Scheduled app engagement and conversion generating campaigns for Mobile

1. Mobile
Conversion
optimized
Campaigns
for
weekend
mobile
promotion
Campaign
Strategy:
I
have
made
a
placement
and
target
audience
research
and
created
Mobile
search,
mobile
GDN
and
AdMob
campaigns
simultaneously.
We
have
decreased
in
CPC
by
20%
for
mobile
search
Ads
with
mobile
bid
adjustment
and
customized
ad
texts
for
each
single
destination
which
is
involved
in
ticket
promotion.

2. Mobile
Conversion
optimized
Campaigns
for
weekend
mobile
promotion
Branded
Search
Campaign Destination
Seach Campaign AdMob Campaign
– Mobile
Intersitital mGDN Display
Campagin

3. Mobile
Conversion
optimized
Campaigns
for
weekend
mobile
promotion
Results:
ü 4,62% conversion rate in iOS campaigns
ü 3.53% conversion rate in Android campaigns
ü Over 40% of all online revenue obtained from mobile
leads for the fist time.

4. Mobile
Conversion
optimized
Campaigns
for
weekend
mobile
promotion
Nurullah Örmeci
Digital Marketing Manager,
Google Certified Partner
linkedin.com/in/nurullaho
about.me/nurullaho