Laurence Baeten - Data Driven Marketing
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These slides give you a hint at what the future of digital will looks like.
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Laurence Baeten - Data Driven Marketing
- 1. 1blue2purple confidential & proprietary What’s Next Digital8TH EDITION
- 2. 2blue2purple confidential & proprietary Data Driven MarketingHow great is your future looking?
- 3. 3blue2purple confidential & proprietary
- 4. 4blue2purple confidential & proprietary How is the future looking? What battles are being fought? 1 It’s not multi-channel, you need to be omnichannel Integrated Marketing 2 Marketing and technology are merging Marketing Technology Stack 3 Video, voice, … Communication shift 4 Digital transformation is no longer only for CIO’s Evolving Marketing Roles
- 5. 5blue2purple confidential & proprietary Technology IntegrationA fundamental step into the next stage of modern marketing
- 6. 6blue2purple confidential & proprietary OmnichannelAn integrated customer experience
- 7. 7blue2purple confidential & proprietary VideoA single minute is worth about 1.8 million words
- 8. 8blue2purple confidential & proprietary Digital StrategyHow would you rate the maturity of your business today?
- 9. 9blue2purple confidential & proprietary
- 10. 10blue2purple confidential & proprietary The Process of Integrating Ad-Tech in-house By Gaetan Godart - Programmads1 Omni-Channel Data Driven Marketing By Anthony Belpaire - Google2 How to get ready for O2O marketing induced by voice search By Georges-Alexandre Hanin - Mobilosoft 3 How Lunch Garden succeeded in redefining their omni-channel strategy By Sabine Vanderveken & Rebecca Van Vaerenbergh 4 How to have a winning video strategy to have the right impact By Jean-Vianney Philippe - Broadkat 5 THE AGENDA FOR TODAY Is your company ready for the digital challenge? By Cedric Donck – Virtuology Academy6 BREAK
- 11. 11blue2purple confidential & proprietary WHO HERE…
- 12. 12blue2purple confidential & proprietary
- 13. 13blue2purple confidential & proprietary 75%
- 14. 14blue2purple confidential & proprietary
- 15. 15blue2purple confidential & proprietary 37x
- 16. 16blue2purple confidential & proprietary
- 17. 17blue2purple confidential & proprietary WHO OF YOU…
- 18. 18blue2purple confidential & proprietary
- 19. 19blue2purple confidential & proprietary vs. 10%
- 20. 20blue2purple confidential & proprietary
- 21. 21blue2purple confidential & proprietary 68%
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- 23. 23blue2purple confidential & proprietary Assess and map all my data sources and check how I can make them speak together to break the silos Use digital for strategic decision making Think beforehand about how to track offline, develop a clear roadmap When testing define my goals in advance, and set clear expectations Integrate my locations in my campaign strategy to push omnichannel MY KEY TAKE-AWAYS Develop an education program for C- levels to get them on board of the full digital challenge Adapt my content for digital first Make an appointment with blue2purple to create my own digital maturity map ;)
- 24. 24blue2purple confidential & proprietary
- 25. 25blue2purple confidential & proprietary Thank You ! I hope this look into the now will inspire your future!