Advocacy Lessons from the Emerald City - Alliance for Children Keynote 2018
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Slides for Keynote Presentation at 2018 Alliance for Children Annual Meeting and Senior Leaders Conference, April 3, 2018
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Advocacy Lessons from the Emerald City - Alliance for Children Keynote 2018
- 1. Advocacy Lessons from the Emerald City Alliance for Children Annual Meeting & Senior Leaders Conference April 3, 2018
- 2. Why should we get involved? If not now, when? If not you, who?
- 3. You know better than most about the storms families are facing.
- 4. A Framework for Changing Public Policy Good Public Policy Electoral Politics Base Building The Wellstone Triangle Wellstone.org
- 5. The answer to every problem is a person.
- 6. One-to-One Relational Meetings • Face to Face • Scheduled and Purposeful • 2 people • Exploration and Exchange: • What matters to you? • What matters to me? • Can we work together? • Commitment
- 7. Purposeful Curiosity Sample Questions: • Where did you grow up? • How did you get from there to here? • When did you first start doing [whatever the person does now]? • What were you doing before that? • How did that change come about?
- 8. Define Goals • What do you want to accomplish or change? • Assess the situation. • Map out your course. • Be aspirational!
- 9. Use your brain • Use good strategy. • Determine effective messaging. • Identify tactics and activities.
- 11. Use your heart • Be passionate about your cause. • Self-interest drives action – to move people, speak to their self-interest, not yours. • Desire overrules need – people have needs; people seek wants.
- 12. The Action Connection 1. Your Desired Action 2. Your Audiences 3. Their Desires 4. Overlap 5. Core Message
- 13. Be courageous • Be willing to take risks. • Recognize that challenging authority can be daunting. • Support each other in overcoming their fears.
- 14. Identify your opponents (and their weaknesses) • Who opposes our desired action? • How can their opposition be neutralized? • Divide and conquer.
- 15. Behind the curtain • Don’t be distracted by majesty of the Capitol. • Lawmakers are real people with real lives. • Lawmakers want to look good to their followers. • Most things are viewed through “green glasses”.
- 16. Be kind to the gatekeeper • Be sure to nurture a relationship with the receptionist, scheduler, etc. • They are juggling many demands. • Show them kindness and you will be rewarded.
- 17. “You’ve had the power all along. You just had to learn it for yourself.” - Glinda
- 18. There’s no place like home • Connect with lawmakers at home. • Engage your family, friends and neighbors in your advocacy. • Remember these decisions affect people’s lives.
- 19. What is it we want… What policies help children and families thrive?
- 22. We can do it. We have before. Just as the United States made a commitment in the 1960s to address poverty rates for seniors, we need to make the same level of commitment to address child poverty and the prevention of child maltreatment.
- 23. Recent Developments • Maternal Infant Early Childhood Home Visitation (MIECHV) Reauthorization • Family First Prevention Services Act • Budget appropriations - $60 million increase for CAPTA • Passage of child sexual abuse prevention legislation (HB4402 and SB 465)
- 24. Looking Ahead • Child Abuse Prevention Treatment Act (CAPTA) Reauthorization • Trauma-informed care legislation • Additional Child Welfare Finance Reform • Election year politics
- 25. A snowflake is one of nature’s most fragile things... But look at what they can do when they stick together!
- 26. Text: PCAWV To: 22828 To sign up for Legislative Action Alerts. Sign Up for Action Alerts http://number1question.org
- 27. Jim McKay State Director, Prevent Child Abuse WV TEAM for WV Children jim@teamwv.org 304-617-0099 Contact Info http://slideshare.net/pcawv
Editor's Notes
- Brainstorm: What are the skills and tools you need to make policy? Direct personal knowledge Research skills about the causes and costs Influence over lawmakers Strategy ability to cut an Issue into something that is IMPACTFUL and WINNABLE Money Hundreds of People, Mass Movement Media and communications ability Unlikely allies All of these are helpful to have, but the ONE thing you need is the courage and willingness to ask for help. “The answer to every problem is a person.”
- Brainstorm: What are the skills and tools you need to make policy? Direct personal knowledge Research skills about the causes and costs Influence over lawmakers Strategy ability to cut an Issue into something that is IMPACTFUL and WINNABLE Money Hundreds of People, Mass Movement Media and communications ability Unlikely allies All of these are helpful to have, but the ONE thing you need is the courage and willingness to ask for help. “The answer to every problem is a person.”
- Put the right information into the hands of the right people to prompt an action we desire. 1: Identify the action desired. 2: Identify the target audiences. 3: Identify target audience desires. 4: Find the mutuality. 5: Write the message.