This advert uses the ninth format of Gunn's 12 advertising formats by featuring Cristiano Ronaldo prominently to promote KFC. Ronaldo dominates the page and stares directly at the audience. In the background is a stadium, symbolizing Ronaldo as a famous footballer to appeal to that audience. The KFC logo and slogan are also featured.

1. Unit 15 Advertising
Layton Mensforth

2. This advert uses the ninth format of Gunn’s 12 formats
of advertising as it uses Ronaldo to promote the product. This
advert shows Ronaldo as the dominant image which draws the
audiences attention directly to him as he takes up the majority of
the page He is also positioned at eye level this advert also uses
direct address as it shows him staring directly at the audience.
Behind Cristiano Ronaldo you can can see a stadium which is
symbolic of Ronaldo as he is a very well known football play which
would again draw the footballing audience. This advert also has the
KFC logo in the bottom left as well as the KFC Slogan in the top left

3. How are target audiences classified?
The target audiences are classified by using social grades, This is a scale from A-E.
Social grade A is around 4% of the UK who have high managerial spot in rather well known and successful
companies for example CEO's etc
Social grade B which is around 23% of the UK who are in a intermediate managerial position and also
administrative workers.
Social grad C is split into C1 and C2, C1 is people in a supervisor type role and also people in a junior managerial
position this is around 29% of the people in the UK. C2 however are people who are in a skilled manual work
position this is estimated to be around 21% of the UK’s population
Social grade D is around 15% of the UK’s population which are people who are semi to unskilled workers.
The final social grade is E these are people who are either using state pensions, Casual/low grade Workers and
people who are unemployed. The has been estimated to be the equivalent of around 8% of the UK.
The target audience of adverts are also classified by Lifestyle and ages, These are referred to by marketers as AIO’s
(Activities, Interests and Opinions) These are helpful for the marketers because the will aim there product towards a
specific target demographic. For example if you are marketing a video game you will aim towards are more teenage
demographic as they take up a huge percentage of the videogaming audience.
The platform is a huge part in classifying the target audience because you must ensure that you are marketing your
product for the correct demographic. This is key when aiming a product to a more younger audience because you will
want to make sure that you use a lot of social media marketing due to the fact that a huge percentage of people on
social media are early to late teens.

4. https://youtu.be/h4s0llOpKrU
This advert uses the tenth type or Gunn’s 12 formats of
advertising. This advert starts of with a model walking down a
street with the sun setting in the background as well as having
palm trees. The product Dior has a huge target demographic and
is a product which a lot of people look for. This advert seems
although that it is trying to sell the audience the subjects
lifestyle this is because as the advert carries on it shows clips of
the subject living the stereotypical live which is wanted by many
people. This therefore entices people to buy the product
because the message of the advert is that pretty much if you
buy the product then you will be able to live that life. This
message is also successful because the products target
demographic is for people aged around 15 to 40. Therefore
when people are younger they tend to believe these adverts.
This advertisement also features a rather attractive model who
would stereotypically be viewed as the ideal woman. This
advertising techniques a very popular in the beauty industry
because it convinces the audience which are usually younger
that if you buy the product you will look like the socially
constructed depiction of the ideal women even though it is a
highly unrealistic transition.

5. Codes and conventions of TV adverts
The main codes and conventions which we tend to see in TV adverts are Camera Angles and shots this applys an
interesting take to the overall quality and and appeal of the advertisement this is because the use of creative camera
angles which is very significant part in drawing the audiences attention to the advert. It is often to see wide shots, pan
shots, close ups and birds eye shots these shot types are likely to drag the audiences attention due to the authenticity.
Editing is also used quite a lot in TV Adverts this often consists of cuts and sudden fades that quickly switch the
meaning of the scenes this is useful because it keeps the audience interested in the advertisement. There is a very few
adverts in which you can find no editing this therefore shows how important editing is when trying to create a
successful advert. The lighting is also changed quite a lot and is also enhanced in the adverts this is often done to
make the protagonist of the advert seem more powerful and majestic. Lighting is also used to represent the male of
female gaze which is associated with the use of strong or dim lighting.
The sound is a key aspect within TV advertisements. This ranges from the use of sound effects which we often see in
adverts such as footsteps and things such as gunshots or explosions these are effects which are often seen throughout
the majority of TV adverts. We can often see a voice actor which usually gives a quick run-through of the product such
as the name of the products and some important information about it. Another key aspect to tv adverts would be
music as it is often used in order to make the advert less bland and more exciting. These are often songs which apply
to the age group of the product.
Computer Graphics are seen on practically every advert which we see on TV. This quite often includes changing the
backgrounds and also adding things such as colorization effects this is often used in order to enhance the actors, Again
depending on the type of advert you can create action packed effects such as fire and explosions. These type of effects
make the audience feel more inclined to purchase the products

6. Computer Graphics are seen on practically every advert which we see on TV. This quite often includes changing the
backgrounds and also adding things such as colorization effects this is often used in order to enhance the actors, Again
depending on the type of advert you can create action packed effects such as fire and explosions. These type of effects
make the audience feel more inclined to purchase the products Because of the many creative aspects which can be used
in the advertisement. A successful example of this would be Nikki Minaj’s Pink Friday fragrance advertisement which is
seems to have a rather large portion of the commercial aspect edited in many different aspects.
Logos are often seen in the majority of adverts. These are used in order to insure that the audience remember the
product and the company that had created the ad. A extremely successful example of this would be McDonalds as they
show the very iconic logo on every McDonalds advert that you see on TV. This has cause the majority of the population to
know the golden arches as being McDonalds symbolic logo