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Lionsgate typically advertises its films targeted at older audiences through creating striking posters and art prints posted publicly and online, using social media like Facebook pages and websites to promote upcoming releases, and distributing trailers and teasers that provide a sense of the film's plot, characters, and themes without revealing too much.
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Film distribution involves releasing a movie to audiences in various ways like cinemas, TV, and online. The company controlling the film sets the release date and has power over other aspects. Distribution is usually accompanied by film promotion for advertising purposes. Movies can be distributed through online/mobile platforms, social media, word of mouth, and posters to generate excitement starting from when a film is announced. This allows companies to profit early and create hype to drive sales. Marketing is also important as it promotes the film using celebrities and ads to make it well known since companies spend millions producing films.
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The film marketing plan summarizes key details about the horror movie "Bethany" and its target audience. The movie is rated 16A and involves friends being chased after hearing a noise. The target market is teenagers and adults aged 16 and over. Advertisements will feature exciting trailers and posters to appeal to horror fans and be shown in theaters, on social media, newspapers and TV. Partnering with Dreamworks Pictures provides a larger budget to promote the film and competing advertising companies. The goals are to best promote the movie and company over competing brands to become the leading advertising company.
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The document discusses movie marketing strategies and provides examples. It lists Arshi Ahemad, Sneha Bandrakar, and Priya Dege. It then covers the types of media used for pre-release movie marketing, challenges associated with movie marketing like high budgets and piracy, and strategies such as theatrical trailers, websites, and product partnerships. It also analyzes the box office collection of the movie 3 Idiots in India and overseas.
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Marketing is crucial for the movie industry. Hollywood movies grossed over $26 billion in 2007, more than any other form of entertainment. However, very few movies actually turn a profit, so studios rely on just a few blockbuster films each year to generate profits. On average, marketing budgets were $35.9 million in 2007. Common marketing techniques include teaser and full trailers in theaters, advertisements in newspapers/magazines/TV/radio, websites and viral marketing, and billboards. Studios measure early success by box office grosses the first weekend, as 40% of profits can come then. Marketing is essential to convince audiences to see films at cinemas or purchase DVDs.
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The document outlines strategies for independent film distribution and marketing. It discusses distributing films through DVD retailers, libraries, theaters, and online platforms like Netflix. It provides tips for promoting films through social media, press releases, websites, and search engine optimization. The goal is to help independent filmmakers understand their target audiences and find ways to get their films seen.
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The document discusses various techniques used to market films, including traditional above-the-line advertising methods like trailers, websites, and tie-ins as well as below-the-line publicity methods. It notes that the goal is to create a cohesive marketing campaign across different media platforms to build buzz leading up to a film's release. Successful marketing is crucial as most films do not break even from cinema revenue alone and require strong word-of-mouth to drive DVD sales. The document also outlines how marketers measure success and where marketing budgets are typically allocated.
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Here are the key points about audience research from the article:
- Audience is at the heart of public policy regarding film - the goal is to maximize audience access to films throughout the UK.
- Connecting films with audiences is key to both the industrial and cultural success of film.
- Audiences need to be able to access films via various platforms like cinemas, internet-enabled TVs, DVDs, tablets, and smartphones.
- Understanding audience preferences and how they consume content across different devices is important for marketing films successfully.
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Evaluation question 3
An independent film distributor like Entertainment One would be well-suited to distribute our thriller film. As an independent company, Entertainment One has experience distributing similar thriller films to niche audiences through limited budgets. They would employ word-of-mouth and targeted promotional strategies to maximize our film's release in select theaters and cities. Entertainment One could leverage existing contacts to promote the film through various distribution channels according to our unique selling proposition.
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This document summarizes the marketing plan for the independent film "Whiplash". It details the film's $3.3 million budget, of which 20% is allocated to marketing and distribution. The marketing plan leverages social media platforms like Facebook, Twitter, YouTube, Instagram and Snapchat to engage with the target audiences of jazz fans and college students. Key strategies include contests, behind-the-scenes content, interviews with cast/crew and leveraging the existing social followings of actors Miles Teller and J.K. Simmons to promote the film.
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Synergyand cross media convergence
The document discusses synergy and cross-media convergence in the film industry. It defines synergy as the simultaneous release of multiple related products to promote each other, like a film and its soundtrack. Cross-media convergence involves combining different mediums, like film, television, and websites. Large media conglomerates can best take advantage of synergy by using all their subsidiary companies to promote linked products. For example, a film studio and record label under the same parent company can work together to promote a film and its soundtrack. The document also discusses how synergy was used for The Hobbit film franchise through related products and marketing across media.
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This document discusses film distribution and possible strategies for distributing an independent teen psychological thriller film called "Hide N' Seek". It states that major distributors like 20th Century Fox are not typically known for distributing thriller films, so independent distributors like Stage 6 Films or Screen Gems would be better options. The film would likely only appeal to audiences in the UK due to its limited scale. It also provides examples of marketing strategies like memorable trailers, posters, internet campaigns and social media that could be used to promote the film to its target teenage audience.
Marketing pp
Movie studios spend millions marketing their films to make audiences aware within a limited window. Marketing elements include the product or film's genre, stars, and story. Placement involves strategic release dates to avoid competition. Promotion uses various techniques like advertising, trailers, merchandising, and generating publicity through star interviews and premieres. The goal is to effectively promote films before release when word-of-mouth and reviews spread, after which marketing efforts cannot influence audiences as much.
Evaluation 3
Universal Studios would be the best media institution to distribute my media product. As a large conglomerate, Universal Studios has wide reach and successful marketing techniques that would help my thriller genre film gain widespread recognition. Their successful distribution of films like Psycho and Jaws, which achieved box office revenues much higher than their budgets and received Oscars, suggests they could help my film succeed as well. Distributing with Universal Studios would provide benefits like ample funding for production elements like disks, soundtracks, props, settings and actors. Their experience bringing other films awards and acclaim is what I hope my media product could also achieve with their distribution.
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What kind of media institution might distribute your media product
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Paramount would be the best distribution company for the filmmaker's low-budget thriller. While Disney and 20th Century Fox mainly distribute big-budget blockbusters, Paramount distributes a range of genres at different budget levels. Though Paramount's films usually have famous actors and higher budgets, the filmmaker's thriller would fit in with some of Paramount's other films. Paramount is also a well-known company that could help increase awareness and viewership of the film.
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The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
Unit 20 evidence for D2
This document provides a brief for an advertising campaign for a film production company called 21st Century Productions Ltd. The company specializes in horror and thriller films for an audience aged 17-25. They want to advertise their latest film release using traditional poster sites as well as digital platforms. The brief asks for cost-effective visual designs that are clear, effective, and attract interest from potential and existing customers. It also notes that 70% of the target audience is influenced by digital advertising. The response should include initial poster ideas for the client's approval and development into a cutting-edge multi-platform campaign.
Question 3
The document discusses potential distributors for an independent horror/slasher film. It notes that while the filmmakers' project was initially intended to use imaginary independent companies, they were told to create their own production and distribution companies to get more marks. Some real independent companies known for horror films that inspired their names are mentioned. The document then explains that independent films have more limited distribution options compared to mainstream films due to smaller budgets. Independent films often use social media and limited cinema screenings for distribution whereas mainstream films can get wider theatrical releases and use various traditional marketing avenues.
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Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
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Accurate understanding of land use and cover is imperative for the development planning
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His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Advertising
- 1. How would my product be advertised?
- 2. How previous Lionsgate films have been advertised Looking at some of of Lionsgate's more popular releases, Saw and Hard Candy, I have determined which advertising techniques they prefer to use. Because they are targeted at an older audience, they can't use advertising methods such as online games or toys and merchandise sold in shops like Disney can. Instead, they: • Create powerful posters and art prints, which are posted online or scattered around public areas (bus stops, billboards, on the side of vehicles). • Use social media to promote their products (i.e. creating Facebook pages with constant news about the film coming up to its release or giving the film its own website). • Trailers and teaser trailers are crucial. They give the audience a sense of the films plot, characters and themes beforehand, without revealing too much, so that its target audience knows what kind of film this is and whether they want to see it.
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