A discussion of API Monetization Business Models. Starting from “what does it really mean”, we will progress through the various business models for monetization, define the model, and show examples of businesses executing each model. We will also provide advice in determining what model(s) make sense for your situations, and discuss how to begin to implement your monetization strategy.
APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.
In our deep-dive webcast, we explore how you can:
- think about your APIs as a strategic revenue opportunity
- strengthen and manage your partnerships
- build and energize your developer ecosystem with creative pricing
- how Apigee Monetization Services changes the game
Listen to the podcast version here: http://bit.ly/1Mq6DGF
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
Digital transformation is on its way and the industry is required to adopt new concepts and techniques, like the Internet of things (IoT), Cloud and Enterprise Mobility. As a matter of that, new business models arise, which need to be evaluated by companies to not lose market shares and stay in touch with the competitors.
Gartner’s vision of Bi-modal IT seems to become more and more the reality, which besides all chances, also brings a lot of challenges companies have to deal with. One essential topic for implementing the ideas of Bi-modal IT is API Management – at least from our point of view. In addition, it is also a key enabler to define a solid strategy, in order to meet the challenges with respect to digital transformation.
Consultant Robert Broeckelmann shares his experience of implementing API management in a large enterprise and will share how to:
- define API governance
- explore the goals, requirements, implementation of API governance
- look at lessons learned from implementing one enterprise customer's API governance process
APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.
In our deep-dive webcast, we explore how you can:
- think about your APIs as a strategic revenue opportunity
- strengthen and manage your partnerships
- build and energize your developer ecosystem with creative pricing
- how Apigee Monetization Services changes the game
Listen to the podcast version here: http://bit.ly/1Mq6DGF
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
Digital transformation is on its way and the industry is required to adopt new concepts and techniques, like the Internet of things (IoT), Cloud and Enterprise Mobility. As a matter of that, new business models arise, which need to be evaluated by companies to not lose market shares and stay in touch with the competitors.
Gartner’s vision of Bi-modal IT seems to become more and more the reality, which besides all chances, also brings a lot of challenges companies have to deal with. One essential topic for implementing the ideas of Bi-modal IT is API Management – at least from our point of view. In addition, it is also a key enabler to define a solid strategy, in order to meet the challenges with respect to digital transformation.
Consultant Robert Broeckelmann shares his experience of implementing API management in a large enterprise and will share how to:
- define API governance
- explore the goals, requirements, implementation of API governance
- look at lessons learned from implementing one enterprise customer's API governance process
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
Do you want to scale your API program? Do you want to create new business opportunities with developers and partners? If so, monetization might be the right strategy for you.
Monetization is influencing how APIs are delivered. It provides the flexibility to generate different API consumption models for developers, and it opens opportunities to derive value from APIs, for developers and for partners.
Learn about:
- Monetization trends and best practices
- The industries that leverage API monetization today
- The future of monetization
Architecting an Enterprise API Management StrategyWSO2
A good internal and external API management strategy and architecture is key to building ecosystem platforms that lead to successful API economies in the enterprise. This workshop will look at best practices in API management using the WSO2 API Manager and Integration Platform products, which are used to rapidly implement RESTful design, enforce governance policies, safely scale solutions, orchestrate complex interaction sequences, and re-use assets. The session will also look at reference architectures and architectural recommendations of building large scale API ecosystems.
Director - Solutions Architecture at WSO2, Mifan Careem presented this session at APIdays Sydney 2015.
What do you mean by “API as a Product”?Nordic APIs
You may have heard the term “API Product.” But what does it mean? In this talk I will introduce the concept and explain the benefits and challenges of transforming your organization to view your APIs as measurable products that expose your companies capabilities creating agility, autonomy, and acceleration. Traditional product manufacturers create new product and launch them into the marketplace and then measure value; we will teach you to view your APIs in the same way. Concepts covered in this presentation will be designing APIs with Design Thinking, funding your product, building teams, marketing your API, managing your marketplace, and measuring success.
IBM API Connect is a Comprehensive API Solution. It is an integrated creation, runtime, management, and security foundation for enterprise grade API’s and Microservices to power modern digital applications.
In this webinar,
API Management Concepts
IBM API Connect overview and features
Kellton Tech’s API Strategy with IBM API Connect.
Technology: IBM API Connect 5.0
Have you ever wondered how big companies deal with large amount of APIs? How do they keep consistency among the catalogue? Either if you are already running an internal API governance or you are thinking about start a new one, this talk will share our do’s and don’ts with the rest of the community.
Watch the live demo of Apigee's API platform to learn how to:
- easily configure and manage new APIs and enforce security with minimal impact to backend services
- create, manage and monetize API products
- extend API Services to increase flexibility and tailor to business requirements with JavaScript, Java, Python, and Node.js
- provide developers easy, yet secure access to explore, test, and deploy APIs
- use end-to-end visibility across the digital value chain to monitor, measure, and manage success
API Gateway How-To: The Many Ways to Apply the Gateway PatternVMware Tanzu
SpringOne 2021
Session Title: API Gateway How-To: The Many Ways to Apply the Gateway Pattern
Speakers: Alberto C. Ríos, Staff Engineer at VMware; Shruti B, Software Engineer at VMware"
Threat protection and application access controls are key security mechanisms that protect APIs when exposed to internal or external users and developers.
In this technical deep-dive webcast, Apigee's security team, led by Subra Kumaraswamy, will discuss API threats and the protection mechanisms that every API and app developer must implement for safe and secure API management.
This webcast will cover:
- the API threat model
- how to design and implement appropriate guardrails for API security using build-in policies and configuration
- a demo of Apigee Edge threat protection features, including TLS encryption, XML/JSON/SQL injection attacks, and rate limiting
Whether you're an IT security architect or an API or app developer, this webcast will help you understand secure API management.
Download Podcast: http://bit.ly/1biiJQS
Watch Video: http://youtu.be/ffs35w1RYRI
APIs have revolutionized how companies build new marketing channels, access new customers, and create ecosystems. Enabling all this requires the exposure of APIs to a broad range of partners and developers—and potential threats.
Learn more about the latest API security issues.
[WSO2 Summit EMEA 2020] Building an Interactive API MarketplaceWSO2
In an API-driven world, consumers want to discover APIs while producers seek to list their APIs and API products in a thriving API ecosystem.
The primary goal of an API marketplace is to create a platform that supports this high-intensive interaction seamlessly while also transforming the technical definition of a consumer and a producer into a natural business experience, which happens between a buyer and a seller.
This session will present the capabilities of an API marketplace, how it can be used for all APIs at different levels in an organization, and how it easily falls into place in an Integrated API Supply Chain.
Watch the session on-demand here: https://wso2.com/library/summit-2020/emea/building-an-interactive-api-marketplace/
APIs have seen a stellar growth over the last decade or so. API product managers help build the platform the right way, with requirements rationalization, design standards, style guides, public launch frameworks, measurements and a forward looking plan to grow the business of APIs. This presentation talks about the multi-year journey towards organized REST APIs powering different payment product lines, overcoming silos and lessons learnt in managing the business of APIs at PayPal. It also focuses on understanding the real customer of APIs (merchants, partners vs. developers), their differences and the key elements of an API ecosystem (tools and environments) that allow the APIs to be successful on a large scale.
Hear from the product team about Apigee's key products and technology. Learn how customers use Apigee to grow reach with mobile apps, accelerate development and create new products through APIs, and gain end-to-end visibility into business and operations by analyzing 360 degrees of information.
apidays LIVE Paris 2021 - Digital API Ecosystems, Marketplaces and Platforms ...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
Digital API Ecosystems, Marketplaces and Platforms
Alan Glickenhouse, Digital Transformation Business Strategist at IBM
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
Do you want to scale your API program? Do you want to create new business opportunities with developers and partners? If so, monetization might be the right strategy for you.
Monetization is influencing how APIs are delivered. It provides the flexibility to generate different API consumption models for developers, and it opens opportunities to derive value from APIs, for developers and for partners.
Learn about:
- Monetization trends and best practices
- The industries that leverage API monetization today
- The future of monetization
Architecting an Enterprise API Management StrategyWSO2
A good internal and external API management strategy and architecture is key to building ecosystem platforms that lead to successful API economies in the enterprise. This workshop will look at best practices in API management using the WSO2 API Manager and Integration Platform products, which are used to rapidly implement RESTful design, enforce governance policies, safely scale solutions, orchestrate complex interaction sequences, and re-use assets. The session will also look at reference architectures and architectural recommendations of building large scale API ecosystems.
Director - Solutions Architecture at WSO2, Mifan Careem presented this session at APIdays Sydney 2015.
What do you mean by “API as a Product”?Nordic APIs
You may have heard the term “API Product.” But what does it mean? In this talk I will introduce the concept and explain the benefits and challenges of transforming your organization to view your APIs as measurable products that expose your companies capabilities creating agility, autonomy, and acceleration. Traditional product manufacturers create new product and launch them into the marketplace and then measure value; we will teach you to view your APIs in the same way. Concepts covered in this presentation will be designing APIs with Design Thinking, funding your product, building teams, marketing your API, managing your marketplace, and measuring success.
IBM API Connect is a Comprehensive API Solution. It is an integrated creation, runtime, management, and security foundation for enterprise grade API’s and Microservices to power modern digital applications.
In this webinar,
API Management Concepts
IBM API Connect overview and features
Kellton Tech’s API Strategy with IBM API Connect.
Technology: IBM API Connect 5.0
Have you ever wondered how big companies deal with large amount of APIs? How do they keep consistency among the catalogue? Either if you are already running an internal API governance or you are thinking about start a new one, this talk will share our do’s and don’ts with the rest of the community.
Watch the live demo of Apigee's API platform to learn how to:
- easily configure and manage new APIs and enforce security with minimal impact to backend services
- create, manage and monetize API products
- extend API Services to increase flexibility and tailor to business requirements with JavaScript, Java, Python, and Node.js
- provide developers easy, yet secure access to explore, test, and deploy APIs
- use end-to-end visibility across the digital value chain to monitor, measure, and manage success
API Gateway How-To: The Many Ways to Apply the Gateway PatternVMware Tanzu
SpringOne 2021
Session Title: API Gateway How-To: The Many Ways to Apply the Gateway Pattern
Speakers: Alberto C. Ríos, Staff Engineer at VMware; Shruti B, Software Engineer at VMware"
Threat protection and application access controls are key security mechanisms that protect APIs when exposed to internal or external users and developers.
In this technical deep-dive webcast, Apigee's security team, led by Subra Kumaraswamy, will discuss API threats and the protection mechanisms that every API and app developer must implement for safe and secure API management.
This webcast will cover:
- the API threat model
- how to design and implement appropriate guardrails for API security using build-in policies and configuration
- a demo of Apigee Edge threat protection features, including TLS encryption, XML/JSON/SQL injection attacks, and rate limiting
Whether you're an IT security architect or an API or app developer, this webcast will help you understand secure API management.
Download Podcast: http://bit.ly/1biiJQS
Watch Video: http://youtu.be/ffs35w1RYRI
APIs have revolutionized how companies build new marketing channels, access new customers, and create ecosystems. Enabling all this requires the exposure of APIs to a broad range of partners and developers—and potential threats.
Learn more about the latest API security issues.
[WSO2 Summit EMEA 2020] Building an Interactive API MarketplaceWSO2
In an API-driven world, consumers want to discover APIs while producers seek to list their APIs and API products in a thriving API ecosystem.
The primary goal of an API marketplace is to create a platform that supports this high-intensive interaction seamlessly while also transforming the technical definition of a consumer and a producer into a natural business experience, which happens between a buyer and a seller.
This session will present the capabilities of an API marketplace, how it can be used for all APIs at different levels in an organization, and how it easily falls into place in an Integrated API Supply Chain.
Watch the session on-demand here: https://wso2.com/library/summit-2020/emea/building-an-interactive-api-marketplace/
APIs have seen a stellar growth over the last decade or so. API product managers help build the platform the right way, with requirements rationalization, design standards, style guides, public launch frameworks, measurements and a forward looking plan to grow the business of APIs. This presentation talks about the multi-year journey towards organized REST APIs powering different payment product lines, overcoming silos and lessons learnt in managing the business of APIs at PayPal. It also focuses on understanding the real customer of APIs (merchants, partners vs. developers), their differences and the key elements of an API ecosystem (tools and environments) that allow the APIs to be successful on a large scale.
Hear from the product team about Apigee's key products and technology. Learn how customers use Apigee to grow reach with mobile apps, accelerate development and create new products through APIs, and gain end-to-end visibility into business and operations by analyzing 360 degrees of information.
apidays LIVE Paris 2021 - Digital API Ecosystems, Marketplaces and Platforms ...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
Digital API Ecosystems, Marketplaces and Platforms
Alan Glickenhouse, Digital Transformation Business Strategist at IBM
API Products: Who, What, Where, When, Why, and How?Nordic APIs
A presentation given by Alan Glickenhouse, API Business Strategist, IBM, at our API-as-a-Product LiveCast on April 28, 2021. Watch the presentation here: https://youtu.be/mG2LChcXxA0
Learn more about the event: https://nordicapis.com/events/livecast-api-as-a-product/
apidays LIVE New York 2021 - API as a product: who, what, where, when, why, a...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
API as a product: who, what, where, when, why, and how? And how do I make money?
Alan Glickenhouse, Digital Transformation Business Strategist at IBM
apidays LIVE London 2021 - Productization of APIs by Jay Dembani, Avalaraapidays
apidays LIVE London 2021 - Reaching Maximum Potential in Banking & Insurance with API Mindset
October 27 & 28, 2021
Banking APIs and Fintech Ecosystems
Productization of APIs
Jay Dembani, Sr. Product Manager at Avalara
APIdays Paris 2018 - Creating an API economy business strategy Alan Glickenho...apidays
Creating an API economy business strategy
Alan Glickenhouse,
API Business Strategist, IBM
Apply to be a speaker here - https://apidays.typeform.com/to/J1snsg
API monetization refers to the process of generating revenue by leveraging APIs (Application Programming Interfaces) as a business asset. APIs allow businesses to expose their data, services, or functionalities to external developers, partners, or customers, creating new monetization opportunities.
apidays LIVE JAKARTA - The modern digital with API Economy Ecosystems by Hari...apidays
apidays LIVE JAKARTA - Connecting the Digital Stack
The modern digital with API Economy Ecosystems
Harin Honestyandi Parandika, Microservice and Middleware Designer, XL Axiata
The slideshow gives an introduction and overview of APIs and its growth, importance in the cloud and mobile era of computing. It also briefs about various business models and the API management services / platforms available.
What is API Product Management by PayPal Director of ProductProduct School
Main takeaways:
- What does API Product Management mean and how is it different from traditional Product Management
- Some strategies to build an API offering that scales with time instead of causing bottlenecks
- Lessons learnt in the journey of re-imagining the API ecosystem at PayPal
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
APIs may have no intrinsic value, but they do bring enormous value to the business.
They do so through their backend data and the application functionality the interface enables.
The API allows systems with great organizational value to be reused.
APIdays Open Banking & Fintech: Workshop - Financial Services Use Cases for APIsJeremy Brown
This was a fairly high level presentation I did at the APIdays Open Banking and Fintech event in London where I started to explore the main drivers for APIs, the mega trends in consumer banking and the various use cases for APIs within Financial Services.
How I Built Bill, the AI-Powered Chatbot That Reads Our Docs for Fun , by Tod...Nordic APIs
A presentation given by Todd Kerpelman, Developer Advocate at Plaid, at our 2024 Austin API Summit, March 12-13.
Session Description: Have you ever thought about building your own chatbot to help developers be more successful using your APIs? Well, we made one for Plaid’s documentation site, and in this talk, I’ll cover some of the things we learned!
This presentation will cover topics like:
– How does it work? What does it mean to “train” a bot on your docs?
– Setting appropriate expectations: Do you still need to write documentation? Do you still need a support team?
– The trade-offs around building your own vs. buying a 3rd party solution
– Some decisions around the underlying tech
– How to build a decent “conversational mode” so you can ask follow-up questions
– How you evaluate the quality of a chatbot, and some surprises we ecountered along the way
– What do you do when things go wrong?
– Security considerations
And much more! Actually, probably not that much more. That already sounds like a lot.
The Art of API Design, by David Biesack at ApitureNordic APIs
A presentation given by David Biesack, Chief API Officer at Apiture, at our 2024 Austin API Summit, March 12-13.
Session Description: API Design is truly an art. While ChatGPT can spit out seemingly detailed APIs, there is still much to be said for well-crafted, consistent APIs designed by organic intelligence, in a broader context, with the consumer and Developer Experience in mind.
A good (or dare we dream, great) Developer Experience (DX) is an important aspect of API design and the success of your API program. Attendees will grok the interplay of API design, patterns, and language constraints and limitations. See how and why artful API Design Matters to DX and "good" API outcomes, and why fluency in the myriad languages of APIs matters. Learn how choosing guiding principles can shape all your APIs for success. Learn how to stay relevant as an API designer when the API generating robots are breathing down your neck.
ABAC, ReBAC, Zanzibar, ALFA… How Should I Implement AuthZ in My APIs? by Dav...Nordic APIs
A presentation given by David Brossard, CTO at Axiomatics, at our 2024 Austin API Summit, March 12-13.
Session Description: So you've just built your cool new API and figured out the authentication part. You're even using OAuth for access delegation, scopes, and claims. So, you're good, right? Well what about fine-grained authorization? What about OWASP's #1 security threat, broken access control? How do you handle that? Maybe you need an authorization framework to help with that. But which one? Is ABAC the way to go? Policies? Graphs? In this presentation, we'll give you the tools to understand what authorization for APIs entails, what options you have, and how to successfully implement a secure authorization strategy for your APIs. We will cover approaches such as ALFA, ReBAC, and Zanzibar and illustrate with a live demo.
Crafting a Cloud Native API Platform to Accelerate Your Platform Maturity - B...Nordic APIs
A presentation given by Budhaditya Bhattacharya, Developer Advocate at Tyk, at our 2024 Austin API Summit, March 12-13.
Session Description: APIs and microservices are powering domain-driven design architectures and have become the fabric of modern cloud-native applications. However, focusing on technology isn't enough - there is a need for a synergy between people, processes, and tools.
Based on the CNCF platform maturity model, we will look to bridge the gap between an org's current and desired platform maturity level when creating cloud-native API platforms. We'll discuss:
1. The platform team model - team topologies and key roles for developing internal API platforms
2. Processes like platform discovery, jobs-to-be-done analysis, and continuous feedback loops to understand and meet developer needs
3. Applying a "platform as a product" mindset to measure and communicate platform success
4. Architecting for discoverability, security, observability and integration capabilities 5. The role of technologies like service meshes, API gateway, identity management, internal developer portals and OpenAPI specifications
The Federated Future: Pioneering Next-Gen Solutions in API Management - Marku...Nordic APIs
A presentation given by Markus Müller, CTO at APIIDA, at our 2024 Austin API Summit, March 12-13.
Session Description: In an era where digital transformation is pivotal, the management and governance of APIs have emerged as critical components in the technological infrastructure of businesses. "The Federated Future: Pioneering Next-Gen Solutions in API Management" is a forward-looking talk that delves into the evolving landscape of API governance, with a particular focus on Federated API Management as a groundbreaking approach.
Over the course of this presentation, we will explore the paradigm shift from traditional, centralized API management towards a more dynamic, federated model. This approach not only offers scalability and flexibility but also fosters innovation by enabling diverse teams to collaboratively manage APIs while adhering to consistent governance policies.
Key topics include:
- The current challenges in API governance and how federated management addresses these.
- The principles and architecture of Federated API Management, distinguishing it from traditional models.
- Real-world implications of adopting a federated approach, including case studies that illustrate its transformative impact on businesses.
- Strategies for implementing Federated API Management, focusing on best practices for seamless integration.
- The future outlook of API governance, anticipating emerging trends and technologies.
API Authorization Using an Identity Server and Gateway - Aldo Pietropaolo, SGNLNordic APIs
A presentation given by Aldo Pietropaolo, Director of Solutions Engineering at SGNL, at our 2024 Austin API Summit, March 12-13.
Session Description: Securing APIs and ensuring you are protected from threats by implementing authentication and authorization while keeping the request context intact can be challenging. This session will show us how to leverage SGNL, Curity, and the Kong API Gateway to protect fictitious patient records. The session will be a technical session focused on the architecture and integration points for implementing continuous access management.
API Discovery from Crawl to Run - Rob Dickinson, GraylogNordic APIs
A presentation given by Rob Dickinson, VP of Engineering at Graylog, at our 2024 Austin API Summit, March 12-13.
Session Description: Discovering the attack surface presented by your APIs is the first step to improving API security. But APIs are fundamentally dark and constantly changing, which presents serious challenges for security teams trying to assess and manage new risks. There are several reasonable ways to perform API discovery, but each has its own tradeoffs and implications about what is actually being counted. This talk covers taking an API discovery program from start to best-of-breed, and strategies for measuring and monitoring your API attack surface.
Productizing and Monetizing APIs - Derric Gilling, MoseifNordic APIs
A presentation given by Derric Gilling, CEO of Moseif, at our 2024 Austin API Summit, March 12-13.
Session Description: The talk would target product owners looking to turn APIs into revenue centers. Specifically, how to price and package APIs, different strategies around prepaid, postpaid, and PAYG billing, and how to choose the right metric to charge, etc. Then, we’ll chat on the go-to-market to drive developer adoption.
Securely Boosting Any Product with Generative AI APIs - Ruben Sitbon, SipiosNordic APIs
A presentation given by Ruben Sitbon, Lead Solutions Architect at Sipios, at our 2024 Austin API Summit, March 12-13.
Session Description: ChatGPT has been a tidal wave, changing forever the way people and companies perceive the value of Artificial Intelligence. Many startups have launched products with ChatGPTI at its core, innovative SaaS players have all integrated Generative AI extensions or plugins, but it is now clear that users will be expecting more and more Generative AI to boost the features of products they use on a daily basis.
In this talk, I will describe how a framework relying on Generative AI in-house APIs that allows:
- Easily « boosting » any product feature with Generative AI
- Improving the answers through a « trainer API » that allows experts to improve the accuracy and tone of the model
- Bundling security and continuous compliance in the APIs to enjoy the benefits even within risk averse large corporates.
Security of LLM APIs by Ankita Gupta, Akto.ioNordic APIs
A presentation given by Ankita Gupta, Co-Founder and CEO, Akto.io, at our 2024 Austin API Summit, March 12-13.
Session Description: In this session, I will talk about API security of LLM APIs, addressing key vulnerabilities and attack vectors. The purpose is to educate developers, API designers, architects and organizations about the potential security risks when deploying and managing LLM APIs.
1. Overview of Large Language Models (LLMs) APIs
2. Understanding LLM Vulnerabilities:
- Prompt Injections
- Sensitive Data Leakage
- Inadequate Sandboxing
- Insecure Plugin Design
- Model Denial of Service
- Unauthorized Code Execution
- Input attacks
- Poisoning attacks
3. Best practices to secure LLM APIs from data breaches
I will explain all the above using real life examples.
I'm an API Hacker, Here's How to Go from Making APIs to Breaking Them - Katie...Nordic APIs
A presentation given by Katie Paxton-Fear, API Security Educator, Traceable AI, at our 2024 Austin API Summit, March 12-13.
Session Description: Have you ever wanted to be the villain or anti-hero? In this talk, we'll cover how to hack APIs, with permission, of course. First, we'll look at the tools of the trade for API hackers, some of the most common security vulnerabilities and how we test for them, and finally, I'll tell some of my API hacking stories. The aim of the session will be to learn a little API hacking and encourage people to have a go at API hacking themselves. Participants will also join me as I hack live, giving suggestions for the next steps, for an interactive and engaging session.
Unleashing the Potential of GraphQL with Streaming Data - Kishore Banala, Net...Nordic APIs
A presentation given by Kishore Banala, Senior Software Engineer, Netflix, at our 2024 Austin API Summit, March 12-13.
Session Description: Extend the advantages of GraphQL beyond the UI layer by creating data streams that seamlessly transfer data from Federated GraphQL to your preferred destination. This presentation explores the myriad use cases that can be unleashed, such as Search, Analytics etc., sparing you from the complexity of extensive ETL jobs. Join us for an in-depth exploration of the advantages that arise from seamlessly connecting GraphQL with data streams, opening new dimensions of efficiency and capability.
Reigniting the API Description Wars with TypeSpec and the Next Generation of...Nordic APIs
A presentation given by Gareth Jones, API Architect at Microsoft, at our 2024 Austin API Summit, March 12-13.
Session Description: Didn't the API description wars end in 2017 when we all agreed that OAS was the way forward?
Yes, and yet how satisfied with your API descriptions are you? Are they thousands of lines of hard to read yaml or JSON? When someone makes a change, is it easy to review for correctness and completeness? Do visual tools make this easier? Do they support change management?
I'll make the case that the next generation of more abstract DSLs for defining APIs such as Smithy from Amazon and TypeSpec, open sourced by Microsoft, move us back to a more intentional approach to design and give us the opportunity to highlight the business characteristics that matter most at design-time.
Establish, Grow, and Mature Your API Platform - James Higginbotham, LaunchAnyNordic APIs
A presentation given by James Higginbotham, Executive API Consultant, LaunchAny, at our 2024 Austin API Summit, March 12-13.
Session Description: Building and growing an API platform takes more than building and organizing your APIs. It requires understanding the needs of your ecosystem, establishing lightweight processes that drive discoverability, providing the resources for self-service enablement, and delivering a federated API coach program to scale your efforts. This talk will explore the practices and patterns implemented by global organizations that will help your API ecosystem shift from a functional program to a transformational API platform.
Inclusive, Accessible Tech: Bias-Free Language in Code and Configurations - A...Nordic APIs
A presentation given by Adrienne Moherek, Developer Experience Technical Leader, Cisco, at our 2024 Austin API Summit, March 12-13.
Session Description: Heard of suss? You can suss out more information or you can find someone’s information to be suss. “Suss” shows the flexibility of language. It’s an ongoing process to change how we use certain words. It’s important to choose words carefully to convey the correct meaning and avoid harmful subtext or exclusion. Let’s explore some of the tools and triage methods that it takes from an engineering viewpoint to make bias-free choices. How can you ensure that biased words do not sneak into code, UI, docs, configurations, or our everyday language? First, let’s walk through how to take an inventory of assets from code to config files to API specifications to standards. Next, by placing those findings into categories, prioritize the work to substitute with inclusive alternatives. Let’s examine some examples using both API and code assets. Next is a demonstration of how to automate analyzing your source code or documentation with a linter, looking for patterns based on rules that are fed into the tool. What’s in the future for these efforts? Inclusive language should expand beyond English and North America efforts. To do so, let’s organize the work with automation tooling, as engineers do.
Going Platinum: How to Make a Hit API by Bill Doerrfeld, Nordic APIsNordic APIs
A presentation given by Bill Doerrfeld, Editor in Chief of Nordic APIs, at our 2024 Austin API Summit, March 12-13.
Session Description: As it turns out, making a hit API is a lot like making a hit music album. You have to find a niche, you need good naming, and you need quality content. Also, on the production side, design, style, experience, and collaboration all matter a lot. At the end of the day, both are products, requiring the right management tools, marketing know-how, and infrastructure to scale. In this SXSW-inspired opening keynote, I'll look into the parallels between the two endeavors, providing a fun and informative look into specific things API providers should be considering on their journey toward becoming API platform rockstars.
Getting Better at Risk Management Using Event Driven Mesh Architecture - Ragh...Nordic APIs
A presentation given by Raghavan Sadagopan, Sr. Director from CapitalOne & Lakshmi Narayana, Sr. Lead Software Engineer from CapitalOne, at our 2024 Austin API Summit, March 12-13.
Session Description: Managing Risk is critical to the success of an organization. Managing Risks starts with identifying potential Risks which in the digital world are signals emanating from varying source systems. Identifying potential risks real-time enables organizations to mitigate / better prepare for potential exposures. The session will share our point of view on implementing an API centric event mesh architecture that routes events in real-time through a scalable and resilient cloud-native service on AWS.
GenAI: Producing and Consuming APIs by Paul Dumas, GartnerNordic APIs
A presentation given by Paul Dumas, Senior Director Analyst at Gartner, at our 2024 Austin API Summit, March 12-13.
Session Description:
GenAI will be, well, generating APIs. We are entering the era where software creates software. It will develop APIs faster than humans are capable of. Humans cannot compete with this compute power. How do we marshal this power, govern what it produces, and leverage it to support our business objectives and strategies? We will become more dependent on the capabilities we have as humans that elude machines. This talk provides insight to software leaders about the challenges of leading and managing this new software development power. The key lies in skills that are unique to humans: foresight, intuition, and agility.
The SAS developer portal –developer.sas.com 2.0: How we built it by Joe Furb...Nordic APIs
A presentation given by Joe Furbee, Developer Advocate and Developers Communities Manager at SAS Institute, at our 2024 Austin API Summit, March 12-13.
Session Description: Sure, we could have hired someone to (re)create our developer portal, developer.sas.com. However, we wanted the freedom to build our portal from the ground up. But, it takes more than an API architect and a developer advocate to create a modern, interactive developer experience. This session provides an overview of the steps we took to relaunch the SAS AI and analytics platform developer portal. Who was involved? How did we accomplish what we wanted to build? We’ll explore the stakeholders involved, the importance of open-source technologies, and why focusing on the developer’s perspective matters. This is not a marketing pitch to promote SAS services. Instead, it’s a detailed look at the process we followed to deploy our new developer portal.
How Netflix Uses Data Abstraction to Operate Services at Scale - Vidhya Arvin...Nordic APIs
A presentation given by Vidhya Arvind, Staff Software Engineer, Netflix, at our 2024 Austin API Summit, March 12-13.
Session Description: At Netflix, Data abstraction plays a pivotal role in hosting 100s of use cases that scale, they are widely adopted and depended on by mission-critical systems. In this talk, I show how to design reliable APIs and layout data for Key-Value services for petabyte-scale datasets. Key-value service uses a control plane and data plane to abstract the data, uses some novel techniques to reliably store and safely scale the service to 100s of instances.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
3. Agenda
•Definition
•Where is the Value?
•How Does the Money Flow?
•Monetization Models and Examples
•Closing Thoughts / Getting Started
Based on initial work by John Musser – Founder and CEO API Science
4. API Monetization Definition
API Monetization is defined as:
Charging the API consumer to use your APIs.
This is an incomplete definition!
5. API Monetization Definition
API Monetization is defined as:
Driving revenue through the use of APIs
Blog - API Monetization – What Does It Really Mean?
6. Drives Adoptions of APIs
Typically low valued assets
Drive brand loyalty
Enter new channels
For Free
Facebook Login API
provides free
authentication for
any Web / mobile
app
Example:
Developer Pays
Business Asset must be of
high value to the Developer
For example, marketing
analytics, news,
Capabilities such as credit
checks
Example:
Developer Gets Paid
Provides incentive for
developer to leverage web
API
Ad placements
Percentage of revenue
sold product or services
Google AdSense
APIs pay developers
who include
advertising content
into apps
Example:
Indirect
Use of API achieves some
goal that drives business
model.
E.g. Increase awareness
of specific content, or
offerings
eBay Trading APIs
offer developers
access to trading
services extending the
reach of listings and
transactions
Example:
The Business ofAPIs - Monetization
API Monetization Understanding Business Model Options
IBM Cloud – No cost
trials, pay per use,
scale up and down
7. What is a Business API?
A Business API is a public persona for an enterprise; exposing defined assets, data
or services for public consumption
A Business API is simple for app developers to use, access and understand
A Business API can be easily invoked
What Value Does a Business API Provide?
Extends an enterprise and opens new markets by allowing external app
developers to easily leverage, publicize and/or aggregate a company’s
assets for broad-based consumption
What “assets, data or services”
are exposed via a Business API?:
Product catalogs
Store listings
Order status
Inventory
Social interaction
Business API = Web API = Productized Service
App Developer
9. API Economy Supply Chain
API Provider
API Consumer
App Provider
End User
Customer
10. Internal Consumers
Less Interesting Monetization Scenarios
Internal developers are the API Consumers
• Scenarios: Mobile development, Domains
• Monetization: Chargeback, Indirect
API Provider
API Consumer
App Provider
End User
Customer
11. Less Interesting Monetization Scenarios
Another business consumes the APIs and uses them internally to their enterprise.
API Consumer/App developer is in the same company as the end user (i.e. their
employees).
• Scenarios: Customer engagement, Partner engagement
• Monetization: Direct payments (through models discussed later), Indirect, or Free
API Provider
B2B Scenarios
API Consumer
App Provider
End User
Customer
12. More Interesting Monetization Scenarios
APIs are provided to an outside entity (partner or public) who use the API to create
Apps to engage customers – 3 separate business entities.
• Models focus on the more “interesting” options
• Cover the less interesting scenarios as well
API Provider
API Consumer
App Provider
End User
Customer
13. Key Questions
13
• Is the asset valuable or is exposing the asset
a cost of doing business?
• Who is it valuable to – the API Consumer or End User?
• Do you own (or want to own) the customer relationship or does the API
Consumer own the relationship?
• Will pricing the asset cause the API consumer to be reluctant to use your
services and will this decrease your access to customers?
• Is the API Consumer working on your behalf (i.e. should you pay them)?
• Is there a tiered structure that makes sense based on usage (e.g. lower
utilization free to obtain market presence)?
14. API Monetization Options
APIs
Developer Pays Developer Gets PaidFree Indirect
Pay as you go
Freemium
Tiered
Points Based
Transaction Fee
Revenue Share
Affiliate
Referral
Content Acquisition
Content Syndication
Internal - Consumer
Internal – non-consumer
B2B - Customer
B2B - Partner
Business Expansion
15. Free
15
Free
• Is anything really free?
• No money is exchanged, but clearly there is a purpose.
Could be cost of doing business, supplying product
information, advertising, etc. Or, could be that money is
flowing through a different path not directly related to the
API use.
• Example: Facebook logon
API
Provider
API Consumer
App Provider
/
16. Developer Pays Models
16
Pay as you go
• Simple model
• Pay for what has been used, no minimum, no tiers
• Usually billed periodically (e.g. monthly)
• May need to provide some capability for a developer to try before
buying
• Example: IBM Cloud, Amazon Web Services
API
Provider
API Consumer
App Provider
17. Developer Pays Models
17
Freemium
• Basic features are free, with higher value features priced (with one of
the other pricing models)
• Example: Compete, Dropbox
API
Provider
API Consumer
App Provider
18. Developer Pays Models
18
Tiered
• Multiple tiers provide higher levels of resource access.
• Similar to the old mobile phone plans where you purchased a number of
minutes.
• Typically tiers are based on number of API calls.
• Lowest tier often free to allow a developer to try the API
• Pay for the tier level you need. Billed for that tier level whether you use the
entire amount or not. Usually tier limits are enforced to drive purchase of a
higher level tier if additional access is required. Could also offer a higher fee if
tier level is exceeded but this adds complexity
• Example: Vertical Response, Constant Contact
API
Provider
API Consumer
App Provider
19. Developer Pays Models
19
Points/Unit based
• Different API features or APIs have different value and are assigned a number of points.
• Consumer either pre-buys a number of points (like tiers) or is billed by number of points used
(like pay as you go).
• Example: Google Adwords
API
Provider
API Consumer
App Provider
20. Developer Pays Models
20
Transaction Fee
• A fixed or percentage of a transaction is paid to the API Provider
• Example: Stripe, Paypal
API
Provider
API Consumer
App Provider
21. Developer Gets Paid Models
21
Revenue Share
• Consumer is acting as an agent to help sell a provider product/asset
• A fixed or percentage of a transaction is paid to the API Consumer (i.e. commission)
• Example: Car comparison sales (e.g. Cars.com) and Travel comparison sales (e.g. Expedia) as API
consumers with car dealers, hotels, airlines, etc. supplying the APIs to access their available offering
options via this channel.
API
Provider
API Consumer
App Provider
22. Developer Gets Paid Models
22
Affiliate
• Partner includes your content/advertisements to drive potential customer traffic to you
• Several possible sub-models: impressions, clicks, engagement, action/acquisition
• Example: Google Adsense, Amazon.com, Shopping.com, HSN, Expedia
API
Provider
API Consumer
App Provider
23. Developer Gets Paid Models
23
Referral
• Similar to Affiliate, but paid only when customer purchases
• Can be one time payment or recurring
• Example: Insurance companies and agents, streaming music services, or job placement (e.g.
Monster.com)
API
Provider
API Consumer
App Provider
24. Indirect Models
24
Content Acquisition
• APIs allow for content submission by 3rd parties which attracts customers to you.
• Indirect revenue opportunity through advertising or monetization of your assets.
• Example: Youtube, Ebay, Twitter
API
Provider
API Consumer
App Provider
25. Indirect Models
25
Content Syndication
• APIs allow third parties to distribute your content
• Multiple financial models surround this. Contract between parties - outside the API
integration, Subscription, Freemium, Marketing (free), and others.
• Example: Yelp, NY Times, Huffington Post, Twitter
API
Provider
API Consumer
App Provider
26. Indirect Models
26
Internal Use – Consumer Facing
• APIs are used by your employees to build customer facing capability and drive sales through
customer engagement
• Typical scenarios – Mobile Apps, Web Commerce sites, Devices
• Possible chargeback billing/accounting
• Example: Twitter, Netflix, many others
API
Provider
API Consumer
App Provider
27. Indirect Models
27
Internal Use – Non-Consumer Facing
• APIs are used internally to assist in productivity / cost savings, time to market, meeting regulatory
requirements, strategy/architecture, managing domains (cross-geography or cross-Lines of Business)
• Typical scenarios – Simplified secure access to systems of record, manage asset use.
• Possible chargeback billing/accounting
• Example: Cross-LoB sharing, many other
API
Provider
API Consumer
App Provider
28. Indirect Models
28
B2B – Customer Integration
• APIs are used by your customers to integrate to your enterprise. Customer value is provided.
Customer retention.
• Typical scenarios – B2B ordering, financial interactions, check inventory, shipment status.
• Example: Supply chain, Commercial Banks, many others
API
Provider
API Consumer
App Provider
29. Indirect Models
29
B2B – Partner Integration, Early M&A
• APIs are used by your partners to integrate to your enterprise. Used to increase existing partner
relationships and expand to new partners and geographies through rapid partner on-boarding.
• After a merger/acquisition APIs can be used to access Systems of Record from both companies and
provide a common User interaction across the companies quickly. Deeper integration may follow.
• Example: Government agencies, Retail/Shipping
API
Provider
API Consumer
App Provider
30. Indirect Models
30
Business Expansion
• APIs are used to:
• Expand into new geographies or new demographics
• Offer new products or upsell new capabilities to existing clients
• Promote awareness of business capabilities to potential clients
• Example: Facebook ads, YES Bank
API
Provider
API Consumer
App Provider
32. A FewThoughts
• Monetization is very attractive to the business. If you have a valuable asset
and you have worked through the value chain – Monetize it!
• Don’t be penny wise and pound foolish! If you will earn
more through customer acquisition than charging for
an API call, then Indirect can be the better option.
• Beware complex pricing – if you are difficult to understand/deal with, API
consumers will go elsewhere.
• Different APIs may need different pricing or pricing might vary by audience.
• Developers will always need some way to try your API and test their code
before paying. Free usage levels or Sandbox methods should be provided.
33. Getting Started With Monetization
• Plan
• Understand the business goals
• Understand the monetization options
• Evaluate the value chain – what is the monetization
opportunity? What is the best approach?
• Execute
• Set up the infrastructure for monetization,
how will this technically work?
• Sell the product! - Promote the API
• Analyze
• Understand what is working and what isn’t
• Iterate
• Adjust
• Enhance
• Improve
35. Alan’s Articles, Blogs, Papers, andVideos…
• https://developer.ibm.com/apiconnect/author/glick/
• Guide to 100 API Economy and API Management
Resources
API Economy and API Management Basics:
•. What is an API? and What is the API Economy?
• What is API Management?
• Alan Tells All About APIs (video)
• IT Uncensored – What is API Management? (video)
• What are businesses doing with APIs and why are they doing it? (video)
• API Economy Drivers
• Happy API Year! (from 2017)
• I Already Have Partners Accessing My Services. Why Should I Use APIs?
• Should Business APIs Replace EDI?
• Providing APIs or Managing APIs – There is a Big Difference
• Don’t be Afraid of Public APIs
• Does size matter? (for your business to participate in the API Economy)
• API Connect Video Series: API Economy – What’s happening and where
is this going? (Part 1) and (Part 2) (video)
•APIs and Events – Recognizing Opportunities Instead of Reacting to
Problems
•The Biggest Impediment to API Economy Growth is…?
• Is Two-Speed (Bimodal) IT a Good Thing or a Bad Thing?
Digital Business / Digital Transformation:
• Becoming a Digital Business – Is API Management Enough?
• Digital Transformation – Becoming a Digital Business
• Digital Business and APIs – Need to See the Forest and the Trees
(article)
• Digital Business Value when Combining API Management and Istio
• Digital Transformation Requires Integration Modernization
• Integration Modernization Requires Good Parenting
• Why Become a Digital Business?
• How Systemized Innovation Enables Digital Transformation (article)
• History of IT Constraints – What Might Constrain Digital
Transformation?
• Creating A Digital Ecosystem – Past, Present, and Future
• Business APIs – The Secret Sauce in Successful Digital Marketing
(article)
• Overcoming the 3 Largest Obstacles to Digital Transformation
(article)
36. Alan’s Articles, Blogs, Papers, and
Videos…
Business and Value
• Why Your Business Needs APIs (and Why Your APIs Need IBM API Connect)
(white paper) + Blog
• Why Choose IBM API Connect?
• API Monetization – What Does It Really Mean?
• API Connect Video Series: API Monetization (video)
• API Monetization Understanding Business Model Options (white paper) + Blog
• Gartner Once Again Recognized IBM API Connect as a Leader in 2019 Magic
Quadrant (2019)
• IBM’s API Management Undisputed #1 in Market Share – Again (2019)
• IBM’s API Management Undisputed #1 in Market Share (2018)
• Analyst Firm Lists IBM API Connect as an API Management Leader (2018)
• Analysts Cite IBM as a Leader (old – 2016)
• What is the ROI for API Connect? – Forrester TEI Study Demonstrates
Economic Benefits
• Forrester TEI Study Results Show 674% ROI
• RFP Template – Assistance in Choosing an API Solution Partner
• IBM API Connect: Powering the New Channel
• Do APIs Cause Channel Issues and Loss of Direct Customer Interaction?
•State of the API Economy – January 2019
• How to Get the Business to Participate in an API Initiative
• How IBM API Connect Helps Royal Mail Group Deliver
• The Business of API Marketplaces (article)
• Now Trending: API Platform Economy (article)
Strategy, Governance, and Best Practices
• Creating an API Economy Strategy
• Creating an API Economy Strategy – short version (video)
• Implementing Governance of an API Initiative
• Organization and Governance of API Initiatives
• What are the Recommended Roles for an API Initiative?
• What is the Recommended Organizational Structure for an API Initiative?
• Real World Experiences with API Centers of Excellence (CoE)
• API Economy Best Practices (white paper) + Blog
• API Connect Video Series: API Economy Best Practices (video)
• Identifying Good Candidates for APIs
• The 7 Biggest Mistakes Companies Make on their API Initiatives
• GDPR Considerations for Integration and the API Economy
• API Management Across Multiple Lines of Business (LoBs)
• API Versioning – Best Practices (and not so great practices)
• API Connect Video Series: API Use Cases (video)
• API Economy – 4 Business Drivers and 7 Use Case Categories – Series
Overview
• API Economy Business Drivers: #1 – Speed
• API Economy Business Drivers: #2 – Reach
• API Economy Business Drivers: #3 – Innovation
• API Economy Business Drivers: #4 – Domains
• API Economy Use Case Identification: #1 – Mobile
• API Economy Use Case Identification: #2 – Social
• API Economy Use Case Identification: #3 – Data
• API Economy Use Case Identification: #4 – Other
• API Economy Use Case Identification: #5 – Partner
• API Economy Use Case Identification: #6 – Public
• API Economy Use Case Identification: #7 – IoT
• Beating (or Catching Up with) the Competition through APIs
• The API Economy Journey Map: How Are You Doing?
• API Economy Journey Map FAQs
• Discussing Your API Initiative With the Legal Department
• Why Isn’t My API Achieving the Desired Results?
37. Alan’s Articles, Blogs, Papers, and
Videos…
Industry
• API use cases for every industry
• APIs for Aerospace and Defense Blast Off
• What’s driving APIs in Automotive?
• Identifying API Use Cases: Automotive (white paper) + Blog
• Banking on APIs
• Banking on APIs – part 1 and part 2 (podcast)
• PSD2: Banking and the API Economy (video panel discussion)
• Q&A with the Head of Technology at Open Banking Ltd.
• Identifying API Use Cases: Banking (white paper) + Blog
• Drilling into API usage in Chemical and Petroleum
• APIs for CPG – Managing Bathrooms to Supply Chains
• Learning your ABCs using APIs – APIs in Education
• No Shock the Electronics Industry is Charged Up about APIs
• Financial Services – Planning to Retire on APIs
• Identifying API Use Cases: Life Insurance / Financial (white paper) + Blog
• Government APIs – Do More with Less
• Identifying API Use Cases: Government (white paper) + Blog
• Healthcare APIs – A Cure to Accessing Healthcare Systems
• Healthcare Providers – A Prescription for APIs
• Identifying API Use Cases: Healthcare / Life Sciences (white paper) + Blog
• Healthcare and APIs (podcast)
• Sample API Use Cases for Insurance (article)
• Creating an Insurance API Platform (article)
• APIs for Insurance – Avoid the Risk of Falling Behind
• Identifying API Use Cases: P&C Insurance (white paper) + Blog
• Legal vs IT: Usage of APIs throughout the Business (article)
• APIs: A Prescription for Challenges in Life Sciences
• Building APIs for the Manufacturing Industry
• Media and Entertainment – Hooray for APIs!
• Unearthing API Use Cases in Metals and Mining
• Today’s Special: APIs for the Retail Industry
• Identifying API Use Cases: Retail (white paper) + Blog
• ReshAPIng Cities – Using APIs to Build Smarter Cities
• Software Industry API Use Cases – Eating Our Own Cooking
• Telecom and APIs – Now We Are Talking
• Identifying API Use Cases: Telecommunications (white paper) + Blog
• APIs are Taking Off In Travel and Transportation
• APIs for Utilities – Let’s Do Something About the Weather!
• API Industry Standards and Regulatory Requirements
Architecture, Technology, and IBM API Connect
• Introducing API Connect (video)
• APIs and SOA – Better Together (video)
• API Connect Video Series: APIs and Services What’s the difference? (video)
• Positioning APIs and Services – Let’s End the Confusion!
• How To Get To Two Speed IT
• An ESB is Not API Management
• Is a Combined ESB and API Management a Good Idea?
• IBM Brings Multiple Integrations To a Single Platform; Focuses on Optimizing
Integration for the Multi-Cloud Enterprise (interview)
• Using APIs and Microservices as a Fast, Low-Cost and Low-Risk Innovation
Engine (article)
• API Connect Video Series: IOT – Focus on Security (video)
• Internet of Things APIs – Focus on Security
• Analytics: The Icing on Top of Your API Management Cake
•Clearing Up Misconceptions About APIs and Microservices
•Which Comes First, The API or The Service?
•Do Not Be Afraid of API Initiative SUCCESS
•Integration Architecture Decisions – APIs, Services, and Microservices
•Use API-First Design to Address Multi-Cloud Architectures (article)
•How Do You Ensure API Quality?
• API Connect V2018 Whitepaper Now Available
• Ping Identity and IBM Partner to Protect Against API Cyberattacks
• IBM API Connect Wins 2019 iF Design Award
Editor's Notes
Leading organizations are undergoing a digital transformation to accelerate innovation, unlock new markets and drive new revenue that is revolutionizing every interaction. These enterprises are making their business services and data available through APIs to various types of developers - internal, partner and third party. These APIs are then consumed by developers to build Mobile, Web, Internet of Things, Business Partner, and Internal LoB applications for end users to use. This supply demand relationship creates this Economy of API Providers and API Consumers.