Advertising_strategy_SOULVIBE
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The document discusses a plan to promote the Indonesian band Soulvibe and increase their popularity. It proposes creating a radio drama titled "H-14" starring Soulvibe and other popular Indonesian artists. The 14 episode drama would air weekly and feature Soulvibe's music. An album launch concert would be held at the end, combining the final drama episode with a live performance. The goal is to make Soulvibe as famous as other popular Indonesian bands by targeting their music to young Indonesians through a creative radio campaign.
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SHINee World Pakistan Powerpoint
The document proposes a website called "SHINee World Pakistan" that will provide information about the Korean boy band SHINee. It will have 8 tabs with news, profiles of the band members, their album information, photos, music videos, music, and a contact tab. The purpose is to create a resource for Pakistani fans of SHINee to learn more about the band and stay up to date on their activities and releases. Personas of target users and conceptual/concrete scenarios are provided to demonstrate how users like an advertising executive would benefit from easily accessing the band's discography, media and updates in one centralized place online.
Questionnaire Results
The document appears to be a survey about music magazine preferences. Based on the responses from various participants, the majority listen to 2-5 hours of music per week and read music magazines to learn about new artists and music genres. Most prefer magazines that are released weekly with a focus on images over text, and are willing to pay between £1.10-£2.50. However, none of the survey participants expressed a desire to subscribe to a magazine.
Evaulation of pop music
Pop music originated in the 1950s and is characterized by catchy, repetitive tunes that are usually electric in nature. Major pop artists like Michael Jackson and Madonna helped popularize pop among young people in the 1980s with hit songs that were aimed at teenagers. Pop music is now distributed through various mediums like radio, TV, the internet, cell phones, and CDs and primarily targets teenagers and tweens through catchy songs. It is mostly recorded in studios but some artists also perform live.
iheartradio proposal
BKAJ Research Inc. conducted research on iHeartRadio to help reposition it and expand its offerings to beat competitors like Pandora. They identified three key audience segments: Traditionalists who want simple, relaxing music for daily activities; Multitaskers who use music as a background while working but don't curate playlists; and Music Trendsetters who are passionate about discovering new artists and sharing recommendations. Findings suggest iHeartRadio should position itself as the ultimate music experience allowing various ways to engage with music. Recommendations include customizable homepages, tailored ads, and partnerships to sell concert tickets.
Media Questionnaire results A2
The document summarizes the results of a media questionnaire. It shows that most respondents were ages 15-18, and that pop music was the most popular genre. For music videos, respondents preferred "Gangster's Paradise" and generally thought narratives were better. Views on favorite music videos and reasons why varied widely. Most listened to music several hours per week but watched far fewer music videos.
Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Frank Sinatra was one of the first modern pop stars in the 1930s-1940s. Key artists who developed pop music include Mariah Carey, Britney Spears, and Lady Gaga, starting in 1988, 1992, and 2005 respectively. Pop music appeals to a wide audience including teens, adults, and both male and female fans. Some subgenres of pop are bubblegum pop, Christian pop, dance pop, teen pop, and soundtrack music.
Audience recap
This document summarizes Annika's target audience for her media presence and music. It notes that her main target is those under 25 who can relate to her social media interactions and simple music video narrative. It also aims to attract those who like current pop music through her easy-listening pop genre and conventional pop artist outfits. Examples are given of typical listeners, including 13 year old Lauren who loves pop stars, and 41 year old Nathan who enjoys modern pop and jazz saxophone. Annika's music incorporates jazz elements to potentially attract a diverse audience including both young and older listeners who appreciate instruments like the trumpet.
Music magazine market research
The document analyzed the results of a survey about music magazine preferences. It found that pop music was the most popular genre chosen. Q magazine was the most preferred music magazine, while "Charts" was the most popular masthead. The slogan "From Local to Worldwide" received the most votes. First-person interviews with bands/artists was the most popular type of article.
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SHINee World Pakistan Powerpoint
The document proposes a website called "SHINee World Pakistan" that will provide information about the Korean boy band SHINee. It will have 8 tabs with news, profiles of the band members, their album information, photos, music videos, music, and a contact tab. The purpose is to create a resource for Pakistani fans of SHINee to learn more about the band and stay up to date on their activities and releases. Personas of target users and conceptual/concrete scenarios are provided to demonstrate how users like an advertising executive would benefit from easily accessing the band's discography, media and updates in one centralized place online.
Questionnaire Results
The document appears to be a survey about music magazine preferences. Based on the responses from various participants, the majority listen to 2-5 hours of music per week and read music magazines to learn about new artists and music genres. Most prefer magazines that are released weekly with a focus on images over text, and are willing to pay between £1.10-£2.50. However, none of the survey participants expressed a desire to subscribe to a magazine.
Evaulation of pop music
Pop music originated in the 1950s and is characterized by catchy, repetitive tunes that are usually electric in nature. Major pop artists like Michael Jackson and Madonna helped popularize pop among young people in the 1980s with hit songs that were aimed at teenagers. Pop music is now distributed through various mediums like radio, TV, the internet, cell phones, and CDs and primarily targets teenagers and tweens through catchy songs. It is mostly recorded in studios but some artists also perform live.
iheartradio proposal
BKAJ Research Inc. conducted research on iHeartRadio to help reposition it and expand its offerings to beat competitors like Pandora. They identified three key audience segments: Traditionalists who want simple, relaxing music for daily activities; Multitaskers who use music as a background while working but don't curate playlists; and Music Trendsetters who are passionate about discovering new artists and sharing recommendations. Findings suggest iHeartRadio should position itself as the ultimate music experience allowing various ways to engage with music. Recommendations include customizable homepages, tailored ads, and partnerships to sell concert tickets.
Media Questionnaire results A2
The document summarizes the results of a media questionnaire. It shows that most respondents were ages 15-18, and that pop music was the most popular genre. For music videos, respondents preferred "Gangster's Paradise" and generally thought narratives were better. Views on favorite music videos and reasons why varied widely. Most listened to music several hours per week but watched far fewer music videos.
Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Frank Sinatra was one of the first modern pop stars in the 1930s-1940s. Key artists who developed pop music include Mariah Carey, Britney Spears, and Lady Gaga, starting in 1988, 1992, and 2005 respectively. Pop music appeals to a wide audience including teens, adults, and both male and female fans. Some subgenres of pop are bubblegum pop, Christian pop, dance pop, teen pop, and soundtrack music.
Audience recap
This document summarizes Annika's target audience for her media presence and music. It notes that her main target is those under 25 who can relate to her social media interactions and simple music video narrative. It also aims to attract those who like current pop music through her easy-listening pop genre and conventional pop artist outfits. Examples are given of typical listeners, including 13 year old Lauren who loves pop stars, and 41 year old Nathan who enjoys modern pop and jazz saxophone. Annika's music incorporates jazz elements to potentially attract a diverse audience including both young and older listeners who appreciate instruments like the trumpet.
Music magazine market research
The document analyzed the results of a survey about music magazine preferences. It found that pop music was the most popular genre chosen. Q magazine was the most preferred music magazine, while "Charts" was the most popular masthead. The slogan "From Local to Worldwide" received the most votes. First-person interviews with bands/artists was the most popular type of article.
Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Some key artists who developed the pop genre include Mariah Carey, Britney Spears, and Lady Gaga. Pop music appeals to a wide audience including teenagers, adults, and both male and female listeners. There are several subgenres of pop like bubblegum pop, Christian pop, dance pop, and teen pop that target different demographics.
Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Frank Sinatra was seen as the first modern pop star in the 1930s-1940s. Key artists who developed pop include Mariah Carey, Britney Spears, and Lady Gaga, starting in 1988, 1992, and 2005 respectively. Pop music appeals to a wide audience including teens, adults, and both genders. Some subgenres are bubblegum pop, Christian pop, dance pop, and teen pop.
Research on genre
Pop music originated in the 1930s-40s and was popularized by artists like Frank Sinatra. It derives from rock and roll and has a catchy, memorable beat. Key artists who developed the pop genre include Mariah Carey, Britney Spears, and Lady Gaga. Pop music appeals to a wide audience including teens, adults, and both male and female fans. Some subgenres of pop are bubblegum pop, Christian pop, dance pop, and teen pop.
Audience research questionnaire answers
This document contains the responses from 6 individuals, Daisy, Rose, Lou, Lola, Molly, and Sammy, to a 7 question audience research questionnaire about music video preferences and music consumption habits. The questions covered expectations for indie pop music videos, genres of artists, narrative or performance-based videos, story types if narrative, music acquisition methods, and ways to discover new songs.
Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Some key artists who developed the pop genre include Mariah Carey, Britney Spears, and Lady Gaga, who began their careers between 1988-2005. Pop music has a wide target audience that includes both teens and adults, though some subgenres like bubblegum pop are targeted more toward teens. The public generally likes pop music for its memorable melodies.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that pop is a mainstream genre that appeals to both male and female teenagers and young adults aged 15-34. Research of social media platforms, music charts, radio stations, and TV shows found that pop artists like Ariana Grande and Bastille have widespread popularity across different countries and genders.
10 Stor
Swincle is a new 5-member girl group comprised of rapper Mika, Jihee, main vocal Songhee, leader Jisoo, and vocal Haeran. They were trained for two years in singing and dancing. While their agency wants Swincle to be like the successful group KARA, they acknowledge Swincle needs more experience. Swincle finished recording their mini album "Shake Ur Body" in January and will promote it upon its March release. Leader Jisoo previously trained with another company to debut but did not.
Questionnaire 13 oct
The document appears to be a survey about music preferences and expectations for a music video. It asks respondents about their age, gender, preferred music genres and reasons for enjoyment, and what they would expect or want to see in a music video for a pop song described as having elements of dancing, singing, bright colors, phone calls, and lip syncing to the lyrics "call me". The survey also asks how much respondents would enjoy the song if heard on the radio, what it makes them think of, and what media platform they use to watch music videos. It closes by asking about expected colors, props, and descriptions of what the main artist in the music video might look like.
Free the music- A Unique initiative by Songdew
www.songdew.com since its launch has become th elargest music network in India.
More than 15K artists from India alone are using the site to promote their music, their events and also to engage with music lovers.
Free The Music is a unique initiative by Songdew to provide a platform to select artists to put their career on fast track !For any queries pls write on contact@songdew.com
Research into music videos
This document summarizes research conducted through a questionnaire for a music video targetting 11-18 year olds. The questionnaire found that the target audience listens to music everyday, with pop being the favorite genre. Most respondents listened to chart music and liked Taylor Swift's "Mine" music video. They preferred a mixture of narrative and performance shots. Katy Perry was the most popular artist. The song "The One That Got Away" was chosen. Popular production companies identified were YMCMB and Columbia. YouTube and iTunes were identified as good platforms for distribution. The performer should be young, have long hair, be slim, and wear colorful makeup.
Music video questionnaire results
The document analyzes the results of a questionnaire about music video preferences. It finds that most respondents were males aged 17-24 who prefer hip hop and R&B music. They cited enjoying the beat and lyrics as most appealing. Kanye West and Rihanna were the favorite artists. Most watch music videos on channels like MTV and 4Music and consume music through downloads on iTunes or free downloads online, spending under £20 per year.
Vendorbelly
The document discusses an interview with the sludge/stoner metal band Vendorbelly. It provides background on the band members' previous group Jettatura and Vendorbelly's formation in 2012. The band has since played numerous shows around London and released their first EP. The interview will take place in a music studio and will include questions about the band's origins, recording process, promoting their new EP, favorite performance venues, and experiences as a sludge metal band.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the target demographic is primarily teenage females. Research from sources like YouTube, social media, and industry websites showed that most popular pop artists have a large mainstream female fan base between ages 13-34. While pop as a genre attracts both genders, female fans engage more with pop music and their favorite artists align with those mentioned in the document.
Pros and cons of magazine genres
Pop music provides recognizable artists that are widely covered in interviews, making for interesting articles, while also using bright colors on magazine covers that stand out. Rock stars are also very opinionated in interviews and there are usually multiple band members' perspectives in one interview. Indie artists tour and perform at festivals year-round, building large followings and interest in their interviews. However, the genres may have limited appeal - older audiences are less interested in pop; rock interviews could include unwanted language; some see indie music as repetitive; and house music fans are assumed to spend little time reading.
2. research
The document summarizes three existing podcasts that are similar to the podcast being developed. All three podcasts discuss music - either reviewing albums, previewing upcoming albums, or playing music. They use both formal and informal language to discuss the music in an entertaining way for audiences. Effects like reverb are used in some podcasts. The podcasts attract audiences through honest opinions about music and intrigue around the music being discussed or played. Features like professional sound quality and the use of special effects to keep audiences entertained will be adopted for the new podcast. The target audience for the new podcast is expected to be those between ages 16-24 who will be interested in discussions of concerts and live music events.
INCENDIARY- MUSIC
Incendiary-Music is a music group based in Soweto, South Africa that has been producing and composing music since 2008. They produce both afro deep and hip hop genres and have worked with artists like Revolution Music and many local talented artists. The group consists of 6 members who fill various roles like hip hop artist, producer, manager, and vocalist. They sell instrumental tracks and have a Facebook page with a growing fan base that has helped turn their passion into a full-time career.
Genre study
Our song is classified as both indie pop and folk music genres. Indie pop originated in the UK in the mid-1980s and is more melodic than indie rock. Folk music began as songs workers would sing to make manual labor easier and keep rhythm; it was later considered an art form. Combining indie pop and folk music styles gives the sad song a melodic rhythm that fits its theme, and may boost its sales by offering a fresh take not often seen in popular music.
History of music videos
This document provides a timeline and overview of how music videos have changed over time from the 1960s to present. It analyzes and compares music videos from different decades, noting how they have become more colorful, creative, and reflective of changing technology and social trends over time. While older videos focused more on the music itself, modern videos incorporate more elaborate narratives, stylization, and visual effects that appeal to wider audiences and draw from various media theories.
The Beginner’s Guide to KPOP
The document provides an overview of the KPOP industry and genre. It defines KPOP, describes the characteristics and structure of popular boy and girl groups, discusses the major entertainment companies and some of their top acts, and provides terminology used in KPOP.
Joanna
Adele's career began in 2004 when a friend posted demos of her songs on Myspace. Though she gained some attention, it wasn't until 2006 that XL Recordings contacted her based on these demos. Since then, Adele has won 101 awards and received 186 nominations, including Album of the Year, Song of the Year, and Best Female Solo Artist at the Brit Awards. Her breakout hit "Rolling in the Deep" has sold over 6 million copies in the US alone. Adele wrote the song after going through a breakup.
Press Kit
Kgotso Simphiwe Makgale, known by his stage name "Sweet Kid", is a South African rapper born in 1995. He started rapping in 2009 and has since released numerous mixtapes and singles independently. Some of his achievements include being nominated for Hype Magazine's Newcomers Delight award and ranking #1 on Reverbnation's local hip hop charts. Sweet Kid aims to be considered the best in his category and hopes to achieve success through hard work and passion for his music.
A2 Media Music Video Pitch
Our A2 Media Music Video Pitch.
The song we have chosen is Shift K3y - Beep Beep. We are Four Girls in Yr13 studying Media Studies at Sixth Form
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Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Some key artists who developed the pop genre include Mariah Carey, Britney Spears, and Lady Gaga. Pop music appeals to a wide audience including teenagers, adults, and both male and female listeners. There are several subgenres of pop like bubblegum pop, Christian pop, dance pop, and teen pop that target different demographics.
Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Frank Sinatra was seen as the first modern pop star in the 1930s-1940s. Key artists who developed pop include Mariah Carey, Britney Spears, and Lady Gaga, starting in 1988, 1992, and 2005 respectively. Pop music appeals to a wide audience including teens, adults, and both genders. Some subgenres are bubblegum pop, Christian pop, dance pop, and teen pop.
Research on genre
Pop music originated in the 1930s-40s and was popularized by artists like Frank Sinatra. It derives from rock and roll and has a catchy, memorable beat. Key artists who developed the pop genre include Mariah Carey, Britney Spears, and Lady Gaga. Pop music appeals to a wide audience including teens, adults, and both male and female fans. Some subgenres of pop are bubblegum pop, Christian pop, dance pop, and teen pop.
Audience research questionnaire answers
This document contains the responses from 6 individuals, Daisy, Rose, Lou, Lola, Molly, and Sammy, to a 7 question audience research questionnaire about music video preferences and music consumption habits. The questions covered expectations for indie pop music videos, genres of artists, narrative or performance-based videos, story types if narrative, music acquisition methods, and ways to discover new songs.
Research on genre
Pop music originated in the 1950s from rock and roll, with catchy beats that attracted many fans. Some key artists who developed the pop genre include Mariah Carey, Britney Spears, and Lady Gaga, who began their careers between 1988-2005. Pop music has a wide target audience that includes both teens and adults, though some subgenres like bubblegum pop are targeted more toward teens. The public generally likes pop music for its memorable melodies.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that pop is a mainstream genre that appeals to both male and female teenagers and young adults aged 15-34. Research of social media platforms, music charts, radio stations, and TV shows found that pop artists like Ariana Grande and Bastille have widespread popularity across different countries and genders.
10 Stor
Swincle is a new 5-member girl group comprised of rapper Mika, Jihee, main vocal Songhee, leader Jisoo, and vocal Haeran. They were trained for two years in singing and dancing. While their agency wants Swincle to be like the successful group KARA, they acknowledge Swincle needs more experience. Swincle finished recording their mini album "Shake Ur Body" in January and will promote it upon its March release. Leader Jisoo previously trained with another company to debut but did not.
Questionnaire 13 oct
The document appears to be a survey about music preferences and expectations for a music video. It asks respondents about their age, gender, preferred music genres and reasons for enjoyment, and what they would expect or want to see in a music video for a pop song described as having elements of dancing, singing, bright colors, phone calls, and lip syncing to the lyrics "call me". The survey also asks how much respondents would enjoy the song if heard on the radio, what it makes them think of, and what media platform they use to watch music videos. It closes by asking about expected colors, props, and descriptions of what the main artist in the music video might look like.
Free the music- A Unique initiative by Songdew
www.songdew.com since its launch has become th elargest music network in India.
More than 15K artists from India alone are using the site to promote their music, their events and also to engage with music lovers.
Free The Music is a unique initiative by Songdew to provide a platform to select artists to put their career on fast track !For any queries pls write on contact@songdew.com
Research into music videos
This document summarizes research conducted through a questionnaire for a music video targetting 11-18 year olds. The questionnaire found that the target audience listens to music everyday, with pop being the favorite genre. Most respondents listened to chart music and liked Taylor Swift's "Mine" music video. They preferred a mixture of narrative and performance shots. Katy Perry was the most popular artist. The song "The One That Got Away" was chosen. Popular production companies identified were YMCMB and Columbia. YouTube and iTunes were identified as good platforms for distribution. The performer should be young, have long hair, be slim, and wear colorful makeup.
Music video questionnaire results
The document analyzes the results of a questionnaire about music video preferences. It finds that most respondents were males aged 17-24 who prefer hip hop and R&B music. They cited enjoying the beat and lyrics as most appealing. Kanye West and Rihanna were the favorite artists. Most watch music videos on channels like MTV and 4Music and consume music through downloads on iTunes or free downloads online, spending under £20 per year.
Vendorbelly
The document discusses an interview with the sludge/stoner metal band Vendorbelly. It provides background on the band members' previous group Jettatura and Vendorbelly's formation in 2012. The band has since played numerous shows around London and released their first EP. The interview will take place in a music studio and will include questions about the band's origins, recording process, promoting their new EP, favorite performance venues, and experiences as a sludge metal band.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the target demographic is primarily teenage females. Research from sources like YouTube, social media, and industry websites showed that most popular pop artists have a large mainstream female fan base between ages 13-34. While pop as a genre attracts both genders, female fans engage more with pop music and their favorite artists align with those mentioned in the document.
Pros and cons of magazine genres
Pop music provides recognizable artists that are widely covered in interviews, making for interesting articles, while also using bright colors on magazine covers that stand out. Rock stars are also very opinionated in interviews and there are usually multiple band members' perspectives in one interview. Indie artists tour and perform at festivals year-round, building large followings and interest in their interviews. However, the genres may have limited appeal - older audiences are less interested in pop; rock interviews could include unwanted language; some see indie music as repetitive; and house music fans are assumed to spend little time reading.
2. research
The document summarizes three existing podcasts that are similar to the podcast being developed. All three podcasts discuss music - either reviewing albums, previewing upcoming albums, or playing music. They use both formal and informal language to discuss the music in an entertaining way for audiences. Effects like reverb are used in some podcasts. The podcasts attract audiences through honest opinions about music and intrigue around the music being discussed or played. Features like professional sound quality and the use of special effects to keep audiences entertained will be adopted for the new podcast. The target audience for the new podcast is expected to be those between ages 16-24 who will be interested in discussions of concerts and live music events.
INCENDIARY- MUSIC
Incendiary-Music is a music group based in Soweto, South Africa that has been producing and composing music since 2008. They produce both afro deep and hip hop genres and have worked with artists like Revolution Music and many local talented artists. The group consists of 6 members who fill various roles like hip hop artist, producer, manager, and vocalist. They sell instrumental tracks and have a Facebook page with a growing fan base that has helped turn their passion into a full-time career.
Genre study
Our song is classified as both indie pop and folk music genres. Indie pop originated in the UK in the mid-1980s and is more melodic than indie rock. Folk music began as songs workers would sing to make manual labor easier and keep rhythm; it was later considered an art form. Combining indie pop and folk music styles gives the sad song a melodic rhythm that fits its theme, and may boost its sales by offering a fresh take not often seen in popular music.
History of music videos
This document provides a timeline and overview of how music videos have changed over time from the 1960s to present. It analyzes and compares music videos from different decades, noting how they have become more colorful, creative, and reflective of changing technology and social trends over time. While older videos focused more on the music itself, modern videos incorporate more elaborate narratives, stylization, and visual effects that appeal to wider audiences and draw from various media theories.
The Beginner’s Guide to KPOP
The document provides an overview of the KPOP industry and genre. It defines KPOP, describes the characteristics and structure of popular boy and girl groups, discusses the major entertainment companies and some of their top acts, and provides terminology used in KPOP.
Joanna
Adele's career began in 2004 when a friend posted demos of her songs on Myspace. Though she gained some attention, it wasn't until 2006 that XL Recordings contacted her based on these demos. Since then, Adele has won 101 awards and received 186 nominations, including Album of the Year, Song of the Year, and Best Female Solo Artist at the Brit Awards. Her breakout hit "Rolling in the Deep" has sold over 6 million copies in the US alone. Adele wrote the song after going through a breakup.
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Press Kit
Kgotso Simphiwe Makgale, known by his stage name "Sweet Kid", is a South African rapper born in 1995. He started rapping in 2009 and has since released numerous mixtapes and singles independently. Some of his achievements include being nominated for Hype Magazine's Newcomers Delight award and ranking #1 on Reverbnation's local hip hop charts. Sweet Kid aims to be considered the best in his category and hopes to achieve success through hard work and passion for his music.
A2 Media Music Video Pitch
Our A2 Media Music Video Pitch.
The song we have chosen is Shift K3y - Beep Beep. We are Four Girls in Yr13 studying Media Studies at Sixth Form
Our group pitch
The document provides information about an electronic music band called Ultraviolet. It describes their name, genre as electronic/deep house with 90s R&B influences, and their target audience of teens and young adults. It outlines plans for their music video, which will tell a narrative story inspired by Romeo and Juliet about forbidden young lovers obstructed by their friends. Promotion will focus on social media to engage their target demographic.
Task 6
Decene is a 22-year-old indie rock band from the UK releasing their debut album "Nothing But Sea". The objectives are to sell 2,000 copies in the UK and target 17-23 year olds interested in indie music and festivals through social media and radio play. Key goals include headlining a small tour, releasing special edition vinyls, and playing smaller stages at festivals. The band would use social media, posters, magazines, and radio to promote the album and connect with their target audience of 17-23 year old indie music fans.
'I Want My MTV' Powerpoint
The document provides an overview of music videos, including their history, purposes, and various styles. It discusses how music videos started in the 1980s with the rise of MTV and how they are used to promote artists and make money. The document also examines different types of music video styles such as narratives, live footage, animation, and parodies/pastiches. Censorship and the roles of producers, major labels, and independent labels are also covered.
Music video questionnaire
- The document analyzes the results of a music video questionnaire completed by 15-19 year olds.
- 10 females and 6 males completed the survey, and most respondents enjoyed mixed color schemes and concepts/symbolism in music videos.
- Respondents reported preferring to watch music videos online and listen to genres like hip hop/rap, R&B, and pop. Most felt sound was the most important aspect.
- This information will help the survey designer and their group create a music video that appeals to their target audience's preferences for things like color, sound, and distribution online.
'I WANT MY MTV' Music Video Powerpoint
The document provides an overview of the history and development of music videos. It discusses how music videos started in the 1980s with the rise of MTV and have since evolved to include various techniques like animation, documentaries, and abstract film. Music videos serve several purposes like promoting artists and songs to generate more sales and publicity. They can also expand the income from songs through DVD/CD sales and partnerships with other companies. The styles of music videos vary widely depending on the genre of music and the vision of the artist and producer. Techniques discussed include narratives, live footage, animation, and parodies. Censorship also plays a key role in determining what content is appropriate for music channels.
We are Flying Ipis.
Flying Ipis is an all-girl garage punk band from the Philippines comprised of Deng Garcia (vocals), Ymi Sy (guitarist), Tanya Singh (bassist), and Gaki (drummer). Their mission is to infuse the world with their infectious music and youthful energy while showing that girls can rock. They aspire to be the top rock act in the Philippines by playing on radio, endorsing brands, touring nationally and internationally. The band has released two EPs and one full-length album. They have performed at various music festivals and opened for international acts.
[Artist Management] A FIVE-YEAR PLAN FOR WAVE TO EARTH
[Artist Management] A FIVE-YEAR PLAN FOR WAVE TO EARTH
Artist Management 수업의 프로젝트에서 작성한 대한민국 인디밴드 'WAVE TO EARTH'를 위한 5년간의 계획 레포트입니다.
Target audience
The document discusses the target demographic for a band's music video. It aims to target ages 14-25, especially university students, as the genres of break beat, techno, and drum and bass would be played at clubs and raves frequented by this age group. It does not target those under 14 due to obscure images that could frighten youths, or those over 40 who prefer softer genres. The band seeks to appeal to all social classes and ethnicities to gain a large, diverse fan base. Likely hobbies of the target audience include enjoying Marvel comics, playing music, and attending concerts. The band plans to make their music widely accessible through formats like MP3 and platforms like YouTube.
Target audience questionnaire
This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.
Video killed the radio star
The document provides instructions for a coursework assignment to produce a music promotion package for the release of an album. This will include a music video, CD packaging, and magazine advertisement. It discusses the purpose of music videos as a marketing tool to promote music sales. It also asks questions about factors that influence liking a band and deciding what makes them "cool", where and when music videos are watched, and conventions commonly found in music videos.
Analysis of existing products- The Script
The video for The Script's "Man Who Can't Be Moved" uses various camera shots and angles of the lead singer to introduce him and the band to the audience. It draws on conventions of the pop rock genre through the members' clothing, instrumentation, and positioning. The album digipak for "Science and Faith" symbolically represents its themes through hand images and includes lyrics and messages to fans. The band's website prominently features live performance photos to promote an image of them as serious performers and allows fans to easily access their music, merchandise, and tour information.
Market research
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Questionnaire results
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M.Steel Promo INVESTIGATION and ANALYSIS - Copy - Copy.pptx
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LO4 Pro Forma Marketing and PR
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Ancillary Research
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1. The respondent asked 15 people about their music preferences and found that pop music was most popular followed by alternative and metal. YouTube and television were the most common ways to watch music videos.
2. Respondents expected music videos to include action, dancing, excitement, and either a plotline or meaningful performance. They preferred a variety of scenes and costumes.
3. The respondent concluded that people prefer a hybrid music video that incorporates both narrative and performance elements.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
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The Moment of Capture
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The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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Advertising_strategy_SOULVIBE
- 1. CINDYRAMITHA – FARIKHA – SARAH
- 2. Indonesia has rising jazz, soul, and other cutting edge music environment This is shown by the increasing number of the festivals and also an award
- 3. Followed by the rise of young jazz, soul, cutting edge bands or musicians
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- 28. Based on those findings, the campaign we decided to propose is…
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