This document provides sample questions and key terms for a GCSE on advertising media. The sample questions ask students to compare how different media advertise products to target audiences, analyzing similarities and differences in examples, target audiences, and how producers appeal to them. Another question asks students to analyze representations of people and products in past and recent advertisements, comparing messages and values and what has changed over time. The document defines key terms related to mise-en-scene, narrative, camera work, editing, production roles, processes, and other concepts relevant to analyzing advertising media.

1. GCSE Advertising: Media Producers, Audiences, Messages and Values

3. Analyse the similarities and/or differences between your examples

4. Explain how and why different media were used

5. Compare the target audiences

7. Key terms – mise-en-scene Mise-en-scène - literally everything that is "put in the scene", or frame, to be photographed (appropriate to the time/era portrayed). This usually includes production design, set, location, actors, costumes, make-up, gesture, proxemics/blocking, extras, props, lighting, shot composition/framing, use of colour, contrast and filter, and sometimes also includes camera angle, movement and sound. Lighting is often included within mise-en-scène.

8. Key terms - Narrative Narrative - the way in which a plot or story is told, by whom and in what order. Flash backs/forwards and ellipsis may be used as narrative devices.

9. Key terms –Camera work Camera/Lighting Terms, for example - cinematography, extreme close-up, medium close-up, medium shot, long shot, establishing shot, two-shot, pan, whip pan, zoom/reverse zoom, track, tilt, crane, dolly, canted frame, point-of-view, steadicam, handheld, camera set-up, high angle shot, aerial shot/bird's eye view, low angle shot/worm's eye view, film stock, video and digital video formats, lenses (wide angle, telephoto), focus, depth of field, blue screen/chroma key, high/low key and fill lighting, back-lighting.

10. Key terms - Editing Editing Terms, for example - continuity editing, shot-reverse shot, dissolve, superimpose, wipe, fade in or out, fade to black/to white, sound mixing, dubbing, ambient sound, diegetic/non-diegetic sound, synchronous/asynchronous sound, slow motion, eyeline match, match on action, rhythm, 180 degree rule, motivated editing, montage, jump cut, take, sequence, cross-cutting, SFX, CAD, digital editing techniques.

11. Key Terms –Production roles Production roles, for example - e.g. the screenwriter (adaptation or original screenplay), producers, the director, director of photography, editor, soundtrack composer, production designer, grips etc.

12. Key Terms – Production Processes Production processes - the stages of production (includes pre- and post-), distribution and exhibition.

13. Other important terms and concepts Other important terms and concepts - scene, sequence, continuity announcers, channel identity ("idents"), trailers, channel loyalty, sponsorship, scheduling, broadcast flow, inheritance factor, hammocking, striping and stranding, time-shifting, production values, public service broadcasting, ratings, BARB, producer/broadcaster, publisher or commissioner/broadcaster, vertical integration, public-access television, commissioning, franchise, pay-per-view, subscription, mode of address, storyboard, digital editing and delivery systems, terrestrial, satellite, cable, marketing, cross-media ownership, regulation, advertising revenue.