IMMERSE'16 Intro to Adobe Experience Manager & Adobe Marketing Cloud

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
A virtual developer conference for Adobe Experience
Manager
Adobe Experience Manager - Introduction
Sunil Bhaskaran

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
In this presentation …
 AEM ?
 Adobe Marketing Cloud
 AEM capabilities
 User profiles
 AEM authors
 AEM developers
 AEM system administrators
 Basic technology stack
 AEM integration with Analytics & Target

What is Experience Manager?
 Manages experiences ……
 Desktops
 Devices
 Mobile apps
 Integration with Marketing Cloud

Adobe Marketing Cloud solutions

Industries

AEM capabilities
 Sites
 Apps
 Forms
 Assets
 Communities

If you work with AEM …..
 Author
 Developer
 System Admin

Seeing is believing
 Log in … and start exploring
 An AEM site
(Geometrixx Demo)

Demo
 Edit an AEM page
 Create an AEM page

And, what is a component?
 Authors need it
 Adds new content using components

And, what is a template?
 Authors need it
 Decides the layout of a page

Developer creates
 Templates
 Components

AEM developer
 Creates templates & components

Demo
 Introduction to CRXDELite
 Project structure
 Content folder
 App folder

Who is a system admin?
 Admin-related tasks

Typical configuration
 Author instance
 Publish instance

AEM architecture technology stack
OSGi
AEM Sites
Sling
JCR

Apache Sling
 Content-centric web application framework
 Easy development of content-oriented applications
 Uses a JCR repository, such as Apache Jackrabbit or CRX
 Refer to http://sling.apache.org for more information

Where content is stored
 Oak repository
 Nodes and properties

Basic overview of technology tasks
 Apache Oak

OSGi
 OSGi (Open Source Gateway Initiative)

AEM with Analytics
 Seamless integration with Adobe Analytics
 Get information about users
 See profitable paths
 Identify critical success matrix

AEM with Test & Target
 Seamless integration with Adobe Target
 Personalize content
 A/B testing
 Rules-based targeting

References
 https://docs.adobe.com/content/docs/en/aem/6-2.html
 https://jackrabbit.apache.org/oak/
 http://sling.apache.org
 https://www.osgi.org/

Questions?
 @sunil_Bhaskaran
 Blogs.adobe.com/sunil

IMMERSE'16 Intro to Adobe Experience Manager & Adobe Marketing Cloud

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