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Adv 420 final presentation
- 1. KROGER DIGITAL MEDIA STRATEGY Anna Blohm
- 2. GOAL AND TARGET AUDIENCE • Collect data through social media while increasing presence and engagement • Target customers looking to save money on their shopping trips
- 3. SOCIAL MEDIA • Used to promote money saving opportunities through following campaigns • App downloads • Email sign-up • Website content • Drive traffic back to the website • Facebook, Twitter, Instagram • Boosted posts
- 4. CONTENT/INBOUND MARKETING • Create a blog on the Kroger site for • Pro-tips and how-tos • Easy and cheap recipes • Guest bloggers • contests • Promoted on social media
- 5. ONLINE ADVERTISING • Display ads • High-traffic site like amazon • Sites geared toward saving money • Promote Kroger app • Search engine optimization • Campaign based • Email Marketing • Incentive to sign up: coupon upon download • Weekly coupons • Promote on social media
- 6. WEBSITE • Basic website improvements • Blog addition • Update the scroll with campaign messages • Use social media campaigns that: • Drive traffic back to site and blog
- 7. MOBILE • Increase app downloads • Promote on social media with boosted posts • Offer more on the app • Create incentive to download
- 8. KPIS • App downloads • Email sign-ups • Click-through rates • Review metrics weekly and by ad campaign
- 9. TOOLS AND TACTICS • Mail Chimp • Facebook and Twitter analytics • Google Analytics
- 10. BUDGET • Social media: $10,000/monthly • Mobile app: $1,000/monthly • Website/blog updates: $2,000/monthly • SEO: $5,000/monthly