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AdWords Remarketing - April 2013

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How to convert clicks into profit ! Circle the buying cycle
blue2purple
The magic process
Google is big… 20% of new daily queries 30 000 queries/second 2,5 billion of queries/day 2/3 of users use google.BE each day ½ of users made Google their homepage
Online behavior in Belgium 96%
Google Adwords network Text Ads Display Ads
What do we do?
AdWords Targeting Lieux Langues Appareils Audiences Intérêts Réseaux Heures/jours de diffusionSystèmes d’exploitation Opérateurs
Google Display Network
Google Display Network Display Network 1 Contextual targeting 2 Placement Targeting 3 Category Targeting 4 Audience Targeting
What to analyse? Amount of sales, Revenue, cost per aqcuisition Per KW / by Location / per device / per ad / by day/hour, etc… Analyse, measure, action
Remarketing is all you need ! Awareness Interest Desire Action Conversion rate = 5% 95 % Drop out remarketing
Remarketing
Remarketing Targeting 1: New prospects  exclude audience HOME Targeting 2: Remarketing on product categories, promotions Targeting 3: interest category tagreting based on THANK YOU page (BETA) Targeting 4: Remarketing following the period Potential strategies are: •Occasion List Strategy •PortfolioList Strategy •New Product/Free Trial Reminder List Strategy •Staggered Discount Offer •Filter for Most Qualified Users •Find Enthusiasts Who Haven‟t Visited Your site
Case – Sector Retail
Monthly general overview 16 Cost (€) Conv. Conv. Cost (€) Conv. Rate Post View Revenue September-12 average average average average average average October-12 average average average average average average November-12 average average average average average average December-12 average average average average average average January-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26% February-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26% RMK launch
Remarketing Impact / Jan. 13 vs Oct. 12
Why Remarketing ? 5 High reasons 1. Reach, Audience & frequency 2. pricing & flexibility 3. higher conversion rate / sales volume / etc. 4. flexible ad formats 5. It works !!!
Thank you ! Gaetan Godart Senior Account Manager +32 474 46 94 76 gaetan.godart@blue2purple.com USE YOUR DATA !

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AdWords Remarketing - April 2013

  • 1. How to convert clicks into profit ! Circle the buying cycle
  • 4. Google is big… 20% of new daily queries 30 000 queries/second 2,5 billion of queries/day 2/3 of users use google.BE each day ½ of users made Google their homepage
  • 5. Online behavior in Belgium 96%
  • 6. Google Adwords network Text Ads Display Ads
  • 10. Google Display Network Display Network 1 Contextual targeting 2 Placement Targeting 3 Category Targeting 4 Audience Targeting
  • 11. What to analyse? Amount of sales, Revenue, cost per aqcuisition Per KW / by Location / per device / per ad / by day/hour, etc… Analyse, measure, action
  • 12. Remarketing is all you need ! Awareness Interest Desire Action Conversion rate = 5% 95 % Drop out remarketing
  • 14. Remarketing Targeting 1: New prospects  exclude audience HOME Targeting 2: Remarketing on product categories, promotions Targeting 3: interest category tagreting based on THANK YOU page (BETA) Targeting 4: Remarketing following the period Potential strategies are: •Occasion List Strategy •PortfolioList Strategy •New Product/Free Trial Reminder List Strategy •Staggered Discount Offer •Filter for Most Qualified Users •Find Enthusiasts Who Haven‟t Visited Your site
  • 15. Case – Sector Retail
  • 16. Monthly general overview 16 Cost (€) Conv. Conv. Cost (€) Conv. Rate Post View Revenue September-12 average average average average average average October-12 average average average average average average November-12 average average average average average average December-12 average average average average average average January-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26% February-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26% RMK launch
  • 17. Remarketing Impact / Jan. 13 vs Oct. 12
  • 18. Why Remarketing ? 5 High reasons 1. Reach, Audience & frequency 2. pricing & flexibility 3. higher conversion rate / sales volume / etc. 4. flexible ad formats 5. It works !!!
  • 19. Thank you ! Gaetan Godart Senior Account Manager +32 474 46 94 76 gaetan.godart@blue2purple.com USE YOUR DATA !