketing another person’s or
company’s products. The affiliate sends the potencial
customer to the store to make a purchase and earns a
commission on each successful sale.
Customer
Affiliate
Website
Affiliate
Network
Eccomerce
Store
Potential customer looking for a
deal or offer on the internet i-e
google.
Affiliate Campaign Management
Central hub for affiliates and
ecommerce retailers.
Customer makes a purchase on
an ecommerce store.
An affiliate website shows up with
a coupon, cashback or a reduced
product in the search results.
Customer Clicks
The affiliate has signed up with the affiliate campaign
for the ecommerce store on an affiliate network to
send potential customers to the ecommerce stores. Customer
clicks on the affiliate website link, banner or product info to buy
or explore the product details and is directed to the ecommerce
store via the affiliate network.
Ships Product to Customer
Affiliate earn
commission for
successful sales from
the affiliate network.
Customer buy &
converts.
Customer
sent to
ecommerce
store

RevGlue
Affiliate Marketing Scam - Myth or Truth?
13
The myth that affiliate marketing is a scam
and offers a low value resource of traffic and
sales is simply not valid. The truth is that
affiliate programs can be as high value as
those running the affiliate program market.
Even prior to working with an affiliate program, affiliate
marketing offers a strong opportunity for businesses
to quickly expand their reach to fresh audiences and
acquire new customers through partnerships.
Old school affiliate programs
experienced pain and fraud due
to the popularity of black hat
methods, such as:
Old school affiliate programs experienced pain and
fraud due to the popularity of black hat methods, such
as: Many brands with affiliate programs could not
determine if their affiliate traffic were incrementally
lifting sales or just milking the brand’s marketing spend.
Neglected affiliate programs can still suffer the same
issues. However, the with the tech advancement in
tracking and attribution models in affiliate marketing,
the affiliate programs of today now offer more value
than ever before.
Cookie Suffing Trademark
Typosquatting Infringement
Spam Infringement
Black hat SEO Brandjacking
Fake IP Fraud
Link-farms

RevGlue
3 Common Scams
14
We’ll explore the “too good to be true” claims that some affiliate marketing programs make, and
explain why they can be dangerous.
Get Rich Quick Schemes Fake Products or Services
Pay to Join Programs
Aside from winning the lottery, there’s
just no such thing as getting rich quick.
As great as affiliate marketing programs
are, you’re not going to become a
millionaire overnight. Unfortunately, that
doesn’t stop scammers from implying
that you will. They take advantage
of the fact that people are looking to
make money, and oversell the services
they offer. Get-rich-quick schemes will
also push the idea that you can make
thousands of dollars in a short period
of time. Again, this simply isn’t possible.
Instead.
In affiliate programs, marketers make
money by promoting products or
services created by other (often much
larger) companies. Sometimes,
scammers will create fake products or
services, and promote them under the
name of a well-established business.
Unsuspecting marketers may then
assume that the deal is credible –
especially since false programs can
be very thorough. Scammers will often
craft full product catalogs, and write
fake customer reviews for each offering.
Another common affiliate marketing
scam is asking people to pay for their
memberships. Again, this is an easy
trap to fall into. At a first glance, it might
make sense that you have to pay in
order to join a company’s program.
However, most credible affiliate
schemes are completely free to join.
This is because you are effectively going
to be working for the company that has
set the program up. You wouldn’t pay to
work a real-world job, so you shouldn’t
do so when getting started with affiliate
marketing.

RevGlue
10 Dont’s as an Affiliate Marketer
15
1 Do not use black hat SEO strategies. 6
2
Do not build email list without users being
opt-in. 7
Do not ignore Chrome updates that could be
game changer.
3
Do not buy emails from brokers to send
promotional newsletters. 8
4
Do not use brand related keywords in your
PPC campaings. 9
Do not only concentrate on popular niches
and sectors.
5
Do not ignore brand T&C’s for affiliates and
GDPR compliance regulations. 10
Do not run non-complaint campaings on
your ads.
Do not be afraid to code yourself.
Do not rush as you will not get rich overnight.
You can start affiliate marketing today but there are ten things you must understand and avoid.

RevGlue
Key Stakeholders
16
In affiliate marketing there are several stakeholders or parties involved to complete the process but
the core affiliate marketing involves four stakeholders.
The Advertiser or Ecommerce Store The Affiliate Network
The Consumer
The Affiliate or Publisher
This is the brand or retailer
who wants to sell a product or
service.
The central hub or software
to connect, track and enable
transactions between the
ecommerce store and the affiliate.
The person who visits the Affiliate’s
website, clicks a link or banner
and buys the product from the
ecommerce store.
The website that drives traffic to
the ecommerce website.

RevGlue
Payment Methods
17
Most common payment methods used in affiliate marketing are pay per sale and pay per lead.
Pay per click is also available on limited programs.
Pay Per Lead or Enquiry Pay Per Click (PPC)
Pay Per Sale
(Fixed or Percentage)
A form of partnership between an
online merchant and the publisher
to drive potential customers to the
merchant and publishers gets paid
a fixed amount for each successful
lead or an enquiry.
An online advertisement pricing
system where the publisher or
website owner paid a percentage
or fixed amount based on the
customer’s order value or items.
An internet advertising model used
to drive traffic to websites, in which
an advertiser pays a publisher
when the ad is clicked.

RevGlue
UK Market Size -
Global Comparison
18
Affiliate marketing global market is worth over $12 billion.
USA Germany
UK ROTW
39% 11%
15% 35%
$4.5B $1.3B
$1.7B
UK has surpassed Germany in affiliate marketing in 2020 and stands as the second biggest
affiliate marketing industry.
Global Affiliate Marketing Share by Revenue in 2020.

RevGlue
UK Market Size
19
UK Local Affiliate
Market Statistics and Figures
UKhasspent£510milliononaffiliatemarketing
in 2019.
UK has 5.24% of the world affiliate marketers.
The UK affiliate market now has a growth rate
of 8.4% year to year.
The UK affiliate market is now worth $1.7B with
15% increase annually.
UK generated £8.4 billion in online sales in
2019.
Affiliate programs generate 15%–30% of all
sales for advertisers.
81% of UK ecommerce stores have adobted
affiliate marketing.
More than 50% of affiliate-referred traffic
comes from mobile devices.
Retail ecommerce sales in the UK reached
£106.46 billion ($141.93 billion) in 2019,
accounting for 22.3% of total retail sales. By
2023 that share will rise to 27.9%.
Last year, affiliate marketing was estimated
to have driven returns of £16 per £1 spent in
commission.

RevGlue
Pros & Cons
20
Low barriers to entry. Could be lonely working alone from home.
Cost effective and low upfront costs. Less control over your schedule.
Work from anywhere and be your own boss. Procrastination kicks in.
Performance based rewards without limits. You don’t earn upfront.
You don’t have to be an expert to begin.
Passive income with unlimited earning
potential
Requires lots of patience and motivation.
Lots of competition from other publishers.
No customer service, inventory, quereies,
warehouse or delivery is required.
You have to spend time and money to make
it work. Its not actually free.
Pros Cons
UK Affiliate marketing industry has pros and cons similar to other digital marketing sectors. The
significant ones are:

RevGlue
Key Stats
21
U.K. Affiliate Marketing Now Drives 1 Percent Of
The Country’s GDP.
UK Growth In Sales Up 9.2 Percent with £16
return on every £1 invested.
81 Percent Of Brands Have Adopted Affiliate
Marketing.
20PercentOfPublishers’RevenueIsGenerated
Via Affiliate Marketing.
Affiliate Marketing Is Generating 16 Percent Of
All Online Orders.
One Influencer Generated $7 Million In Affiliate
Marketing Annually.
The Most Popular Affiliate Marketing Category
Is Fashion.
For 38% Of Marketers, Affiliate Marketing is
Top Acquisition Channel.
Affiliate Marketing Search Interest Grew 30
Percent In One Year.
15%ofTotalDigitalMediaRevenueisGenerated
from Affiliate Marketing.
The top 10 most astonishing affiliate marketing statistics every publisher must know.

RevGlue
Top Trends
Social Media is upbringing new influencers every day
who aim to monetise their content through affiliate
marketing. The preferred channel choices are Facebook,
Twitter, Instagram, Pinterest, TikTok, and others. This
trend covers micro to mega influencers.
Data and process automation is already an integral
part of affiliate marketing while the implementation of
AI will further advance the approach. New monetisation
modules will be created for which machine learning for
larger sets of data in affiliate marketing is on-going.
New SaaS affiliate tracking platforms and sub-network
technologies as RevGlue.com are gaining popularity
and making affiliate marketing easier for publishers.
These platforms are the central hub between publishers
and affiliate networks for tech support.
Affiliate reporting and tracking have improvised the
ability to track every single impression, click, and
conversion on multiple devices at the same time. This
enables the publishers to make informed decisions on
advertising costs.
Amongst all the changes taking place in Affiliate market industry, some of the top growing affiliate marketing trends
are as follows:
Influencer Marketing Automation and AI
Rise of SaaS and Sub-networks Improved Affiliate Reporting and Tracking
22

RevGlue
BillionsofuserswatchshortvideosinaroutineonYouTube
and other platforms. TikTok is the newest amongst these
platforms which are giving rise to emerging influencers
and providing opportunities to businesses and brands
in achieving desired target audience.
GDPR policies will continue to push affiliate marketing
industry towards strict user data privacy and adopting
user consent for communication and promotion.
More than 50% of users are making buying decisions over
their mobile phones. Push notifications are supporting
getting the message and brand out in front of their
targeted audience. Mobile usage and more possibilities
for affiliate marketing via mobile will continue to grow in
the coming years.
Chrome’s ban on various ad formats helps the affiliate
marketing industry try the latest ad formats on diversified
platforms and devices.
Videos GDPR For Personal Data
Mobile Domination New Ad Formats
23
Top Trends

RevGlue
Affiliate Marketing
Without Website?
24
You don’t need a starting capital. You don’t need experience. You don’t need an office. You don’t need a community.
Heck, you don’t even need a website! Here are ten ways you can start affiliate marketing without an affiliate website.
Explore this topic in detail on our latest infographic at www.revglue.com/blog
Write on Free Web
Forums and in User
Comment Sections.
Write Product
Reviews in
Classified and
Review Sites
Run PPC Artbritag
Campaigns on
Google.
Work with Affiliate
Programs that Don’t
Require a Website.
Write an e-Book,
eGuide or Run a
Webinar or Podcast.
Publish on Free
Social Media
Groups and Pages.
Create Paid Native
Ads for Web &
Mobile.
Write Content on
Free Publishing
Forums Like Medium
or Quora.
Create a YouTube
Channel & Add
Comments in Other
Videos.
Build an Email List
and Start Email
Marketing.

RevGlue
Popular Niches
Fashion Sports Gifts
Wellness Travel
18.7% 14.6% 7.5%
13.7% 8.6%
25
Finding a profitable niche in any affiliate marketing business is vital to success. It removes the confusion and
struggle and hastens the reward for your hard work.

RevGlue
Most Profitable Niches for
Affiliate Marketer
26
Most profitable niches in affiliate marketing can be classified into these types.
Learn more at www.revglue.com/blog-detail/57-most-profitable-niches-for-affiliate-marketers-infographic
Home &
Family Niches
Health &
Fitness Niches
Hobby Niches
Photography
Travel
Sports Betting
Event Tickets
Casino
Home Security
Coffee
Baby Products
Dogs
Gardening
Weight Loss
Fitness
Yoga
Organic
Nutrition & Vegan
Money Niches
Debt Settlement
Bitcoin
Investing
Credit Card
Mortgage
Alternative
Niches
CBD
Marijuana
Essential oils
Herbal
Personal Development
Lifestyle
Niches
Luxury Cruises
Travel
Airlines
Online Dating
Fashion & Beauty
Tech Niches
VPN & SaaS
Gaming
Software
Web Hosting
WordPress
Sports
Outdoor Sports
Indoor Sports
Team Sports
Winter Sports
Tennis

RevGlue
Hosted Professional
Services
Online Courses Digital Downloads
Designers
Content Marketing
Hosting Solutions
Creative Businesses
SaaS Businesses
Hosting Companies
Membership Sites
Consulting
Accounting
Finance
Home Appliances
Electronics
Book
Furniture
Toys
Food and Grocery
Pro Online Education
Online Degrees
Short Online Courses
Technical Online
Courses
Executive Online
Courses
Fashion
Beauty
Sports
Grocery
Mobiles
27
Four Types of Affiliate Products
to Promote
You can decide which type of affiliate product you would like to promote. Each type has unique product lines, user
types, frequency of purchasing patterns, commission rates and payment methods
Digital Downloads
Books or ebooks
Software
Mobile Applications
Music
Movies
TV Shows

RevGlue 28
Top Affiliate Ad Types
You can choose from four types of advertisements. Each advertisement type has its pros and cons and you must
weigh down the ins and outs before making the first-ever affiliate campaign for Instagram.
Native Ads Display Ads
Pop Ads Push Ads
Native ads match the look, feel,
and functionality of the media
format in which they appear. You
can find them on social media
feeds and highquality pages,
such as CNN.com. Native ads
require more effort on your side,
but they also offer high payouts.
Display ad is pretty much a
blanket term that includes every
visual ad placed on a website.
You can find them anywhere
on the Internet, unless there’s
AdBlock. These banner ads in a
graphic or text form are simple
and often flashy.
Pop ads are simple, cheap, and
eyecatching. The only problem is
that users from Tier 1-2 countries
have developed banner blindness
against pops, and the payouts for
Tier 3 geos are… less than perfect.
Still, pops are a great starting
point for beginners.
Also great for newbies! Slightly
more challenging than pops,
push ads certainly require you
to show some creativity towards
content. They will only appear to
users who have agreed to receive
notifications.
RevAds for Publisher
Create dinamyc ads for your website or mobile apps with flexible sizes, fresh content and countless
styling choices. Use millions of products and banners for your banner widget and publish them instantly
and with a commission on every sale.
GET STARTED NOW

RevGlue 29
Top Affiliate API Data Types
Below are the top API data types you can use in your affiliate website project.
Coupons Product Feeds Daily Deals Mobile
Comparison
Affiliate Data Sets
RevGlue offers latest and structured content for your affiliate projects including UK stores, coupons,
banners, cashbacks, daily deals, mobile comparison, broadband & TV and product feeds.
GET STARTED NOW

RevGlue 30
Top Affiliate Website Verticals
Below are the top API data types you can use in your affiliate website project.
Dating
Wellnes & Beauty
Adult
Ecommerce
Finance
Online Gaming
Sweepstakes
Travel

RevGlue
Popular Publisher Models
31
You will need to choose an affiliate module depending on your affiliate niche and based on your affiliate project.
Here are the Top Five UK Publisher Models.
Coupons
& Discount
Cashback
& Loyality
Bloggers &
Influencers
Data Feeds &
Comparison
Mobile
Publishers

RevGlue 32
Top UK Affiliate Networks
Affiliates can have access to leading affiliate programs from these top UK affiliate networks.
www.awin.com
www.tradedoubler.com
www.admitad.com/gb/
www.webgains.com
www.cj.com
www.tradetracker.com
www.impact.com
www.rakutenadvertising.com
www.affiliatefuture.com

RevGlue
Benefits of Becoming
an Affiliate Marketer
Affiliate marketing is a already billion dollar industry
having successful multi-million dollar exits.
You can work 10 hours a week or 100 hours a week, invest
£100 a week or a million a week, your earning will be
based on the performance that is linked to the number
of hours you put in, your marketing budget, and the
conversion rates you achieve from various niches.
It is easy to join the industry as an affiliate at a very low
cost because there are no barriers to entry.
You don’t have to be a tech or marketing guru to start
your career in affiliate marketing. You can learn along
the way as most affiliates.
To help you understand the real benefits of affiliate
marketing, we’ve created a list of the top 8 benefits of
affiliate marketing:
Billion Dollar Industry
Perfomance Based Rewards
Low Barriers to Entry
No Specialist Expertise
33
1
3
2
4

RevGlue
Benefits of Becoming
an Affiliate Marketer
You don’t need to break your bank to setup an affiliate
project or manage it on monthly basis. You can even
setup your affiliate business without an affiliate website.
You are referring relevant customers to the ecommerce
stores so you don’t need to own the inventory to manage
thecustomerserviceordelivery.Simplyearncommission
from each user that you refer to the ecommerce store
who makes a successful sale.
Work in your own time from anywhere in the world. All
you need is a laptop and an internet connection to start.
Earn while you sleep because your affiliate website or
marketing campaigns are running 24 hours. You can
start from £10 a day earning to building a multi-million
dollar empire as seen in the industry in the last decade.
Low Investment & Business Costs
No Warehouse or Customer Service
Convenience & Flexibility
Passive Income - The Sky’s is the Limit
34
5 7
6 8

RevGlue
How to Become an
Affiliate Marketer?
Choose a product or a service you have knowledge of,
passion for, or you like as a hobby. Turn your interest
into a business.
Decide if you need a comparison website, cashback,
coupons, a content blog or another site or platform that
can help you build your brand and on which you can
drive traffic to redirect to the relevant stores.
Carry a research on the customer demand of the
product/service. Find the top ten stores selling the same
product and understand what commissions are offered
to publishers for the sale.
Choose a product or service that offers highest earning
potential. Start your process with a deep understanding
of the market, write down all the stores, commissions
offered, and the terms and conditions of the affiliate
programs they use to drive users.
Choose a Product or Service Niche
Setup the Website or Blog
Research on the Scope & Earning Potential
Find the Products and Stores to Promote
35
1
3
2 4

RevGlue
How to Become an
Affiliate Marketer?
Apply for the affiliate programs, build good relations
with their affiliate managers and learn through their
experiences on how to maximize your earning potential.
Track each and every click and commission earned.
Use the earned money wisely in setting your business
for growth and optimise the campaigns to make them
profitable.
Four key strategies are important for affiliates to drive
traffic. Write unique content that search engine loves.
Promote your content and website via SEO, PPC arbitrage,
and build an email list to convert the same users into
potential leads.
To obtain relevant users, understand the channels you
must invest in for your website marketing. Using the
right promotional channels and setting up relevant
campaigns is the key to obtain highly convertible
customers.
Apply for the Affiliate Programs Directly
or on Affiliate Networks
Earn Commissions on Each Sale
Write Unique Content in Your Niche
Start Promoting Your Content
36
5 7
6 8

RevGlue
37
www.topcashback.co.uk www.myvouchercodes.co.uk
www.quidco.com www.vouchercodes.co.uk
www.nectar.com www.netvouchercodes.co.uk
www.boom25.com www.vouchercloud.com
www.alajr.org.uk www.savoo.co.uk
Casback Sites Discount Coupons
%

RevGlue
38
www.slickukdeals.co.uk www.uk.trustpilot.com
www.hotukdeals.com www.reviews.co.uk
www.latestdeals.co.uk www.gocompare.com
www.mobile-phones.co.uk www.moneysupermarket.com
www.broadbandchoices.co.uk www.comparethemarket.com
Deals and Price Comparison Reviews & Others
%

RevGlue
Tech & SaaS Monetisation
Platforms for Publishers
39
RevGlue
Skimlinks
AdGoal
Viglink
RevGlue tools enable affiliate and online
publishers to monetise their websites, blogs,
and mobile apps easily.
www.RevGlue.com
Skimlinks is the content monetisation platform
for online publishers.
www.skimlinks.com
AdGoal provides SmartLink, SmartSocial,
Univeral Search and API solutions to online
publishers.
www.adgoal.de/en/
Outbound-traffic monetisation service for
publishers, forums, and bloggers.
www.viglink.com

RevGlue
Affiliate Marketing in the
Digital Marketing Mix
40
Affiliate marketing accounts for 20% of all ecommerce sales for UK retailers that is expected to increase by 25%
by 2022.
Digital
Marketing
Mix
Social
Media
Marketing
PPC
Display
Advertising
SEO
Affiliate
Marketing
Pragmatic
Marketing
Email
Marketing
Mobile
Marketing
Content
Marketing
Remarketing

RevGlue
Affiliate Websites
Promotional Strategy
Post your brand on social media groups, create your
own groups and pages on top social media channels
to build loyal followers. Present latest offers and deals to
them and build social media community. Advertise with
social media paid campaigns to attract new followers.
SEO will compliment your content marketing strategy
and help you gain competitive advance on Google
with relevant keywords. Make sure you find the relevant
keywords to write unique content and build quality links.
Invest in your PPC campaigns for quick wins.
Research for top performing keywords in your niche,
allocate budget, track each click and optimise
campaign to get the higher conversion rates and ROI.
Write unique and relevant content for your affiliate
website that could include blog posts, videos, webinars,
podcasts that will bring new users.
Content Marketing PPC Arbitrage
41
Affiliate marketing accounts for 20% of all ecommerce sales for UK retailers that is expected to increase by 25%
by 2022.
Search Engine Optimization (SEO) Webinars and YouTube

RevGlue
Affiliate Websites
Promotional Strategy
Build your site email list with lead management, relevant
promotional ads so you can send weekly special offers
to your loyal customers.
Social media marketing is the use of social media
platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing
are still dominant.
Native ads could be purchased from the native ad
networks and normally they do not have restrictions
for affiliates to promote their websites. Some niches in
native ads can bring in higher ROI.
Native Ads Social Media Marketing
42
Email Marketing

RevGlue 43
You have to be highly passionate about the
niche or sector you choose to promote as an
affiliate marketer.
Find a right tech partner like RevGlue for all
youtechrequirementssoyoucanconcentrate
on marketing and conversions.
Do not rush, take baby steps. Try again, test
and try again. Your consistency is important.
Don’t keep all the eggs in one basket. Try
different product niches in affiliate marketing.
Enjoy small wins and keep working hard and
smart. Never give up.
Eat healthy, drink water and exercise daily to
keep your body and mind active.
Never stop learning. Follow the top affiliates
marketing blogs, forums, and super affiliates
and affiliate network blogs.
Don’t keep all the eggs on one basket. Try
different products and niches for affiliate
marketing.
Understand the research process on the niche,
product or sector you choose to promote as
an affiliate marketer.
Build valuable contacts in the industry and
start building your own A team.
Top 10 Tips for Affiliate Marketing
Success
There is no right formula for affiliate marketing success but we can identify and present some tips based on our
experience in the industry.

RevGlue
Common Affiliate Marketer
Questions
Affiliate marketing is a performance based marketing
channel where affiliates are paid commission for driving
traffic to ecommerce retailers when their referred users
make successful sales.
The retailer provides affiliate program and terms to
the affiliate. Generally, the affiliate makes the request
to the affiliate network for joining the affiliate program.
This starts the process of product, service, or website
promotion and earning commission.
Please go through the links provided in “Useful Links to
Learn Affiliate Marketing” to learn more.
An affiliate network works as a central tech and
communication hub between the publisher and the
ecommerce store. The benefit of the affiliate network
to the publisher is that he can join multiple affiliate
programs from ecommerce stores at one platform. The
benefit to the ecommerce store to setup an affiliate
program on an affiliate network is that they can get
instant access to large pool of affiliates.
What is affiliate marketing?
2. What is an affiliate program?
How can I learn more about
affiliate marketing?
What is an affiliate network?
44
1 3
2
4

RevGlue
Questions
There is no limit on the earnings. Part time affiliates
can make as little as £100 a month while full time
professional affiliates can generate even millions
of pounds in commission every month. The earning
depends entirely on the knowledge acquired and used
in generating relevant traffic and directing the traffic to
the ecommerce stores that prove to be beneficial.
RevGlue provides dynamic set of tools and modules
to help you kick start affiliate marketing career. Learn
more from our blog, videos, webinars or talk to us. We
are happy to discuss it with you.
Learn some tech skills such as web design, SEO, PPC,
content marketing, creative writing skills, understand
user web funnels, analytics and reporting.
You can certainly build a great successful career in
affiliate marketing while working from home. Have
access to a laptop and internet? Then as long as you
have a small budget and the time to practice, learn and
optimise your campaigns, you are good to go!
How much can I earn as an affiliate?
How RevGlue can help me start
a career in affiliate marketing?
What other skills do I need as an
affiliate marketer?
Can I make this a carrer and
work from home?
45
5 7
6 8

RevGlue
Questions
Convert your passion into knowledge and start from
product or a brand niche with a blog or simply start
promoting the links on social media.
Let RevGlue help you walk through the process and
help you understand affiliate marketing. We assist and
inspire affiliates in taking a start in affiliating marketing
career with simple tools but continuous success. Let us
talk you 1:1 and help you understand.
What type of program should I start with?
I am still not sure and need more help.
46
9
10
?
?

RevGlue
Useful Links to Learn Affiliate
Marketing
47
www.performancein.com www.awin.com/gb/affiliate-marketing
www.affiliateinsider.com www.junctioncj.com/en-gb
www.stmforum.com www.webgains.com/public/en/blog
www.admitad.academy/en/ www.tradedoubler.com/en/blog
www.affiliatefix.com www.tradetracker.com/blog
Blogs and Forums Affiliate Networks

RevGlue
Useful Links to Learn Affiliate
Marketing
48
www.wealthyaffiliate.com
www.neilpatel.com/what-is-affiliate-marketing
Social Platforms Others
www.facebook.com
www.linkedin.com
www.twitter.com www.iabuk.com
www.pinterest.com www.ahrefs.com/blog/affiliate-marketing
www.instagram.com www.digitalmarketingu.net

RevSocial
Affiliate Data Sets
WordPress Plugin
WordPress Templates
Affiliate Networks Stats
All in One Affiliate Packages
RevLinks
RevAds
RevEmbed
RevImage
Tools for Affiliates Tools for Publishers
RevGlue is an affiliate monetisation SaaS network that offer tools to make affiliate marketing simple for experienced
and aspiring affiliates. Create new cashback, mobile comparison, broadband comparison, daily deals aggregation
or discount voucher websites in minutes or monetise existing websites, blogs & mobile apps with RevGlue tools.
GET STARTED NOW FOR FREE GET STARTED NOW FOR FREE

Tools for Affiliates
Subscribe with RevGlue affiliate tools on monthly subscription for data, stats and all in one packages or download
WordPress free plugin to setup you next affiliate project.
Affiliate Data Sets WordPress Templates
Affiliate Network Stats WordPress Plugins
Create your coupons, cashback
or mobile comparison website
with RevGlue structured data sets
and earn 100% commission from
top UK affiliate networks.
Buy your WordPress affiliate
website new template for only
£199, fully compatible with
RevGlue WordPress plugins.
Aggregate all your UK affiliate
networks sales and conversion
stats under one panel and export
in a single csv, Json or xml file.
Download free WordPress plugin
and create your cashback,
coupons, daily deals and more
affiliate websites in minutes.
All in one Affiliate packages
Looking for a tech partner to setup ad support your next affiliate project? Let RevGlue create, host and
manage your next affiliate website on a simple yearly contract.
LEARN MORE
LEARN MORE
LEARN MORE
LEARN MORE
LEARN MORE

Tools for Publishers
Are you a social media influencer, blogger or a content writer and wish to monetise your web, social or mobile
channels. Try RevGlue publisher tools absolutely free and easy to use.
Note: All publisher tools are offered on revenue share basis.
RevSocial RevImage
RevAds RevLinks
Monetise your social media
followers, groups and forums with
millions of deals and offers that
you can share with a click of a
button.
Convert all your blog, website
or social media images into
ecommerce images and earn
commission on each sale.
Create static, banner or product
ads that are fully customisable
for your websites, social media
channels or mobile apps.
Are you a WordPress blogger or
content writer? Install a simple
piece of code on your website
or blog and convert all your
keywords and links into paid links.
RevEmbed
Do you want to setup a coupons, cashback, mobile comparison or other affiliate websites absolutely
free and fully managed by us? Try our RevEmbed tool today. Create dynamic affiliate websites free
and does not require any data or tech management.
TRY DEMO
TRY DEMO
TRY DEMO
TRY DEMO
TRY DEMO

Affiliate Bespoke Project Development Service
RevGlue Happy Customers
Hire affiliate cms development specialised team of designers, developers and project managers for your next
affiliate project. We support international affiliates with their bespoke affiliate projects design and development in
multiple languages, currencies and counties.
Affiliate Website Development Affiliate Browser Extensions
Affiliate Mobile Applications
RevGlue offers fully automated,
dynamic and independent affiliate
project solution that is customised
according to client specific
requirements for all types of affiliate
websites.
RevGlue offers hybrid or native mobile
application development service to
affiliates for their cashback, coupons,
price comparison engines or other
affiliate exsisting or new projects.
RevGlue affiliate tech team can
develop Chrome, Safari or Firefox
browser extensions for your affiliate
projects.
www.kabnkash.com
Kabnkash
Kdeals
www.kdeals.com www.slickukdeals.co.uk
Slickukdeals
www.ilikeoffers.co.uk
Ilikeoffers
www.alajr.org.uk
AlAjr

Let’s Discuss
Your Next Affiliate Project
CONNECT US
Email us on connect@RevGlue.com or click on Connect Us button
and discuss your affiliate project requirements.

Thank you for reading RevGlue e-guide for affiliates.
Browse RevGlue blog and read latest
tricks and tips on affiliate marketing and
RevGlue tools.
Watch RevGlue videos on how to use
each tool and learn about the industry
with our latest webinars.
https://www.revglue.com/blog https://www.revglue.com/
learn-affiliate-marketing

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