Persuasive language and advertising techniques; the key ingredients of advertising
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This document discusses the key ingredients of effective advertising, including persuasive techniques, features, benefits, unique selling points (USPs), taglines, branding, catchy songs, and persuasive language. It explains that adverts tell the features and benefits of products, with benefits focusing on how the product improves lives. Adverts also highlight USPs like extra quantities or special deals. Effective branding shows the product at every opportunity. Taglines and songs help promote brand recognition and persuasiveness. Formal, informal, rhythmic, and colloquial language can all be used to appeal to different target audiences.
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Persuasive language and advertising techniques; the key ingredients of adver...
This document discusses the key ingredients of effective advertising, including persuasive techniques, features, benefits, unique selling points (USPs), taglines, branding, catchy songs, and persuasive language. It explains that adverts tell the features and benefits of products, with benefits relating to how the product improves lives. Adverts also highlight USPs like extra quantities or special offers. Effective branding shows the product at every opportunity. Taglines and songs help promote brand recognition and persuasion. Formal, informal, rhythmic, and colloquial language can all be used to appeal to different target audiences.
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Other ways our documentary uses convention of existing documentaries. Is the use of sound bedding, which is used during the during the voice over, interview and as a soundtrack for the beginning of the episode. Sound bedding/track is an instrumental sound usually from the song that the cast produced or from a featured song that relates to the genre. We used sound bedding because it helps the audience capture what is going on.
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- In addition to music content, it also includes advice on fashion, beauty and relationships.
- The magazine promotes other BBC programs and films suitable for its target audience through articles and advertisements.
Marketing presentation
The document discusses the effectiveness of combining a documentary with ancillary texts like print and radio advertisements. It provides details on the print and radio ads created to promote the documentary, including conventions used, target audiences, and placement. Audience feedback on the ads revealed needed improvements like increasing clarity and attractiveness. This feedback was then incorporated into finalizing the ads, helping to gain a wider audience and create synergy between the formats.
Q 1 + 2
The document discusses the production of a documentary on underage binge drinking and the creation of accompanying ancillary texts, including a magazine article and radio trailer. To make the documentary follow real conventions, the group watched documentaries like "Supersize Me" and took shots replicating theirs. They aimed to investigate and inform about underage drinking. The magazine article was made to resemble "More Magazine" to target young people. The radio trailer used upbeat music and documentary clips to engage listeners and advertise without stating the topic. Overall, researching conventions helped make the main documentary and ancillary texts effective at promoting and informing the intended young audience.
Question 2
The document discusses the planning and research that went into creating a documentary and accompanying promotional materials about the topic of Meninism. It describes choosing BBC channels and magazines as distribution platforms targeting young people. Considerations around fonts, colors, logos, images and other design elements were made to maintain consistency across all materials and tie them back to the documentary. Quotes, music and voices were also used to preview and link the promotional radio trailer and magazine article to the full documentary. The goal was to effectively promote the documentary and encourage the target audience to watch through complementary yet cohesive ancillary texts.
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- 1. Persuasive language and advertising techniques; the key ingredients of advertising
- 3. Features • Adverts tell the features of a product. • Features are what a product does and contains
- 4. Benefits • Adverts inform their target audience how the product will improve their lives. • They do this by telling the positive features of the product. • For example: Shampoo will repair split ends and make consumers’ hair silky smooth.
- 5. USP • USP is the shortening for ‘unique selling point’ • USP could stand for: • 50% extra free • Buy now- pay nothing until next year. • Buy one get one free/ Buy one get one half price • XYZ Cruise ship package includes free plain tickets
- 6. Other key ingredients • Tag line: “Have a break- have a Kit Kat” (Kit Kat) “Just do it." (Nike) “I’m lovin’ it (Mc’Donald’s) • Branding or product placement: Showing the product at every possible moment in every possible ways. For example a a film will be advertised on buses, in bus station, in the radio, on TV or on Youtube. • A catchy song: Changing the words of an existing song.
- 7. Persuasive Language • Formal register: The use of formal English may connote objectivity and authority. May help make the audience feel they are being taken seriously. • Informal register: It would appeal to a younger target audience because it may connote friendliness, being down to earth and youthful. May make the audience feel warm and included. • Alliteration: Makes language trendy, fresher and more rhythmic. For example the use of language in Gossip Girl. • Colloquialisms: ‘Celebs’ ‘Chav’ Makes language informal. Helps everyday people to connect to the advert easier. • Three part lists: ‘The ones I fancied, the ones I though were really arrogant, and the ones I aspired to be like’ Give language a natural rhythm.