New Marketing Strategies
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New Marketing strategies 2021
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New Marketing Strategies
- 1. Effectiveness of the new Marketing strategies May , 2021 Prof. Savica Dimitrieska
- 2. Topics May , 2021 1) Marketing vs. Promotion 2) Product lessons 3) Promotion lessons 4) New Marketing strategies
- 3. 1) Marketing vs. Promotion May , 2021 Marketing Promotion Product Price Place Promotion Advertisements Public Relations Sales promotion Personal Sale Direct Marketing Marketing strategies
- 4. 1) Marketing vs. Promotion May , 2021 Attention Deficit You need to live 35 centuries if you like to see all the TV commercials that are presented around the world annually! The average modern person is exposed to around 5.000 ads/ a day! Every senior citizen have seen almost 2.000.000 TV commercials!
- 5. 2) Product – Lessons Learnt May , 2021 Important elements: Product’s name Logo Slogan Design, style Color Packaging Labeling Product’s performance Jingle Character
- 6. 2) Product – Lessons Learnt May , 2021 A) Short & Memorable names
- 7. 2) Product – Lessons Learnt May , 2021 B) Eco-design
- 8. 2) Product – Lessons Learnt May , 2021 B) Eco-design
- 9. 2) Product – Lessons Learnt May , 2021 C) Attention to colors
- 10. 2) Product – Lessons Learnt May , 2021 C) Attention to colors
- 11. 2) Product – Lessons Learnt May , 2021 C) Attention to colors
- 12. 2) Product – Lessons Learnt May , 2021 D) Labeling & Packaging - Respect for Cultural Differences
- 13. 3) Promotion – Lessons Learnt May , 2021 Important elements: Local culture & Traditions Religion Living standard Perceptions Humor Customer behavior After Covid-19 behavior MARKETING RESEARCH
- 14. 3) Promotion – Lessons Learnt May , 2021 A) Local Culture & Traditions
- 15. 3) Promotion – Lessons Learnt May , 2021 B) Living standard
- 16. 3) Promotion– Lessons Learnt May , 2021 C) Careful with Humor!
- 17. 3) Promotion– Lessons Learnt May , 2021 C) Careful with Humor!
- 18. 3) Promotion– Lessons Learnt May , 2021 D) Attracting Attention
- 19. 3) Promotion– Lessons Learnt May , 2021 D) Attracting Attention
- 20. 3) Promotion– Lessons Learnt May , 2021 E) Covid-19 & after…. Focus on family, close friends, love, caring, togetherness
- 21. 3) Promotion– Lessons Learnt May , 2021 E) Covid-19 & after…. Focus on family, close friends, love, caring, togetherness
- 22. 3) Promotion– Lessons Learnt May , 2021 F) Consumer’s voice is important!
- 23. 4) New Marketing Strategies May , 2021 Important elements: Virtual shopping Digital marketing Personalization Creative video content Interactive games Social media marketing Influencer marketing Do good things!
- 24. 4) New Marketing Strategies May , 2021 A) Virtual Shopping
- 25. 4) New Marketing Strategies May , 2021 A) Virtual Shopping
- 26. 4) New Marketing Strategies May , 2021 B) Creative Video Content https://www.youtube.com/watch?v=7AOOhgLN3oY&list=RD7AOOhgLN3oY&start_radio=1&rv=7AOOhgLN3oY&t=2090
- 27. 4) New Marketing Strategies May , 2021 D) Interactive Content Storytelling Polls Contests Questionnaires Puzzles Quizzes Crossroads
- 28. 4) New Marketing Strategies May , 2021 D) Interactive Content Storytelling Polls Contests Questionnaires Puzzles Quizzes Crossroads
- 29. 4) New Marketing Strategies May , 2021 E) Influencer Marketing
- 30. 4) New Marketing Strategies May , 2021 F) Do good things!
- 32. CONCLUSION May , 2021 Now you are ready for 2021 Marketing strategies