Exam Revision OCR AS Media Studies

1. G322 TV Drama and
Institutions and Audience
Last minute tips and advice

2. TV Drama
Watch the extract carefully!!!
It will screen four times
You CAN start writing during the 2nd
screening
Discuss all four areas of textual
analysis
Link EVERYTHING you say to
REPRESENTATION

3. Activity 1 Part 1
Without looking over your notes jot down as many technical
terms as you can remember.
For example – the specific names for camera shots,
movement, composition, sound, mise-en-scene and editing.
Camera shot = Close-up

4. Activity 1 Part 2
Now compare your list with a partner.
Which ones did they get that you didn’t and vice versa.
Between you, pick out which you think are the best ones to
apply to the TV Drama exam clip.

5. The Four Areas
Camera Shots, Angle,
Movement and Composition
 Shots: establishing shot, master shot, close-up,
mid-shot, long shot, wide shot, two-shot, aerial
shot, point of view shot, over the shoulder shot,
etc
 Angle: high angle, low angle, canted angle.
 Movement: pan, tilt, track, dolly, crane,
steadicam, hand-held, zoom, reverse zoom.
 Composition: framing, rule of thirds, depth of
field – deep and shallow focus, focus pulls.

6. The Four Areas
Mise-en-Scène
Production design: location, studio,
set design, costume and make-up,
properties.
Lighting; colour design

7. The Four Areas
Editing
 Includes transition of image and sound –
continuity and non-continuity systems.
 Cutting: shot/reverse shot, eyeline match,
graphic match, action match, jump cut,
crosscutting, parallel editing, cutaway;
insert.
 Other transitions, dissolve, fade-in, fade-
out, wipe, superimposition, long take, short
take, slow motion, ellipsis and expansion of
time, post-production, visual effects.

8. The Four Areas
Sound
Diegetic and non-diegetic sound;
synchronous/asynchronous sound;
sound effects; sound motif, sound
bridge, dialogue, voiceover, mode of
address/direct address, sound
mixing, sound perspective.
Soundtrack: score, incidental music,
themes and stings, ambient sound.

9. Lets Get Revising
 Spelling Test!
 Now make flash cards of these words
Vertical Integration Simultaneous Global Release
Horizontal Integration Synthespian
Synergy Proliferation
Produser Fragmentation
Conglomerate Distribution
Viral Marketing Vivendi
Convergence Saturation Release
Limited Release (platform) Exchange

10. Terminology
Technological
Convergence
Synergy
National / Local
Audiences
Working Title /
Universal
BBC Films
Metrodome
UK Film Council
The Digital Screen
Network
BFI (British Film
Institute) was the
British Film Council
Distribution (digital)
Licensing
Marketing
(campaign)
Logistics
Vertical integration
Theatrical release
DVD/Video rights
TV rights
Blanket marketing
Staggered release
USP
Audience targeting
Multiplatform
Viral marketing
Budget / production
values
Fractured audiences
Viral marketing
Web 2.0 / User
generated content
Niche / mainstream
audience
‘Specialist’ –
‘independent’
Digital / online age

11.  the issues raised by media ownership in contemporary media
practice;
 the importance of cross media convergence and synergy in
production, distribution and marketing;
 the technologies that have been introduced in recent years at the
levels of production, distribution, marketing and exchange;
 the significance of proliferation in hardware and content for
institutions and audiences;
 the importance of technological convergence for institutions and
audiences;
 the issues raised in the targeting of national and local audiences
(specifically, British) by international or global institutions;
 the ways in which the candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience
behaviour.

12. Audiences and Institutions
 Use details from the case studies throughout your
answer (Frozen, Fifth Estate, 12 Years a Slave, The
Hobbit, Shifty).
 Production, distribution and marketing, exhibition,
consumption and exchange.
 For each aspect, you need to discuss:
 the relationships between audiences and
institutions,
 the impact of new digital technologies.

13. Remember…
 Audiences and institutions are connected, not
separate entities.
 Use detailed examples, facts, figures and statistics
from the case studies to support your points.
 Compare at least two of the case studies in your
answer (e.g. big budget blockbuster ‘Frozen’ v low
budget ‘Shifty’).
 You can write about the ways in which your own
experiences of media consumption illustrate wider
patterns and trends of audience behaviour or low
budget production and distribution.
 Use terminology!