The document describes the rationale for a print advertisement idea. The idea is to portray family memories by digitally drawing over old photos in different colors, shapes, and patterns. This allows the opportunity to promote Canon cameras while also expressing creativity. The black and white photos with colorful drawings added will convey feelings and give the ad visual appeal. The ad aims to attract audiences by taking a positive, emotional approach to representing family memories rather than a sadder route.

1. RATIONALE

4. I have learnt that artists have their own styles, each
print advert doing the same job of promoting while
also looking as wildly different from advertisements so
similar to their own. Each advert is created with an
audience in mind, catering to them and what they
want to see rather than what the company wants.

5. What are your ideas for your print advert?
In my print advert I would like to portray journeys through
memories (already existing photos). Having my family
looking over a photo album, showing how they reflect on
old memories and the time that those photos represent,
and drawing over digitally with different choices of colour,
shapes and patterns. As the project is about journeys and
creativity, I think that this will allow the opportunity to
promote canon while also allowing for freedom of my
own desire. The photo itself will have a lack of colour, the
drawings done over it showing the feelings that go on in
the photo while also giving my advertisement a pop of
colour.

6. Were there any codes and conventions you were going to
follow or challenge for this campaign and why?

7. Ideas on fonts, colour scheme, images and
layout. You should demonstrate that you have a
variety of ideas and how you have narrowed down
that list to what you think is the best idea​.
At first, I had wanted to go
through more of a sad route with
my project, manipulating
already existing photos. However,
after reconsidering the project, I
decided to change it to fit a
happier, emotional view.

8. Why do you think this would be a successful
print advert? What is it's USP?​

9. How do you think your print advert idea is right
for the client and their needs?

10. How will it appeal and
attract the right audience?