ClickZ New York 2014 - Last Trends

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ClickZ New York 2014 - Last Trends

  1. 1. blue purple blue2purple  confiden.al  &  proprietary  
  2. 2. Web Analytics
  3. 3.
  4. 4. Don’t stop at eCommerce The more you measure, the more you’ll know Note: More and more information is consumed without page views  
  5. 5. Explore your site Find the things that matter
  6. 6. content interaction video player (load, video end/stop early, mote/volume, go to video URL) map interaction Events:   Micro Conversions:   But also   Subscriptions Likes Free Trial Customer support FAQ …
  7. 7. 4 Rules of a KPI: 1- simple, uncomplicated 2- pertinent to objective 3- delivered timely 4- instantly qualifiable —> how many metrics are key ?
  8. 8. Collect   Data   Analyze   Metrics   Provide   Context   Propose   Solu.ons   Take   Ac.on  
  9. 9. Your data tells a story of how people are progressing Miss Search Actively Searching Bookmark-Man High Brand Loyalty eMail Visitor Going for call to action Mobile Geek Could be a potential desktop converter Segment your visitors!
  10. 10. Important!! Not every visitor is a customer… Why do some people don’t convert? à Get to know them better
  11. 11. Online Surveys Ask probing questions on most important pages of website (through G.A. segmentation data)
  12. 12. A/B Testing
  13. 13. Spying Strategies
  14. 14. 4 components to measure Visibility Creatives Continuity Conversion
  15. 15. Attribution Modeling
  16. 16. Approach 35   15   15   35   25   25   25   25   5   15   30   50   0   0   0   100   5   25   15   45   10   100   0   0   0  

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