Universal Studios would be the best media institution to distribute my media product. As a large conglomerate, Universal Studios has wide reach and successful marketing techniques that would help my thriller genre film gain widespread recognition. Their successful distribution of films like Psycho and Jaws, which achieved box office revenues much higher than their budgets and received Oscars, suggests they could help my film succeed as well. Distributing with Universal Studios would provide benefits like ample funding for production elements like disks, soundtracks, props, settings and actors. Their experience bringing other films awards and acclaim is what I hope my media product could also achieve with their distribution.

1. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR
MEDIA PRODUCT AND
WHY?
By Blaise Nkay

2. Importance of a choosing a correct
institution to create and distribute
filmsAn institution is often an established profit organisation that is involved in the creation and disperse of
media products for the audience viewing. Films would be distributed to cinemas nationally or
international depending on how successful the media institutions are. After the distribution of films ,
DVDs ,soundtrack sand merchandises will be dispersed to shops after a certain period of time.
The importance of choosing the right media institution is something that film productions have to take into
consideration. The film must be appropriate for the institution to distribute it, this is because the
stature of the media institution could ruined due to the insufficient contents distributed to the target
audience. For example if a film that contained vulgar images and was distributed by Walt Disney it
would hinder their target audience as their films are originally aimed at children.
Also in terms of institutional success choosing a successful media company it can influence the film to be
a success as they have the capability and funding for marketing expenses that will potentially acquire
audiences

3. Most popular media institutions
 Universal
 20th century Fox
 Warner Bros
 Paramount Pictures
 Sony Pictures
 CBS Film

4. Which company would you choose
to distribute your product
From doing excessive research on what
media institution would be suitable to
distribute our product. I adamantly
believe that universal studios is the
right media institution. This is mainly
because there conglomerate status
makes them very successful
,Universal studios have successfully
distributed such as Psycho which had
a budget of $800,000 and received
$60,000,000 in box office. The US
library of congress commented on the
film as being ‘Culturally ,historically
and aesthetically significant'. This
would be very ideal for my media
product as it is under the thriller
genre. Universal studios have also
distributed other successful films
world wide like Shrek and ET.

5. What are the benefits of choosing
this media institution?
Universal studios will be a very beneficial media
institution for the media production .Mainly
because I feel that our product will gain wider
recognition universally. Universal studios is a
conglomerate company so in terms of marketing
techniques I feel that it will reach a wider
audience.
Also funding wouldn’t be much of an issue , it will help
us produce many media products such as disks
and CD soundtracks. The budget will be quite big
so there will a lot of things to achieve in the
process of acquiring props, settings and actors.
From previous success of other films such as ‘Psycho’
and ‘Jaws’ all produced by Universal studio have
received Oscars, for my media product I hope to
reach the same level.