Deck used during the 'What's Next on Digital', an exclusive event by blue2purple and Google

1. 1blue2purple confidential & proprietary
How the Internet of Things will literally ruin the web?
- Gaëtan Godart -
2017

2. 2blue2purple confidential & proprietary
INTERNET IS KAPUT
HOW THE INTERNET OF THINGS WILL LITERALLY RUIN THE WEB?

3. 3blue2purple confidential & proprietary
63%
of internet trafic = VIDEO

4. 4blue2purple confidential & proprietary

5. 5blue2purple confidential & proprietary
20% OF DATA TRAFIC IN THE UK

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CELLULAR VIDEO DATA USE – TEENS vs OTHERS

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50% OF THE WEB TRAFIC IS NON-HUMAN? HOW COMES???

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50 000 000 000

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OTHER? LET’S TALK ABOUT INTERNET OF STUPID THINGS

11. 11blue2purple confidential & proprietary
8% of American toilets are connected
Other? … Connected Toilets in the spotlight

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And they are serious…

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THIS IS… SADCOMPLICATEDFREAKYCREEPYINTRUSIVEHAHA!

15. 15blue2purple confidential & proprietary
1. 800 000 BARBIES HACKED THEN KILLED FACEBOOK
2. BARBIES BECAME « KINKY »
3. PRIVACY CONCERNS - AUDIO SURVEILLENCE & RECORDS
4. FORBIDEN IS GERMANY
5. DESTROYED BY PARENTS
Hello Barbie

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Serious again !

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Tech Improvement

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Latency Issue
OK….
NOT OK…

20. 20blue2purple confidential & proprietary
PRICE TO DOWNLOAD THIS PRESENTATION:
64MO * 11,57€ = 740,48€

21. 21blue2purple confidential & proprietary
“ of the data in the world today has been
created in the last two years alone” IBM
of Data collected by Google the last 2 years has been analysed

22. 22blue2purple confidential & proprietary
+4000 scientists in Antartic are producing way more data that they can export!
TOP 5 PITFALLS

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of its capacity

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99% OF INTERNATIONAL DATA IS TRANSMITED VIA UNDERWATER-CABLES

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«Underwater cables are mutual investments – No
one can afford it by its own »
Jean-Luc Vuillemin
SVP International Networks @
9.000KM
1.000.000.000 €

29. 29blue2purple confidential & proprietary
ONLY THE COMPANIES WITH A LOT OF CASH WILL
BE ABLE TO INVEST AND OFFER THE TECH
INFRASTRUCTURE TO SUPPORT THIS EVOLUTION.
90 B$ 215 B$ 27 B$ 135 B$
REVENUE IN 2016

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WHO OWNS THE DATA?
TECH PROVIDER SERVICE/PRODUCT PROVIDER

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WHO OWNS THE DATA?
TECH PROVIDER SERVICE/PRODUCT PROVIDER

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Only the companies with a lot of cash will be able to
invest and offer the tech infrastructure to support
this evolution.
MINISTER FOR FOREIGN AFFAIRS
« I consider GAFA as new nations and want
to engage diplomatic relations with them »

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AUTOMOTIVE
HOME RETAIL HEALTHCARE
SECURITYCONVENIENCE

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• COUNTING (based on the WiFi beacons of mobile devices carried by the audience in
range of the InfiniSense product)
• DWELL TIME (average time spent in range of the InfiniSense device)
• NUMBER OF IMPRESSIONS (average, as derived from the aggregated data results)
• HEAT-MAPPING (location-based audience density chart supported with triangulation
of multiple InfiniSense devices)
• 12 month DATA HISTORY (applicable on collected data as described above)
• DEMOGRAPHICS
• Add-on to the TRAFFIC subscription
• DATA COLLECTION
• CLOUD TRANSMISSION
• BEACON FRIENDLY
• WIFI/BLUETOOTH
• IMAGE-BASED DEMOGRAPHICS
• GENDER & AGE BRACKETS
• TRAFIC & INTERACTION
A BRAND NEW WORLD

37. 37blue2purple confidential & proprietary
← Real cloud
Electrical Plants
8%Global Electricity Consumption

38. 38blue2purple confidential & proprietary
1M2
X2 = 2 HOUSEHOLDS
60 000 M2
= 120 000 HOUSEHOLDS
ELECTRICAL CONSUMPTION OF A DATA CENTER
OVH

39. 39blue2purple confidential & proprietary

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20% of trafic in the UK

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MARKET DRIVERS MARKET BARRIERS
1. EXPANDED INTERNET CONNECTIVITY
2. HIGH MOBILE ADOPTION
3. LOW-COST SENSORS
4. LARGE IoT INVESTMENTS
1. SECURITY CONCERNS
2. PRIVACY CONCERNS
3. IMPLEMENTATION & DATA FLOW MANAGEMENT
4. TECHNOLOGICAL FRAGMENTATION

42. 42blue2purple confidential & proprietary
1. DATA CONSUMPTION IS BOOMING
2. CABLES ARE EVERYWHERE
3. THE TECH INFRASTUCTURE NEEDS TO BE UPDATED CONSTINUOUSLY
4. THE COMPANIES WHO PAYS THAT ARE DIFFERENT THAN BEFORE
5. INTERNET & DATA STORAGE ARE HIGHLY POLLUTING

43. 43blue2purple confidential & proprietary
INTERNET IS HIGHLY
POLLUTING
AVOID WASTE
BE EFFICICENT WITH YOUR E-
MARKETING
WORK WITH US ☺

44. 44blue2purple confidential & proprietary
THANKS !