AEM 6.2 Assets has numerous features that deliver compelling business value for your clients. At the same time, learning how leverage Assets features can be time consuming and difficult. This session will demonstrate how to take advantage of AEM Assets capabilities and demonstrate key use cases and reference solutions for building world-class Responsive Web Sites.

1. 1
Crea%ng engaging experiences at scale
AEM – Assets

2. 2
Agenda
1. Introduc%ons
2. Engaging experiences
3. Understanding Assets
4. Assessing asset requirements
5. Building asset management components
6. Bringing it all together

3. 3
CORPORATE OVERVIEW
VirtusaPolaris is a rapidly growing organiza>on offering digital consul>ng,
innova>on and transforma>on services
Public
(NASDAQ: VRTU)
23% CAGR Over the past 10 years
$600M*
Revenue FY’16
200+*
Enterprise Clients
19,000*
Employees
50
Offices in North
America, Europe, Asia
*Note: Management’s view of non-GAAP pro-forma revenues (inclusive of BPO business) for the 9 months ended December 31, 2015
Industries:
Media & Entertainment, Telecom, Informa%on Services, Banking & Financial Services,
Insurance, Travel & Hospitality, Healthcare & Life Sciences
Services:
Business Consul%ng, BPM, Digital, Cloud & Infrastructure, Outsourcing & Tes%ng,
ERP & CRM
Differen>ators:
• Consul%ng-led approach to drive business outcomes
• Use of innova%on to drive business transforma%on
• Leverage Plaborming and Agile techniques to Accelerated %me-to-value
Awards & Recogni>on
VirtusaPolaris is the market-facing brand of Virtusa Corpora%on and Polaris Consul%ng & Services, Ltd.

4. 4
INDUSTRY EXPERTISE
Leading media & entertainment organiza>ons rely on VirtusaPolaris and we build long
standing rela>onships with our clients

5. 5
Engaging experiences

6. 6
Engaging experiences have rich & responsive content

7. 7
Industry examples
• Healthcare –
Aetna.com
• News –
Bloomberg.com
• Media –
Nielsen.com
• Time Warner
Cable –
ChannelYou
• Your favorites

8. 8
Understanding assets

9. 9

10. 10
Rich content = Digital Assets + Engineering
AEM Assets
Images Metadata /
Tagging /
Rendi%ons
Video Video profiles
Documents Document
rendi%ons
All Task delega%on
Caching
Digital Assets Types
Images .png / .jpeg
Video .mov / .mpeg
Documents PDF
DOC
PPT
Challenges
Images Aspect ra%o /
Page weight
Video Mobile friendly
Documents Web friendly
All Storage
requirements
Findability
Work-flow
Performance

11. 11
DAM Fundamentals
CQ5 DAM enables users to:
1. Add and share images, documents, audio files, and video
files in a variety of file formats.
2. Manage assets by grouping them by tags, lightboxes, or
stars (your favorites). Add annota>ons to assets.
3. Find assets by searching file names, text of documents,
and by searching dates, document type, and tags.
4. Add or edit metadata informa>on for assets. Metadata is
automa>cally versioned together with the corresponding
asset. You can import or export asset metadata.
5. Perform image edi>ng func>ons such as scaling and
adding image filters. Import and export mul>ple digital
assets simultaneously using a WebDAV or CIFS folder.
6. Use workflows and no>fica>ons to allow joint processing
and downloading of any set of assets and manage access
rights to assets.

12. 12
Assessing asset requirements

13. 13
Image Rendi%on requirements
Homepage Example
Images Mobile Tablet Desktop Aspect Ra>o
width height width height width height
Hero Images 768 px 456 px 628 px 373 px 780 px 463 px 16 to 9.5
Headline
Images 172 px 172 px 81 px 81 px 100 px 100 px 1 to 1
Ver>cal Card 768 px 456 px 304 px 181 px 380 px 226 px 16 to 9.5
Horizontal
Card 236 px 140 px 142 px 84 px 180 px 107 px 16 to 9.5
Embedded
Video Image Hidden Hidden 880 px 495 px 16 to 9
Thumnail
Video Image 748 px 421 px 304 px 171 px 180 px 101 px 16 to 9

14. 14
Building asset management components

15. 15
The DAM Factory

16. 16
DAM Process steps
DAM
Launcher
Workflow
Rendi%ons

17. 17
Workflow Process steps
Workflow
Metadata
extrac%on
Rendi%ons
• Image
• Video
• Document
Post-
processing

18. 18
Special problems dealing with Rendi%ons
Images
• Image
component
• Adap%ve
images
• Dispatcher
folders
Video
• Video
profiles
• HTML5
player
• Dispatcher
caching
Documents
• Configura%on
for storage
management
• Preview
capability
Workload
• Understand
asset loading
processing
pressure (CPU /
Memory)
• Disable default Update
Asset workflow
• Job offloading
architecture

19. 19
Demo

20. 20
Bringing it all together

21. 21
DIGITAL DELIVERY PLAYBOOK
Best Prac>ces for finely-tuned DAM
1. Discovery / Planning
Confirm asset requirements before development
• Images, Video, Documents types and volumes
• Metadata
• Workflow
• Post-processing
2. Experience Development
User Experience Designs
• Confirm rendi>on requirements by component
• Turn-off default Update Asset workflow
• Decompose DAM workflow by asset type
• Customize image components to be rendi>on aware
• Customize video components to handle mobile rendi>on
• Create Dispatcher transfer agent for video rendi>ons
3. QA / Transi>on
Confirm rendi>ons across viewports
Confirm all assets served from /rendi>on sub-folder
4. Measure Performance
Measurement Strategy
• Solu%on Architecture
• Performance Repor%ng

22. 22
Q&A

23. 23
© 2016 VirtusaPolaris Corpora%on. All rights reserved. VirtusaPolaris and all other related logos are either registered trademarks or
trademarks of VirtusaPolaris Corpora%on in the United States, the European Union, and/or India. All other company and service names
are the property of their respec%ve holders and may be registered trademarks or trademarks in the United States and/or other countries.
Kevin Farley
Thank You
kfarley@virtusapolaris.com